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The Life of a New 
Communications Service 
Provider 
Roy Timor Rousso 
Nov 12, 2014
From Mobile IM ..to Telecom, from 
Consumer to Business Enabler
Fring History in 4 Pictures
What are we hearing from the … 
Asymmetrical models & 
Democratization
Tapping into new 
technologies
• Beyond BYOD: WebRTC, Cloud, PaaS, CaaS, 
Wearable, IOT, NFV…they all paving the way 
to new experiences 
All these technologies drive to enable 
robust communication & seamless 
switching across domains
‘OneMe’ cross device, cross network, no 
decision
Communication Snippets via the 
Cloud
There is a strategy!?
1. Create agile offerings 
2. Work within existing 
frameworks 
3. On demand creation 
4. Shared Risk & Reward
Bring telecom OTT experience to cloud, 
service them via APIs, in Risk/Reward mode
Kandy is a Real-Time Mobile & Web Communication-as-a- 
Service platform on the Cloud, delivering Voice, Video, 
Messaging & Collaboration via APIs & SDKs
ENHANCE YOUR SERVICES WITH THESE FEATURES” 
IP-to-IP 
Calls 
AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE 
CALLS 
IP-to-IP 
Messaging 
TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING 
PSTN Services OUTGOING PSTN CALLS & SMS, DID ALLOCATION, INCOMING PSTN CALLS 
& SMS 
Cooperation SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING 
Additional 
Services 
LOCAL & NETWORK ADDRESS BOOK, 
VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,
REST APIs 
REST APIs providing access 
to KANDY’s communications 
and management functions 
Northbound (|management) 
• Manage User (create, get, 
delete, details) 
• Authentication (tokens for 
domains and users) 
Southbound (user agents) 
• Calls (audio, video, PSTN) 
• Messaging (text, media, SMS) 
Web & Mobile SDKs 
Higher level calls for 
simplified Web & mobile 
development 
• Developer documentation 
• Class description 
• List/descriptions of methods 
• Parameters/Return Values 
• Request & Response body 
Quick Starts & 
Components 
Code samples & Plug-and-play 
components allowing 
developers immediate 
access 
• Login & Hello World 
• Make a voice/video call 
• Address Book + Presence 
• Concierge button 
• Click to call 
Sample Applications 
Turnkey applications 
developed on KANDY, ready 
to be rebranded for you 
• fring for KANDY - OTT App 
• Mobile Communicator
3 Things to remember 
Asymmetrical Models & Democratization 
New techonolgies enable seamless ‘no 
decision’, switch between domains 
Solutions like GENBAND KANDY provide easy 
API access to carrier services, improving 
outcome of enterprise &consumer applications
The life of a new communications service provider, TADSummit, Roy Timor, Fring Kandy

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The life of a new communications service provider, TADSummit, Roy Timor, Fring Kandy

  • 1. The Life of a New Communications Service Provider Roy Timor Rousso Nov 12, 2014
  • 2. From Mobile IM ..to Telecom, from Consumer to Business Enabler
  • 3. Fring History in 4 Pictures
  • 4. What are we hearing from the … Asymmetrical models & Democratization
  • 5. Tapping into new technologies
  • 6. • Beyond BYOD: WebRTC, Cloud, PaaS, CaaS, Wearable, IOT, NFV…they all paving the way to new experiences All these technologies drive to enable robust communication & seamless switching across domains
  • 7. ‘OneMe’ cross device, cross network, no decision
  • 9. There is a strategy!?
  • 10. 1. Create agile offerings 2. Work within existing frameworks 3. On demand creation 4. Shared Risk & Reward
  • 11. Bring telecom OTT experience to cloud, service them via APIs, in Risk/Reward mode
  • 12. Kandy is a Real-Time Mobile & Web Communication-as-a- Service platform on the Cloud, delivering Voice, Video, Messaging & Collaboration via APIs & SDKs
  • 13. ENHANCE YOUR SERVICES WITH THESE FEATURES” IP-to-IP Calls AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE CALLS IP-to-IP Messaging TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING PSTN Services OUTGOING PSTN CALLS & SMS, DID ALLOCATION, INCOMING PSTN CALLS & SMS Cooperation SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING Additional Services LOCAL & NETWORK ADDRESS BOOK, VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,
  • 14. REST APIs REST APIs providing access to KANDY’s communications and management functions Northbound (|management) • Manage User (create, get, delete, details) • Authentication (tokens for domains and users) Southbound (user agents) • Calls (audio, video, PSTN) • Messaging (text, media, SMS) Web & Mobile SDKs Higher level calls for simplified Web & mobile development • Developer documentation • Class description • List/descriptions of methods • Parameters/Return Values • Request & Response body Quick Starts & Components Code samples & Plug-and-play components allowing developers immediate access • Login & Hello World • Make a voice/video call • Address Book + Presence • Concierge button • Click to call Sample Applications Turnkey applications developed on KANDY, ready to be rebranded for you • fring for KANDY - OTT App • Mobile Communicator
  • 15. 3 Things to remember Asymmetrical Models & Democratization New techonolgies enable seamless ‘no decision’, switch between domains Solutions like GENBAND KANDY provide easy API access to carrier services, improving outcome of enterprise &consumer applications

Editor's Notes

  1. Communications are changing and getting more complex – everyone has more ways to communicate and more streams to keep up with. Today GENBAND announces Kandy to help enterprises build communications that are more integrated and immediate – built right into the way their customers and employees are working. Kandy combines the simplicity of the web and mobile applications with enterprise grade real time communications. Simplification Adaptive Core SoE, SoR Integration Combinatorial Quick Starts, SDK, API Subscription or White Label Continuous Discovery Specialization Reusable
  2. With Kandy's capabilities, powerful API's and downloadable SDK's, carriers, enterprises, ISV’s, and developers are able to quickly create and embed real-time communications capabilities into their business applications.