1.
Enabling the Multi-Screen Experience:
Case Studies in Third Party Multi-Screen
Services
Alan Quayle
Business and Service Development
www.alanquayle.com
www.alanquayle.com/blog
www.linkedin.com/in/alanquayle
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© 2008 Alan Quayle

2.
Case Study
What’s Chan
ged?
Le s s o n s Action Plan
Learned
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© 2008 Alan Quayle

3.
What’s Changed?
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© 2008 Alan Quayle

4.
An Operators Product Development Process
Find Budget
Market
Opportunity
Research
Identified
12-18 month
18-30 month s
s
New product
Re-Launch development process
Launch
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© 2008 Alan Quayle

5.
What’s Changed?
Expectations
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© 2008 Alan Quayle

6.
What customers expect
6-12 months
18-30 month
s
4 months We e k ly
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© 2008 Alan Quayle

7.
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© 2008 Alan Quayle

8.
Subsidized Network
High Street
Phones Control
S to r e s
Customer
Relationship
Billing
Ecosystem
Relationship
Control
Brand
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© 2008 Alan Quayle

9.
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© 2008 Alan Quayle

10.
Use Case
• Jim’s recently hired a nanny to look after his two young sons
• When he’s on the road he can also check-in from his mobile phone, just to make sure
everything is OK. He also shares access with his parents so they can check in from
their tru2way™ STB
– Single Sign On and tru2way™ video streaming API to ensure quality delivery of video
• While at work using a bookmark in his PC browser Jim goes to the Home Camera site,
logs on, gets a message to his mobile to confirm its him, and can view his home
cameras
– Messaging API for additional security
• While at work he can schedule an event at 2PM to see they’re getting their mid-
afternoon nap from his PC
– Messaging API for deliver of video clip
• From his mobile, he either uses the browser to the Home Camera service, or uses an
ODP (integrated family services) to check on his kids location, and then views the home
camera to make sure they’re behaving themselves
• While on holiday (house is empty) the system is set so that should there be movement
a video clip is sent to his phone
– Messaging API

11.
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© 2008 Alan Quayle

12.
Lessons Learned...
• Take small steps; clearly define the scope
• Don’t expect support from those you
marginalize...
• Everyone is an architect; think Governance...
• Legacy, legacy, legacy, you cannot avoid it...
• Don’t forget the partners...
• This is not easy...

13.
Action Plan
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© 2008 Alan Quayle

14.
Clear Vision
New revenue and
increase customer valu
e
through Open Innovatio
n
Open the network to
3rd parties and share in
value stimulated
Agreed Strategy
Short-term OPEX
Realistic Plan
savings, long term
revenue growth
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© 2008 Alan Quayle

15.
Things to do List
It’s NOT th
Organizationa e
l Technology
Commitment
It’s your PL
AN!
Promote the Copying is
Win n e r s OK
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© 2008 Alan Quayle