Got a bit obsessed with the World Cup! And trying to marry my work as Strategist and my love for the beautiful game! So please indulge me. Here's a look at how brands are celebrating the World Cup.

1. Brazil 2014: A look
at how Brands
celebrate World
Cup.

2. Tuesday, 3 days before the
World Cup 2014 opener,
Twitter joined the world by
putting up a “Reminder
Box” of matches on its
page…
Click on the “view match”
and you’ll land on a
dedicated page for all game-
related tweets all over the
world.

3. And Twitter took its
campaign one notch up by
letting users personalized
their twitter according to
whoever team they’re
rooting for, including a
compilation of twitter
handles of players,
coaches, staff from that
team…

4. Last April, CNN Online
launched its own World Cup
2014 dedicated page and
Yahoo Philippines followed
suite last week.

5. Opening Happiness in the
World Cup. Coca-cola
launched its “The World is
Ours” campaign as early as
last year.
Campaign Highlights:
Official Coca-cola World
Cup OST, World Cup trophy
World Tour, series of viral
ads & commercials on print,
TV, radio, and online.

6. Other (Big) Brands jumping into the
World Cup Fever:
o Nike with its campaign “Risk
Everything”
o Adidas with “All in or Nothing”
o Samsung’s “Starting XI” Galaxy
series campaign
o McDonald’s ‘Gol!’ App
o Hyundai’s “Be There With
Hyundai”
o Kia Motor’s “This is Football”
campaign with Brazilian Model
Adriana Lima

7. One Stadium: Sony’s FIFA
World Cup 2014 Campaign

8. SONY’s Big Idea:
“A Stadium without
borders…”
…with a mission to unite all the
passionate football fans all over
the world…

9. One Stadium is born. It is an online
hub where you can show your colors
& make your voice be heard. You are
now more than just a spectator. You
are now a part of the world’s biggest
stadium experience.

10. One Stadium Experience :
o Social Media Streaming: Facebook, Twitter,
and Google+
o Game Venue & Schedules
o Showcasing Brazil
o World Cup History: The A-Z of World Cup
o Sony & FIFA’s Advocacy: “Siyakhona”
o Fan Challenges: Supersong, Paint Stadium,
Fan Ambassadors, United, We Are One UGC
contest
o Articles & Photos from World Cup
correspondents
o Promotion of Sony Products: Bravia 4K TV ,
Xperia phones, and Cybershot Cameras

11. Heck, even BuzzFeed caught the World
Cup fever… Its hilarious, witty, and
funny and advertisers think so too so
they bought it…

12. Just trying to get my point across… 