Learnings and tips on using social media during crisis situations - whether it be natural or man-made disasters, or corporate failures. Presentation delivered 7 September 2016 to the University of Waikato's Management Communication Students Association (MCSA) seminar.

1. FROM THE FRONTLINE:
Using social media
for crisis management
@WebTaniwha
#MCSAWaikato

2. DISCLAIMER::
* Learnings through
disasters & crisis
@WebTaniwha
#MCSAWaikato

3. FROM THE FRONTLINE:
What is your
role?

4. Your role:
Right information
at the right time

5. Your role:
Champion the
community

6. Your role:
Don’t follow,
be a leader

7. FROM THE FRONTLINE:
Before an
emergency

8. BEFORE:
Develop your
policy

9. BEFORE:
Define your
staffing

10. BEFORE:
Build for mobile
as well

11. BEFORE:
Prepare, practice,
test, improve

12. FROM THE FRONTLINE:
During an
emergency
@WebTaniwha
#NZSOMO

13. DURING:
Acknowledge asap,
verify later

14. DURING:
Be authorative,
facts & actions

15. DURING:
Turn releases into
news bites

16. DURING:
Encourage
sharing & help

17. DURING:
Live stream your
press conference

18. DURING:
Deal to rumours
#mythbuster

19. DURING:
Go behind the
scenes

20. DURING:
Keep it relevant
& localised

21. DURING:
Right channel,
right message

22. DURING:
Use online map
& mashup tools

23. DURING:
Track trends,
use intelligence

24. DURING:
Website is still
at the heart

25. DURING:
Stay visible,
promote work

26. FROM THE FRONTLINE:
After an
emergency

27. AFTER:
Continue to
monitor

28. AFTER:
Debrief, learn,
share, update

29. FROM THE FRONTLINE:
Key lessons
& tips

30. LESSON #1:
Set clear goals
& objectives

31. LESSON #2:
Delegate social
media approval

32. LESSON #3:
Avoid spam &
sattire
Shakey
town
Christchurch
I think you
could do
with some
McDonald’s
#eqnz

33. LESSON #4:
Focus your social
media channels

34. LESSON #5:
Regular policy
reminders

35. LESSON #6:
The USB stick is
your friend

36. LESSON #7:
Google will help
during crisis

37. LESSON #8:
Social media is
only one tool

38. LESSON #9:
Celebrate &
share the wins

39. LESSON #10:
Penguins really
do trump cats!

40. USEFUL RESOURCES:
↘ Social Media in an Emergency Guide
↘ Hashtag Standards for Emergencies
↘ Facebook Disaster Response Guide
algim.org.nz/socialmedia

41. MORE RESOURCES:
google.org/crisisresponse

42. THANKS
Jason Dawson
Chief Executive, Hamilton & Waikato Tourism
jason@hamiltonwaikato.com
slideshare.net/jasondawson