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Web	
  2.0	
  Driving	
  Government	
  
  Transparency	
  through	
  	
  
    Ci;zen	
  Engagement	
  

             Jane?e	
  Toral	
  
          DigitalFilipino.com	
  
        SearchProfileIndex.com	
  
          4thMediaCorp.com	
  
What	
  are	
  the	
  main	
  challenges	
  for	
  
        online	
  engagement?	
  
Internet	
  Search	
  emerges	
  as	
  the	
  top	
  
             online	
  ac;vity.	
  




                     Ac#vi#es	
  showing	
  significant	
  increase	
  at	
  95%	
  confidence	
  levels	
  
                     Base:	
  Past	
  month	
  Internet	
  users	
  aged	
  10+	
  across	
  Na#onal	
  Urban	
  Philippines	
  	
  
                     Source:	
  Yahoo!-­‐Nielsen	
  Net	
  Index	
  2010	
  
h?p://selnd.com/9nEOR3	
  
h?p://bit.ly/9DLFnc	
  
h?p://bit.ly/a23Zsh	
  
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
How	
  to	
  get	
  involved	
  in	
  Web	
  2.0?	
  
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Anchored	
  on	
  a	
  social	
  media	
  policy	
  

Source:	
  h?p://www.hubspot.com/social-­‐media-­‐5-­‐pack/	
  
How	
  to	
  transform	
  a	
  	
  
     democra;c	
  na;on	
  to	
  	
  
“government	
  with	
  the	
  people”?	
  
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Dialogue	
  on	
  E-­‐Government	
  
•  RA	
  8792	
  E-­‐Commerce	
  Law	
  mandates:	
  
   –  Accept	
  the	
  crea;on,	
  filing,	
  or	
  reten;on	
  of	
  such	
  
      documents.	
  
   –  Issue	
  permits,	
  licenses,	
  approval	
  in	
  electronic	
  form.	
  
   –  Require	
  and/or	
  accept	
  payments	
  in	
  electronic	
  form.	
  
   –  transact	
  the	
  government	
  business	
  and/or	
  perform	
  
      governmental	
  func;ons	
  using	
  electronic	
  commerce,	
  
      and	
  for	
  the	
  purpose,	
  are	
  authorized	
  to	
  adopt	
  and	
  
      promulgate,	
  a`er	
  appropriate	
  public	
  hearing…	
  
Web 2.0 Driving Government Transparency through Citizen Engagement
Social	
  media	
  is	
  changing	
  the	
  rules	
  of	
  
              engagement	
  




                                  Base:	
  Past	
  month	
  Internet	
  users	
  aged	
  10+	
  across	
  Na7onal	
  Urban	
  Philippines	
  
                                  Source:	
  Yahoo!-­‐Nielsen	
  Net	
  Index	
  2010	
  




 Do	
  you	
  know	
  what	
  people	
  say	
  about	
  you?	
  
Building	
  Tribes	
  
•  Tell	
  a	
  story	
                          •  Lead	
  a	
  movement	
  
      –  Who	
  are	
  you	
  upsecng?	
             –  Who	
  are	
  you	
  leading?	
  
      –  Challenge	
  the	
  status	
  quo	
         –  Establish	
  a	
  culture.	
  
•  Connect	
  a	
  tribe	
                                •  Everyone	
  is	
  important.	
  
      –  Who	
  are	
  you	
  connec;ng?	
           –  Being	
  a	
  leader	
  gives	
  you	
  
      –  Stage	
  1	
  to	
  5	
                        charisma.	
  
            •    Life	
  sucks	
  
                                                 •  Make	
  change	
  
            •    My	
  life	
  sucks	
  
            •    I’m	
  great	
                      –  Commit	
  
            •    We’re	
  great	
  
            •    Life	
  is	
  great	
  
• 	
  Bring	
  out	
  the	
  best	
  in	
  others.	
  
          • 	
  Get	
  recognized.	
  
          • 	
  Outperform.	
  
          • 	
  Overcome	
  life's	
  challenges.	
  
          • 	
  Enjoy	
  beVer	
  health.	
  
          • 	
  Be	
  a	
  top	
  choice	
  (win	
  life's	
  popularity	
  contests:	
  job,	
  rela#onship,	
  friendship).	
  

The	
  Likeability	
  Factor	
  by	
  Tim	
  Sanders	
  
Building	
  Power	
  and	
  Influence	
  
•    Pick	
  a	
  niche	
  
•    Share	
  what	
  you	
  know	
  
•    Be	
  different	
  and	
  stand	
  out	
  
•    Forge	
  alliances	
  
•    Be	
  featured	
  
•    Appear	
  in	
  search	
  engine	
  results	
  
Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Citizen Engagement
Lessons	
  learned	
  
•  Not	
  a	
  one	
  ;me	
  effort	
  
    –  Web	
  presence	
  and	
  compe;;on	
  tracking	
  (monthly	
  
       if	
  possible)	
  
    –  On	
  our	
  end,	
  this	
  gave	
  birth	
  to	
  
       h?p://www.searchprofileindex.com	
  	
  
•  Be	
  real	
  –	
  not	
  canned	
  
•  Experiment	
  (TEFCAS	
  by	
  Tony	
  Buzan)	
  
TV	
                 PRINT	
            POS	
              CRM	
  


     digital	
            digital	
          digital	
         digital	
  




           All	
  channels	
  will	
  be	
  digital	
  
TV	
                          PRINT	
               POS	
                  CRM	
  


     digital	
                     digital	
             digital	
             digital	
  

         social	
                     social	
                social	
               social	
  




            All	
  channels	
  will	
  be	
  social	
  

                      We	
  don’t	
  believe	
  in	
  hypes..	
  	
