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TraX Actions Summary 2013
- 1. REWARDING CONSUMERS EVERYWHERE FOR REUSABLES! TRAX ACTIONS TRAX, LLC | Founder: Jared Brick | jared@traxactions.com | 415-845-7632 1
- 2. Challenges from SINGLE USE-DISPOSABLES (SUDs) RETAIL CONSUMER WASTE FAIL 2
- 3. Challenges toward CONSUMER REUSABLES RETAIL BEHAVIOR CHANGE HARD 3
- 4. Reusables = the forgotten R Reduce, then REUSE, then Recycle! Infinite Uses Personalized Style Durable Products 4
- 5. The Carrot for Reusables 25B Single-Use Disposable (SUD) bags + cups saved by crediting consumers 25¢ per utilization of reusables during their retail experience! 25¢=25 Billion Calculation: 500 SUDs bags + cups used per person annually (US) x 25 million members (the current Foursquare user base) 5
- 6. Mobile Solution RESUSABLES GEO-TRACKING TRAX TAPS + MISSIONS REWARDS+DONATIONS+OFFERS CROSS VERTICAL USER DATA The first mobile platform app to offer self-tracked eco-actions, utilizing retail geo-checkins, 25¢ rewards and donation options! iOS Retailers APIs Social Gaming BIG Data 6
- 7. Marketing + Touch Points Grocery Cafes Pharmacy Convenience Retail Use TraX everywhere during the retail experience... yes, even there! TraX Guerilla Campaign Retail Stores Alliance Eco-Product Partnerships Social Media Pressure 7
- 8. The TraX System Eco-Conscious LOHAS Shoppers Reward Deal Seekers Quantified-Self Social Trackers ECO-IMPACT + DONATIONS DATA ACTION TRACKING SOCIAL GAMING INCENTIVES Small Retail +$30month LARGE RETAIL $5K monthly Eco-Product Ads $1k per run + + User Demographics TraX RevenuesApp Functionality 8
- 9. Collaboration + Competition ECO APP REWARDS IN-STORE RETAIL REWARDS RETAIL SOCIAL CHECK-INs EcoBonus Recyclebank Daily Feats Starbucks Whole Foods Target ShopKick Facebook Foursquare In-Store Actions Uniformity Eco-Impacts 9
- 11. Retail Partner Benefits Sustainability Acts Eco-ImpactTracking Acknowledgement Operational Savings Social Engagement User Data Metrics EPR CSR GRI >SUD >Inventory 4SQTWFB Giving Back App User Donations NGOs LC3 SUDs = Single Use Disposables EPR = Extended Producer Resposibility LC3 = Non-Profit Organizations 11
- 12. Eco-Product Partnerships NEW MOBILE ADVERTISING PLATFORM TARGETING MAINSTREAM + ACTIVE LOHAS USERS FOUNDING MEMBERS STRATEGIC PARTNERS FOUNDING BRAND POSITIONING BEHAVIOR CHANGE MODIFICATION TOOLS EDUCATION, ENGAGEMENT SOCIAL MEDIA CONTENT OFFER DEALS, COUPONS + EXCLUSIVE PRODUCTS 12
- 13. Growth Strategy # App Users 20k 300k 5M 20M 42M 5 20 50 100 200 2013 2014 2015 2016 2017 # Large Retail Clients Beta App User Growth Retail Store Growth CSR + EPR Retail Impacts Market Brand Leader$50k $14M 13
- 14. REWARDING CONSUMERS EVERYWHERE FOR REUSABLES www.traxactions.com | @TraXactions jared@traxactions.com | 415-845-7632 | TRAX, LLC Lead this movement with us! TRAX ACTIONS Thank You... 14
- 15. Behavior Change Tools Appendix 1 TAPS MISSIONS Push app notifications Reminders to bring reusables Favorite your stores Personal goals for impact Set frequency targets Set by store, action or region 15
- 16. Revenue Model MONTHLY SUBSCRIPTIONS ECO-PRODUCT ADVERTISING Large Retail >$5k per month Small Retail >$30 per month Appendix 2 STORE USAGE FEES Open >$1k per run 16
- 17. Consumer Pains UNAWARE OF THEIR REUSABLES IMPACT 5-10¢ FEES FOR DISPOSABLES SUDs FEELING GUILTY FOR RETAIL WASTE SUDs ISSUES FORGETTING REUSABLES 5-10¢ FLAT STAGNANT REWARDS Appendix 3 SUDs= Single Use Disposables 17
- 18. Market Validation Scan Tech Reusable Products 25¢ Reward CVS / Pharmacy Loyalty Visits Appendix 4 18