The document provides information on various magazines including their circulation, readership, social media following, key personnel and advertisement rates. It discusses the pros and cons of each magazine in terms of their target audience, content focus, availability and potential for covering luxury brands through advertising and public relations outreach. The last few paragraphs provide recommendations for building a luxury brand which focus on aspects like exclusive celebrity endorsements, engaging content creation and distribution across multiple social media platforms, and targeted advertising strategies.

1. Quick Look!

2. Circulation 1,17,000
Redership 3,00,000
Facebook 33,458
Twitter 7,229
Key Person Meher Bajwa
Add Rates 3,00,000
Pros: Good segmentation of audience. Long form content
gives an opportunity for stronger story telling.
Cons: Most articles are syndicated from Maxim
international
Circulation 30,000
Redership 187,500
Facebook 525,529
Twitter 1,53,000
Key Person Che Kurrien
Add Rates 5,80,000
Pros: Good online and offline integration. Most advertisers
are luxury item sellers. Very few long form articles.
Cons: Catering to men between the age of 25 - 45.
January issue didn’t have a single article on Indian wear.

3. Circulation 83,000
Redership 2,49,000
Facebook 245,499
Twitter 6,437
Key Person Sangeeta .W
Add Rates 2,00,000
Circulation 45,000
Redership 135,000
Facebook 5,647
Twitter 315
Key Person Philip Mathew
Add Rates 2,00,000
Pros: This is more of a lifestyle magazine that covers
fashion in general however it’s not limited to fashion for
men. Some of the top competitor brands have been
covered. Most of the advertisers are that of luxury
jewellery brands.
Cons: Gravitating towards woman however massive
scope for branding through PR
Pros: Calls themselves the “Luxury magazine for
discerning male” which is in line with our products. RR
has received coverage under an article named “polo
panache”. Number of advertisements are relatively lower.
Cons: Quality of articles neither focus on men nor on
fashion

4. Circulation 110,000
Redership 330,000
Facebook 112,443
Twitter 153,000
Key Person
Add Rates 360,000
Circulation 92,000
Redership 276,000
Facebook 29,033
Twitter 966
Key Person
Add Rates 225,000
*Didn’t have access to the hard copy of the magazine
hence opinion on quality of content, advertising is based
on their digital edition
Pros: Nothing worth talking about.
Cons: Magazine is not easily available. More content for
woman in spite of being labeled as a man’s magazine
*Didn’t have access to the hard copy of the magazine
hence opinion on quality of content, advertising is based
on their digital edition*
Pros: Well structured content on the online edition.
Average traction on social media
Cons: Magazine is not easily available.

5. Circulation 67,056
Redership 201,168
Facebook 128,037
Twitter 40,325
Key Person Preetika Sahay
Add Rates 4,20,000
Circulation 60,000
Redership 275,000
Facebook 1,090,064
Twitter 374,000
Key Person Priya Tanna
Add Rates 4,70,000
Pros: Audience is women but a mature segment. Brands
and advertising is for ultra luxury products. Decent
traction on the social pages
Cons: Since it is a women centric magazine it may be
harder to get coverage through public relations outreach
Pros: Excellent connect between he offline/online
properties. Vogue tries to incorporate some interesting
ideas in their content - e.g. Vogue Empower. They also
have a strong coverage on NDTV Good times
Cons: Advertisement heavy with very little scope of
content.

6. Circulation 93,425
Redership 280,275
Facebook 512,084
Twitter 163,000
Key Person Aiswarya S
Add Rates 230,000
Circulation 187,500
Redership 562,500
Facebook 1,642,814
Twitter 454,000
Key Person Tanya Chaitanya
Add Rates 400,000
Pros: Women centric fashion magazine with heavy focus
on western wear. Although, plethora of Indian designers
specialising in Indian wear have bought advertising
space. There is a scope to showcase male designers in
their articles.
Cons: Since it is a women centric magazine it may be
harder to get coverage through public relations outreach
Pros: Younger women readership. Content is a mix of
Indian and western wear, lifestyle, home and food.
Advertisers are consumer brands
Cons: No clear segmentation based on content

7. Circulation 45,000
Redership -
Facebook 15,182
Twitter 3,555
Key Person Asmita Aggarwal
Add Rates 200,000
Pros: Quality of content is extremely good. Lifestyle
magazine which is catering to both men and women in the
luxury segment although they position themselves as a
woman’s style guide
Cons: Yet to attain popularity

8. Building a Brandwhat we need to do?

9. “Unlike mass brands, luxury brands should not strive
to please everyone, but those customers whose beliefs
align with their own.” - The Guardian
What is LUXURY?
“The ultimate luxury is to be able to live beyond death, and
that by collecting items that elevate our status in society it
helps us to unconsciously create a legacy.” - Forbes
“In the case of a Veblen good it is because people think
more expensive goods are better quality, and so people
buy more. Studies suggest people do get more
satisfaction from receiving expensive goods. It is possible
that designer clothes or luxury cars may sometimes
meet the criteria of veblen goods. This is often termed
the snob effect – people equate price to quantity.” -
Economic Help
“When presenting and pricing luxury items,
entrepreneurs must always add to their products’
perceived value and eliminate any suggestion of
commoditisation.” - The Entrepreneur

10. What’s wrong with RR?
Not Verified
Illegible Content
Quality engaging content absent
Random Hashtags
Celebrity Endorsement Absent
No Twitter presence

11. How to make it right?
1. Get some celebrity love!
2. Grab some flaunting rights

12. How to make it right?
3. Roll out the videos
4. Get on Twitter & get verified

13. How to make it right?
5. Sweeten the deal ! 6. Share your shows

14. How to make it right?
7. Get quoted in media
8. Advertise for maximum bang

15. THANK YOU!