1. Click to of Growth
Drivers edit Master title style
Pressures to
breast feed
$625 MM pump market, expected growth to $1B by 20181
Equally large market for pump accessories
 43% rise in breastfeeding - past 30 years1

Increased IQ

Super Charged Autoimmune benefit

Decreased Infant Mortality
 Recent reimbursement changes increase
market demand
 6 months exclusive, 2 years non-exclusive
breastfeeding recommended2
Pressures to lead
in your profession
1Breast
Pumps Market, Transparency Market Research
Apr. 2013; 2 CDC, AAP and WHO
CONFIDENTIAL

2. Click to edit Master title style
Pumps Cause The Working Mom to Fail
85% of mothers plan to breastfeed past 3 months1
Only 32% succeed in reaching goal1
Issues with pumping cited as a top reason
moms quit nursing2
Top 6 Pain Points
Loud
Noisy
Cleaning
Heavy
Large
Time Consuming
……… Still, in 2018 7.6MM Moms are expected to purchase pumps globally
1Breast Pumps Market,
Transparency Market Research
CONFIDENTIAL
3

3. Consumer-Focus Redefining the
Click to edit Master title style Baby Market
13% projected growth from 2009-20141
1
“The Splurge Surge, Luxury Spending on the Rise” Time.com, O N 1, I D E N T I A L
C May F 2013
3