1. Presented by:
Kenneth Jan W. Malubay
BSCS 4
Presented to:
Nomelito Arquillano
Elective 4

2.  Thisvideo is presented by USEP’s BSCS
student, Kenneth Jan W. Malubay under
ND Arquillano as a partial fulfillment for
Elective 4 E-Commerce.

3.  Introduction to e-business and e-commerce
 E-commerce fundamentals
 E-business infrastructure
 E-environment
 Supply chain management
 E-marketing
 Customer relationship management
 Change management
 Analysis and design
 M-Commerce
 Management of mobile commerce services

4.  By dealing with the world of E-Commerce,
the learning outcomes are the following:
• Evaluate changes in trading patterns and
marketplace models enabled by e-commerce.
• Identify the main business models of electronic
trading.
• Describe different revenue models and transaction
mechanisms available through hosting an e-
commerce site.

5.  A communication perspective – the delivery of
information, product/services or payment by
electronic means.
 A business perspective – the application of
technology towards the automation of business
transactions and workflows.
 A service perspective – enabling cost cutting at the
same time as increasing the speed and quality of
service delivery.
 An online perspective – the buying and selling of
products and information online.

6.  Itis not solely restricted to the actual buying and
selling of products, but also pre-sale and post-
sales activities across the supply chain.
 E-Commerce is the sharing of business
information, maintaining business relationships,
and conducting business transactions by means
of telecommunications networks. (Zwass ,1998)

7.  Concept
• This describes the strength of business model. It includes:
• Potential to generate revenue ;
• Superior customer value – value proposition
• First mover advantage
 Innovation
• The extent to which the business model merely imitates real-world or online models.
Companies that continue to innovate will clearly gain competitive advantage and this is also
assessed.
 Execution
• Aspects of execution that can be seen to have failed for some companies are promotion,
performance, availability, security & fulfillment.
 Traffic
• This is measured in terms of page impressions and online revenues.
 Financing
• This describes the ability of the company to attract venture capital or other funding to help
execute the idea.
 Profile
• This is the ability of the company to generate favorable publicity and to create awareness
within its target market.

8.  Supply chain management is the coordination of all
supply activities of an organization from its suppliers
and partners to its customers.
 An e-commerce transaction can be considered from
two perspectives: buy-side and sell-side transactions.
 BUY-SIDE E-Commerce
• Refers to e-commerce transactions between a purchasing
organization and its suppliers.
 SELL-SIDE E-Commerce
• Refers to e-commerce transactions between a supplier
organization and its customers.

9. A broader term of how technology can
benefit all internal business processes and
interactions with the third parties. This
includes the buy-side and sell-side E-
commerce and internal value chain.

10.  Three(3) alternative definitions of the
relationship between E-Commerce and E-
Business:
• E-Commerce (EC) has some degree of overlap
with electronic business (EB).
• EC is broadly equivalent to EB.
• EC is a subset of EB.

11.  Electronic communications have also given rise to many
exciting new business models and create potentials.
 Electronic communications are disruptive technologies –
new technologies that prompt businesses to reappraise
their strategic approaches
 Strategy development is strongly influenced by
considering the environment the business operates in.
 All organizations operate within an environment that
influences the way in which they conduct business.

12.  B2C– commercial transactions are
between an organization and consumers
 B2B– commercial transactions are
between an organization and other
organizations.
 C2C– consumers transact directly with
consumers (e.g. online auctions,
community sites)

13.  An architecture for product, service and
information flows, including a description of
the various business actors and their roles,
and a description of the potential benefits
for the various business actors, and a
description of the sources of revenue.

14.  Timmers (1999) identified 11 different
types of business model that can be
facilitated by the web:
•E-shop •E-auctions
•Third-party marketplaces •Information brokerage
•E-procurement •Virtual communities
•Value chain integrators •Trust and other services
•E-malls •Collaboration platforms
•Value chain service
providers

15. • Allowing the formation of individualized
relationships with customers, with the aim of
improving customer satisfaction and maximizing
profits; identifying the most profitable customers
and providing them the highest level of service.
• Providing employees with the information and
processes necessary to know their customers,
understand and identify customer needs and
effectively build relationships between the
company, its customer base, and distribution
partners.

16.  M-commerce (mobile commerce) is the buying and
selling of goods and services through wireless
handheld devices such as cellular telephone and
personal digital assistants (PDAs). Known as next-
generation e-commerce, m-commerce enables
users to access the Internet without needing to find
a place to plug in. The emerging technology
behind m-commerce, which is based on the
Wireless Application Protocol (WAP), has made far
greater strides in Europe, where mobile devices
equipped with Web-ready micro-browsers are
much more common than in the United States.