This document discusses how developing a mobile app can help golf courses connect with more customers and increase revenue. Smartphone usage is growing rapidly and will surpass PC usage in 2012. A golf course app allows courses to market directly to customers through features like push notifications, leaderboards, and food and drink specials. This increased exposure and engagement with customers through mobile can result in more rounds played, memberships, and overall revenue for the course. The document advocates that courses develop an app and mobile strategy to reach more golfers, especially as smartphones become a main way people access online content and services.
3. Smartphone sales grew 72% in 2010 over 2009 Smartphones are predicted to be the highest selling consumer electronic device category in 2012 Sales of Smartphones are estimated to exceed PC sales in 2012 Smartphone app users more than doubled from 2009 to 2010 from 18 million users to 38 million users Why a Smartphone app? This is THE marketing channel of the future that most industries are just beginning to tap into!
14. Push Notifications 2 for 1 green fee special after 1pm this Thursday! Come on out! Marketing content sent directly to your customers phones! Golf plans get rained out? All sun and blue skies at Whisky Barrel! Open tee times today! 20% off thru our app! New August Leaderboard! Low combined net score on 36 holes earns free 4some!
19. What all this means: More Rounds Played at Your Course More Memberships Which All Equals MORE REVENUE!!!
20. How This Impacts Your Course’s Profits: That’s 78 rounds 60 Facebook user posts x 130 friends each = 7,800 Facebook views Contact: jason@gallusgolf.com
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22. “A couple of decades ago, companies that led the way through branching out online have been shown to have grown more than companies that didn’t make use of the new technology. In present day, those that fail to reach out to the mobile world will also miss a great opportunity.” - Blogtrepreneur.com
23. “If you haven’t jumped on the bandwagon yet, it’s time. It’s incumbent on us to catch the next wave before it catches us.” - Michael Tchong, NGCOA Keynote Speaker at the 2011 NGCOA Conference
24. Almost half of the golfers in the US are between the ages of 18-39
