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Jaree J20 Suite Client Success Story - HP EMEA Store-in-Store

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CLIENT SUCCESS STORYHEWLETT PACKARD EMEA RETAIL STORE-IN-STORE MARKETING PERFORMANCE MANAGEMENT
CLIENT PROBLEM Situation: 150 Store-in-Stores with 50 retailers in 30 countries Business Objectives Increase laptop sales Increase cross-selling Increase up market positioning Simplify decision making for shoppers Problem ,[object Object]
Right products? Available?
What stores are performing?
Should we expand/reduce?,[object Object]
STEP 1: WHAT DRIVES MARKETING RESULTS? ,[object Object]
Determine the drivers
Define measurement,[object Object]
STEP 2: MEASURE THE KEY METRICS ,[object Object]
Process the data
Store the data,[object Object]

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Jaree J20 Suite Client Success Story - HP EMEA Store-in-Store