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Twi$er	
  &	
  Micro-­‐blogging	
  101	
  
                Jane$e	
  Toral	
  
      h$p://twi$er.com/digitalfilipino	
  
       h$p://plurk.com/jane$etoral	
  
     h$p://friendfeed.com/jane$etoral	
  	
  
Microblogging	
  
•  Form	
  of	
  blogging	
  but	
  limited	
  in	
  size	
  
    –  140	
  characters	
  (Twi$er)	
  
•  Used	
  to:	
  
    –  Announce	
  
    –  Promote	
  
    –  Share	
  
Microblogging	
  tools	
  
•  Twi$er	
  
•  Plurk	
  
•  Friendfeed	
  
Twi$er	
  101	
  
•  Account	
  /	
  Handle	
                   •  Retweets	
  (RT)	
  
    –  Ownership	
  of	
  brand	
                 –  Explicitly	
  request	
  
•  Following	
                                    –  Valuable	
  info	
  
    –  Follow	
  back	
  if	
  objecNve	
         –  ArNcles	
  about	
  Twi$er	
  
       is	
  building	
  relaNonship	
               (and	
  social	
  media)	
  
    –  Twinfluence.com	
  and	
                •  Direct	
  message	
  
       WeFollow.com	
  
•  Replies	
  
    –  Provide	
  helpful	
  advise	
  
    –  Don’t	
  be	
  defensive	
  
Twi$er	
  
       stream	
  
Search	
  engine	
  influence	
  
h"p://www.twi"er.com	
  
h"p://www.hootsuite.com	
  
h"p://www.twazzup.com	
  
h"p://www.bit.ly	
  
h"p://www.twitoaster.com	
  
h"p://www.klout.com	
  
h"p://www.tweetmetrics.com	
  
h$p://www.twi$ergrader.com	
  
h"p://www.twitalyzer.com	
  
h"p://www.tweeteffect.com	
  
h"p://www.foursquare.com	
  
Plurk	
  101	
  
•  Threaded	
  discussion	
  
•  More	
  expressions	
  available	
  
    –  Think	
  
    –  Says	
  
    –  Feels	
  
    –  Etc.	
  
•  Can	
  create	
  cliques	
  
•  Customize	
  theme	
  
•  Provides	
  karma	
  points	
  leading	
  to	
  incenNves	
  
   (badges,	
  emoNcons)	
  
h"p://www.plurk.com	
  
FriendFeed	
  
•  Your	
  post	
  can	
  appear	
  repeatedly	
  in	
  the	
  home	
  
   stream	
  if	
  your	
  connecNons	
  like	
  or	
  respond	
  to	
  
   it.	
  
•  Can	
  be	
  used	
  as	
  an	
  aggregator	
  of	
  one’s	
  various	
  
   social	
  media	
  acNviNes	
  in	
  one	
  stream.	
  
h"p://www.friendfeed.com	
  
Twi$er	
  
•  Keyword	
  search	
  monitoring	
                   •  Trending	
  topics	
  
    –    Set-­‐up	
  using	
  tweetdeck.com	
          •  Hashtags	
  
    –    Search.twi$er.com	
  
                                                       •  Shortened	
  urls	
  
    –    Oneriot.com	
                                      –  Bit.ly	
  
    –    Tweetmeme.com	
  
                                                            –  Ow.ly	
  (Hootsuite)	
  
    –    Twazzup.com	
  
    –    Scoopler.com	
  
                                                       •  Clients	
  
    –    Tweetbeep.com	
                                    –  TweetDeck	
  
                                                            –  HootSuite	
  
•  Website	
  integraNon	
  
•  Traffic	
  
    –  Balance	
  of	
  tweet	
  /	
  re-­‐tweet	
  
    –  Search	
  engine	
  bias	
  
Create	
  a	
  microblogging	
  plan	
  
•  Use	
  tools	
  to	
  measure	
  effecNveness	
  
    –  Shortcuts	
  
    –  Coupons	
  
•  Tie	
  it	
  up	
  to	
  a	
  bigger	
  campaign.	
  
    –  Blog	
  post	
  
    –  Search	
  engine	
  markeNng	
  
Twi$er	
  Metrics	
  
•  Brand	
  menNons	
  (search.twi$er.com,	
  
   tweetvolume.com	
  
•  Influence	
  (klout.com)	
  
•  Pass-­‐along	
  and	
  click	
  throughs	
  (tweetlists,	
  
   ow.ly,	
  bit.ly,	
  tweetburner.com)	
  
•  Engagement	
  (twitoaster.com)	
  
h"p://search.twi"er.com	
  
h"p://www.twazzup.com	
  
h"p://www.oneriot.com	
  
h"p://www.scoopler.com	
  
h"p://www.tweetvolume.com	
  
h"p://www.twitoaster.com	
  
h"p://www.twilert.com	
  
NeNque$e	
  
•  Twi$er	
  
   –  Follow	
  then	
  unfollow	
  
   –  Excessive	
  self	
  promoNon	
  
   –  Mass	
  follow	
  to	
  inflate	
  numbers	
  
   –  Persistent	
  RT	
  request	
  
   –  Twi$er	
  as	
  blog	
  feed	
  
   –  Twi$erer	
  vs.	
  Twi$erer	
  
   –  Auto-­‐direct	
  messages	
  
   –  Public	
  @	
  chat	
  messages	
  
Microblogging	
  eNque$e	
  
•  Have	
  a	
  good	
  tweet	
  –	
  retweet	
  –	
  discussion	
  
   balanced	
  acNvity.	
  
Microblogging	
  Nps	
  
•  Set-­‐up	
  your	
  account	
  profile	
  that	
  promotes	
  
   who	
  you	
  are.	
  
•  Follow	
  interesNng	
  people	
  and	
  be	
  of	
  value	
  to	
  
   them	
  too.	
  
•  Ask	
  for	
  re-­‐tweets	
  but	
  be	
  sure	
  to	
  share	
  
   something	
  valuable.	
  
Thank	
  you!	
  


  h$p://www.searchprofileindex.com	
  
h$p://www.e-­‐commercephilippines.com	
  

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