Enterprise Opportunities with Huawei's Digital SDP Bill Yu Digital Services SDP Marketing Manager Huawei Technologies Huawei's Digital SDP allows operators to mine new streams of revenue by enabling openness, flexibility and strong support for enterprise business by helping them offer wholesale capabilities such as messaging, voice, virtual number etc. Enterprises can then improve their business with services such as authentication by SMS or phone; and consolidated IT & CT resources.

1. --Bill Yu
Enterprise Opportunities
with Huawei's Digital SDP

2. Case 1: Carrier’s Digital Transformation via Digital SDP

3. Current situation: Services are developing rapidly. However, the traditional CT MKT dries up. To ensure the service development,
transformation is required urgently.
130%
Shanghai user
penetration rate
8.4 billion
Revenue scale increase
by 10%
45%
Ratio of group customer
service revenue
16%
Profit margin
Step by step to transformation
Revenue increasing, efficiency improvement, and cost
reducing
Multi-domain digital operation transformation
Smart park
Group customer
service e-
commercialization
Smart community Big data M2M
Online
channels
...
Shanghai Unicom - Making a Breakthrough More Easily in Enterprise B2B Services

4. ICT Transformation Solution Architecture of Shanghai Unicom
-- From Innovation to Sales
Third-party service
integration
API Integration and Exposure API Access Control
Subscription mgmt Order mgmt
Customer service Charging
Product mgmt
Partner mgmt …
Product mgmt Resource mgmt
Invoice mgmtBill mgmt
BSS/
OSS
Carrier network system
Server template SO engine ...
Group customer Internetized portal (government and
enterprise customer, AM, CSC, SI, and SA)
E-commerce
portal
Enterprise
workbench
Channel product
exposure
Campus
base
Operation center
Maintenance center
Synchronize user, product,
billing info; anticipate resources.
Enable or suspend
services.
Third-party SaaS application
Server StorageBasic carrier resources
Application Innovation & Aggregation
Digital SDP

5. Enterprise enter park enjoying turnkey service
Registration
• Registration
• Login info
• Account
activation
Sign Contract
• License upload
• Online account
bind
• Online contract
One-stop purchase
• Access e-commerce portal
• Select service & product
• Online payment & provisioning auto
Convergent ICT service
SaaS
Store
• OA/Mail
• ERP/CRM
…
Service & product package (product/capability/resource…)
CT on demand
• FBB/MBB
• cloud PBX
• VPN…
IT on demand
• Clouded VM/storage
• Cloud desktop…
Typical Scenario of Digital Enterprise: Smart Industry Park

6. Case 2: OA Application Supported by Digital SDP

7. Xunmeng OA : From Innovation to Sales
$
SaaS Product+Service
$ Xunmeng
Huawei
Global
Telecom Capabilities FrameworkOperation
Digital SDP
User Mgt.
Product Mgt.
Order Mgt.
Buy
Billing
Payment
Promotion Mgt.
Channel
Big Data
Digital SDP Provide
following services:
OA
Application

8. Digital SDP

9. IKEA as a reference/worldwide leader of furniture
--Arrange multiple rooms of your house
DevOps Center
Components
Domain specific
Business Ops
CenterCommon
Combined
Components
DigitalSDP
Basic
Components
Solutions

10. Multiple Scenarios Supported
DevOps Center
Common
Capabilities/Services Center
Telecom
Aggregatio
n
Commerce Delivery
Order
Shopping
cart
Digital
Content
Domain specific
Digital
Enterprise
MBB
tariffing
Industry
Specific
General
OTT
Business Ops
Center
Marketing &
Promotion Tool Kits
Partner aggregation
Framework
Common
Combined
Services
Deployment/
Versioning
Unified
console
Logging/Alarming
Service status
DigitalSDP
Basic
Services
Utilities
Solutions
API
exposure
Digital
Enterprise
MBB
Sponsoring
Digital
Content
Smart
Home…
Unified
console

11. 12 Domains，100+ Capabilities
Capability Center
Basic
Service
Telecom Capabilities
Oauth
Industry Capabilities
Digital Service Enablement Common Capabilities
Enableme
nt
Cloud
Production Aggregation Deal Delivery
Product
Chargin
g
Recomm
end
Present
Settlem
ent
Comments
Rating
Subscripti
on
Loyalty
point
Label
Previe
w
DRM
Infrastruct
ure
Basic
Order
Logisti
cs
Middleware
Contract
Signing
Registratio
n
App
Deployment
App
Monitoring
Scale
Combined
Service
Combined
Order
Digital Service Common Combined Capabilities
Shopping Cart
Combined
Campaign
Digital Content Domain
Combined capabilities
Format
Conversion
Payment
Membe
rship
Big Data Analysis
Digital Enterprise
Domain Combined
capabilities
Digital Transaction
Domain Combined
capabilities
Invoice
Service
Service
Fulfillmen
t
Customer
Reviews
Enterprise
Certification
IP Push
User
Conte
nt
Favorites
Traffic
Purchase
Traffic
Exchang
e
Traffic
distribution
Network
Consume
list
Order on-
behalf
Top up
and order
Pay by
somebody
Gift
Stream
ing
Downlo
ad
Common Capabilities
CDN
Decoder
Encoder
Text
Conversion
O&M
OpenIDBillingContext
Communi
cate
Data Location SNS
SearchMaps
OTT Capabilities
…
App
migration
Vouc
her
AD
API
openness
Develop
Studio

12. Modular Design, can be customized 3 ways by 3rd-parties
Messaging Services
Framework
Basic
Plugins
Ext
Plugins
Ext
Plugins
3
2
1
1
2
Change the general framework settings
Extended by developing new Plugins
3 Extended by deploying new modules
Partner can activate or not the message delivery
notification for all the channels.
Partner can integrate new Corporate IM plug-in
to extend the scope of messaging covered by
one API.
Partner integrates new own modules for data
security to build solutions.

13. Copyright©2015 Huawei Technologies Co., Ltd. All Rights Reserved.
The information in this document may contain predictive statements including, without limitation,
statements regarding the future financial and operating results, future product portfolio, new
technology, etc. There are a number of factors that could cause actual results and developments to
differ materially from those expressed or implied in the predictive statements. Therefore, such
information is provided for reference purpose only and constitutes neither an offer nor an
acceptance. Huawei may change the information at any time without notice.
Thank you