Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Presentation on times of india

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
Times Of India
Times Of India
Wird geladen in …3
×

Hier ansehen

1 von 22 Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Anzeige

Aktuellste (20)

Presentation on times of india

  1. 1. THE TIMES OF INDIA World’s largest selling English Daily Presented by Bhupendra Jangid Vipul yadav Adesara gaurav Pawan chadha Sunil gaikawad Suyog soman
  2. 2.  The Times Of India also popularly known as TOI  Founded on November 3, 1838 as The Bombay Times, a bi-weekly , during the British Raj. Its editor was J.E. Brennan, a retired Irish doctor who was also secretary of the Bombay Chamber of Commerce.  Later Bombay Times became daily in 1850
  3. 3. Type Daily newspaper Owner Bennett, Coleman & Co. Ltd. Publisher The Times Group Editor-in-chief Jaideep Bose Associate editor Jug Suraiya Official website Timesofindia.com  TOI group has 45 dailies and periodicals in 3 languages and 108 editions from 9 centers across the country and a combined readership of over 40 million.
  4. 4. Mrs. Indu Jain Chairperson Mr. Samir Jain Vice Chairperson Mr.Vineet Jain Managing Director
  5. 5. “Create & build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands”.
  6. 6. The times of India group owns the following 11 publishing centres  15 printing centres 55 sales offices  Over 7000 employees 5 dailies including two of the largest in the country 2 lead magazines  29 niche magazines Reaching 2468 cities and towns 32 Radio Stations 2 Television News Channels 1 Television Life Style Channel
  7. 7.  Economic Times - A Financial daily  Navhbharat Times - Hindi Daily Newspaper  Maharashtra Times - Marathi Daily Newspaper  Mumbai Mirror - Morning newspaper from Mumbai  Femina - Women's magazine published in association with BBC  Filmfare - English Film Magazine published in association with BBC 11
  8. 8. 1 The New York Times United States 2 The Guardian United Kingdom 3 The Daily Mail United Kingdom 4 The People's Daily China 5 The Washington Post United States 6 The Daily Telegraph United Kingdom 7 The Wall Street Journal United States 8 USA Today United States 9 Los Angeles Times United States 10 The Times of India India
  9. 9.  Move first, Move fast  Multiple ties  Continuous innovation (Private Treaties)  Smart-sensing the future
  10. 10.  Big Brand, good reputation in the minds of customer.  1st rank in circulation in India & 8th in world.  Launches good campaign.  Daily English newspaper with rich supplements.  Good support from Times group companies.  World class printing machine-Geoman, Goss  110,000 copies per hour
  11. 11.  Old news  Less information about stock market  Offensive Pictures  Late circulation in small cities  Lack in covering useful news for competitive students
  12. 12. There are three ways to sell the “TOI”  1. CASH SALES: Take newspaper from pan wala or any shop in cash.  2. SUBSCRIPTION SALES: Pay money in advance and read “TOI”  3. LINE SALES: Maximum % of sales comes from this method. Money collection works in reverse order.
  13. 13.    Monday ,To Friday- 3 Rs. And including Mirror- 5 Saturday -5 Rs. Sunday(Sunday Times)- 5 Rs.
  14. 14. The main competitors for Times of India in India are :  The Hindu- is ranked third among English dailies with a total readership of 5,140,000.  Hindustan Times- is the second most read English daily and the 12th among all newspapers with a total readership of 6,254,000.
  15. 15. Advertisement   TOI previous advertisement emphasized functionality of newspaper While now emotional platform where the newspaper is being projected as something that of chronicle aspirations of Indians(ATL) ◦ Eg.100 rupee advertisement, hockey advertisement, Go India ad etc Internet marketing  Own their own web portals to advertise their products through banner ads Sales promotion  TOI has come up at present with a subscription rate of 250 per year(price cut).
  16. 16. Personnel selling  door-to-door marketing making people join as 'founder members' of the chennai editon at subscribtion rates lower than Re.1 (Rs.169 for 6 months & Rs.299 for 1 yr). so their target is the household subscribers who read Hindu Sponsorship  TOI &The Economic Times presents Mega Trade Fair on Corporate Gifts, Stationery & Writing Instruments from 5th to 8th august 2011 (www.infairs.com) Public Relation  They have their own website and videos featured in television medias through which image in marketing being maintained.
  17. 17.        Magazine Newspaper E-mail message Radio Announcements Television ads Web pages Special events

×