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Tech	
  Touch	
  
Jane%e	
  Toral	
  
h%p://digitalfilipino.com	
  
Twi$er:	
  
@digitalfilipino	
  
	
  
Facebook:	
  /jane$ectoral	
  
Before	
  the	
  Internet…	
  
Source: wearesocialsg
Immediate	
  visibility	
  
Competitive	
  Advantage	
  
Needs	
  seeking	
  benefits	
  	
  
at	
  acceptable	
  prices	
  
Assets	
  and	
  	
  
u=li...
Differentiate	
  
Build	
  trust	
  
From	
  Blue	
  Ocean	
  to	
  Red	
  Ocean	
  
• Source	
  of	
  e-­‐commerce	
  content	
  has	
  
increases.	
  
• Too	...
Communicate	
  value	
  
http://digitalfilipino.com/ecom
Empower	
  people	
  with	
  knowledge.	
  
h%p://digitalfilipino.com/influence	
  
DigitalFilipino.com	
  Blue	
  Ocean	
  
• Raise	
  –	
  Awareness	
  on	
  “educa=on	
  
advocacy”.	
  
• Create	
  –	
  ...
Can	
  go	
  viral	
  or	
  be	
  ignored?	
  
Too	
  much	
  competition	
  online	
  
Advertise	
  to	
  build	
  following	
  
• Must	
  have	
  
great	
  
content	
  to	
  
support.	
  
Use	
  conversion	
  pixel	
  to	
  know	
  
people	
  attracted	
  to	
  you.	
  
Use	
  conversion	
  pixel	
  to	
  create	
  
lookalike	
  audience	
  and	
  target.	
  
Membership	
   Compe==on	
   Recogni=on	
  
Online	
  Lead	
  Generation	
  
Network	
  
•  Event	
  launch	
  
•  Invite	...
TRACKING	
  CUSTOMER	
  
COMMUNICATIONS	
  VIA	
  EMAIL,	
  PHONE,	
  
SOCIAL	
  MEDIA	
  
h%p://www.thundermailer.com/why-­‐email-­‐marke=ng-­‐infographic/	
  
h%p://www.exac%arget.com/blog/160-­‐b2c-­‐welcome-­‐email-­‐campaigns-­‐analyzed-­‐infographic/	
  
Twi$er:	
  
@digitalfilipino	
  
0917-­‐4490011	
  
Facebook:	
  jane$ectoral	
  
h%p://digitalfilipino.com/ecom	
  
h%p://digitalfilipino.com/influence	
  
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
Tech Touch: Why Women should venture into e-commerce?
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Tech Touch: Why Women should venture into e-commerce?

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Last March 28, 2015 Janette Toral gave a "Tech Touch" talk at the 8th Annual Women Entrepreneurs Conference 2015 organized by the Network for Enterprising Women.

Veröffentlicht in: Kleinunternehmen & Unternehmertum
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Tech Touch: Why Women should venture into e-commerce?

  1. 1. Tech  Touch   Jane%e  Toral   h%p://digitalfilipino.com  
  2. 2. Twi$er:   @digitalfilipino     Facebook:  /jane$ectoral  
  3. 3. Before  the  Internet…  
  4. 4. Source: wearesocialsg
  5. 5. Immediate  visibility  
  6. 6. Competitive  Advantage   Needs  seeking  benefits     at  acceptable  prices   Assets  and     u=liza=on   Assets  and     u=liza=on   Cost  differen=als   CUSTOMERS   COMPETITOR  COMPETITOR   What  is  your     differen0a0on?   Operate  at  lower  cost?   Have  greater  profit?  
  7. 7. Differentiate  
  8. 8. Build  trust  
  9. 9. From  Blue  Ocean  to  Red  Ocean   • Source  of  e-­‐commerce  content  has   increases.   • Too  many  ac=vi=es  undocumented.   • GeNng  dragged  to  number  one   claims.   • “Controversial”  projects  and  insights.  
  10. 10. Communicate  value  
  11. 11. http://digitalfilipino.com/ecom
  12. 12. Empower  people  with  knowledge.   h%p://digitalfilipino.com/influence  
  13. 13. DigitalFilipino.com  Blue  Ocean   • Raise  –  Awareness  on  “educa=on   advocacy”.   • Create  –  Relevant  e-­‐learning  programs  on   subscrip=on  and  project  opportuni=es.   • Reduce  –  Dependence  on  one-­‐=me   success  programs  and  reliance  on   “established  brands”.   • Eliminate  –  Short  term  revenue  sources.  
  14. 14. Can  go  viral  or  be  ignored?  
  15. 15. Too  much  competition  online  
  16. 16. Advertise  to  build  following   • Must  have   great   content  to   support.  
  17. 17. Use  conversion  pixel  to  know   people  attracted  to  you.  
  18. 18. Use  conversion  pixel  to  create   lookalike  audience  and  target.  
  19. 19. Membership   Compe==on   Recogni=on   Online  Lead  Generation   Network   •  Event  launch   •  Invite  content  creators.   •  Sign  agreement   •  Brief  on  campaign.   •  Disseminate  lead  form   code.   •  Disseminate  materials.   •  Monitor  entries.   •  Verify  and  validate   leads.   •  Update  leaderboard.   •  Announce  “round”  top   players.   •  Organize  recogni=on  event.   •  Give  recogni=on  rewards.   Process  concept  by  Jane%e  Toral.  
  20. 20. TRACKING  CUSTOMER   COMMUNICATIONS  VIA  EMAIL,  PHONE,   SOCIAL  MEDIA  
  21. 21. h%p://www.thundermailer.com/why-­‐email-­‐marke=ng-­‐infographic/  
  22. 22. h%p://www.exac%arget.com/blog/160-­‐b2c-­‐welcome-­‐email-­‐campaigns-­‐analyzed-­‐infographic/  
  23. 23. Twi$er:   @digitalfilipino   0917-­‐4490011   Facebook:  jane$ectoral  
  24. 24. h%p://digitalfilipino.com/ecom   h%p://digitalfilipino.com/influence  

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