  
                       (we	
  trust	
  friends	
  more)	
  
TV	
                  PRINT	
             POS	
                CRM	
  


 digital	
               digital	
          digital	
            digital	
  

     social	
               social	
           social	
             social	
  
         game	
                game	
               game	
               game	
  




               Grabs	
  a?en;on..	
  WOW!	
  
TV	
                PRINT	
             POS	
                CRM	
  

 digital	
             digital	
          digital	
            digital	
  

     social	
             social	
           social	
             social	
  
         game	
              game	
               game	
               game	
  


    mobile	
             mobile	
           mobile	
             mobile	
  


                         Be	
  Useful	
  
Web 2.0 Driving Government Transparency through Citizen Engagement
A	
  successful	
  Web	
  2.0	
  
•  People	
  will	
  search	
  for	
  you.	
  
•  People	
  will	
  write	
  about	
  you.	
  
•  People	
  will	
  share	
  you.	
  
 	
  	
  You	
  as	
  the	
  Person	
  
 	
  	
  You	
  as	
  the	
  Product	
  /	
  Service	
  
 	
  	
  You	
  as	
  a	
  Company	
  
Know	
  and	
  manage	
  exactly	
  who	
  you*	
  are	
  	
  

                  on	
  the	
  Internet


      h?p://www.SearchProfileIndex.com     	
  
     email:	
  jane?e@searchprofileindex.com    	
  

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Web 2.0 Driving Government Transparency through Citizen Engagement

  • 1. Web  2.0  Driving  Government   Transparency  through     Ci;zen  Engagement   Jane?e  Toral   DigitalFilipino.com   SearchProfileIndex.com   4thMediaCorp.com  
  • 2. What  are  the  main  challenges  for   online  engagement?  
  • 3. Internet  Search  emerges  as  the  top   online  ac;vity.   Ac#vi#es  showing  significant  increase  at  95%  confidence  levels   Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines     Source:  Yahoo!-­‐Nielsen  Net  Index  2010  
  • 13. How  to  get  involved  in  Web  2.0?  
  • 18. Anchored  on  a  social  media  policy   Source:  h?p://www.hubspot.com/social-­‐media-­‐5-­‐pack/  
  • 19. How  to  transform  a     democra;c  na;on  to     “government  with  the  people”?  
  • 22. Dialogue  on  E-­‐Government   •  RA  8792  E-­‐Commerce  Law  mandates:   –  Accept  the  crea;on,  filing,  or  reten;on  of  such   documents.   –  Issue  permits,  licenses,  approval  in  electronic  form.   –  Require  and/or  accept  payments  in  electronic  form.   –  transact  the  government  business  and/or  perform   governmental  func;ons  using  electronic  commerce,   and  for  the  purpose,  are  authorized  to  adopt  and   promulgate,  a`er  appropriate  public  hearing…  
  • 24. Social  media  is  changing  the  rules  of   engagement   Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines   Source:  Yahoo!-­‐Nielsen  Net  Index  2010   Do  you  know  what  people  say  about  you?  
  • 25. Building  Tribes   •  Tell  a  story   •  Lead  a  movement   –  Who  are  you  upsecng?   –  Who  are  you  leading?   –  Challenge  the  status  quo   –  Establish  a  culture.   •  Connect  a  tribe   •  Everyone  is  important.   –  Who  are  you  connec;ng?   –  Being  a  leader  gives  you   –  Stage  1  to  5   charisma.   •  Life  sucks   •  Make  change   •  My  life  sucks   •  I’m  great   –  Commit   •  We’re  great   •  Life  is  great  
  • 26. •   Bring  out  the  best  in  others.   •   Get  recognized.   •   Outperform.   •   Overcome  life's  challenges.   •   Enjoy  beVer  health.   •   Be  a  top  choice  (win  life's  popularity  contests:  job,  rela#onship,  friendship).   The  Likeability  Factor  by  Tim  Sanders  
  • 27. Building  Power  and  Influence   •  Pick  a  niche   •  Share  what  you  know   •  Be  different  and  stand  out   •  Forge  alliances   •  Be  featured   •  Appear  in  search  engine  results  
  • 30. Lessons  learned   •  Not  a  one  ;me  effort   –  Web  presence  and  compe;;on  tracking  (monthly   if  possible)   –  On  our  end,  this  gave  birth  to   h?p://www.searchprofileindex.com     •  Be  real  –  not  canned   •  Experiment  (TEFCAS  by  Tony  Buzan)  
  • 31. TV   PRINT   POS   CRM   digital   digital   digital   digital   All  channels  will  be  digital  
  • 32. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   All  channels  will  be  social   We  don’t  believe  in  hypes..     (we  trust  friends  more)  
  • 33. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   Grabs  a?en;on..  WOW!  
  • 34. TV   PRINT   POS   CRM   digital   digital   digital   digital   social   social   social   social   game   game   game   game   mobile   mobile   mobile   mobile   Be  Useful  
  • 36. A  successful  Web  2.0   •  People  will  search  for  you.   •  People  will  write  about  you.   •  People  will  share  you.  
  • 37.      You  as  the  Person        You  as  the  Product  /  Service        You  as  a  Company  
  • 38. Know  and  manage  exactly  who  you*  are     on  the  Internet h?p://www.SearchProfileIndex.com   email:  jane?e@searchprofileindex.com