Janette Toral shares how to enjoy Empire Avenue as a social capital game. She also shared its inherent tools available that can be useful for social media performance monitoring.
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Lessons Learned in Playing Empire Avenue
1. Lessons
Learned
in
Playing
Empire
Avenue
Jane6e
Toral
h6p://www.empireavenue.com/jane6etoral
2. If
I
can
restart
and
play
the
game
all
over
again,
this
is
how
I
will
do
it.
3. Spice
up
your
Profile
• Add
a
photo,
website,
and
your
bio.
• Connect
your
social
networking
profiles.
• Update
your
status
regularly.
4. Invest
Strategically
• Use
1000
porKolio
limit
to
invest
in:
– Leaders
(Share
Price)
– Index
CEO
/
President
/
CFO
/
Vice
Presidents
– Reciprocate
buyers
• Do
a
few
shares
first
(10
to
25)
and
grow
incrementally
from
there
to
spread
your
footprint.
5. Look
for
AcVve
Members
• Join
communiVes
to
meet
and
learn
from
others.
• Invest
in
members
who
interact
on
the
topic
you
are
in.
– They
will
noVce
you
and
likely
to
reciprocate.
6. User
AdverVsing
• Opportunity
to
introduce
yourself
• Promote
your
porKolio.
7. Shareholder
Message
&
Missions
• Send
out
updates
and
incenVve
missions
that
rewards
shareholders
with
eaves.
• Crowdsource
to
an
elite
audience.
• ParVcipate
in
missions
to
observe
and
learn
what
works
and
doesn’t.
8. Recover
from
slump
• Review
porKolio
– Remove
those
who
did
not
invest
back.
– Remove
low
bracket
investors
(per
batch)
• Below
10
shares
• Below
20
shares
• Below
30
shares
• and
higher
Vll
you
recover.
• Last-‐in
First-‐out
– View
“Shareholders”
and
click
on
“Purchase
Time”
– PrioriVze
acVve
traders.
– Invest
in
new
buyers
who
meet
minimum
investment
desired.
9. Are
you
acVve
in
Social
Media?
Your
daily
dividends
is
Ved
to
your
acVve
use
of
social
media
in
and
outside
of
Empire
Avenue.
Use
Empire
Avenue
to
monitor
your
social
media
performance.
10. 7
Ways
to
Engage
via
Facebook
Profile
Use
Winston
to
monitor
• Post
and
Reply
to
status,
photos,
videos,
links
updates
• Like
an
arVcle
or
share
links
(useful
or
odd)
• ParVcipate
in
Groups
• ParVcipate
in
Pages
• Join
Events
• Chat
with
peers
and
greet
on
special
occasion.
• Create
a
Facebook
Page
for
your
Brand.
11. 7
Ways
to
Engage
via
Twi6er
Use
Kesley
to
monitor
• Reply
to
or
post
an
opinion
and
interact.
• Tweet
snippets
from
event
talks
and
books.
• Answer
/
ask
quesVons.
• Join
/
organize
meet-‐ups
• Retweet
other
interesVng
tweets.
(I
use
Klout
and
Paper.li
to
scan
tweets.)
• Follow
or
create
list
to
filter
connecVons
and
content.
• Recognize
followers
who
reply
to
your
tweets
or
retweets.
12. 3
Ways
to
Engage
via
Flickr
Use
Leonard
to
monitor
• Share
photo
sets
from
events,
places,
occasions.
Describe
photo
and
tag
people.
• Join
Groups.
Comment
on
photos
and
share
via
blog.
• Use
apps
to
share
and
get
photos
(E.g.
Share
photos
via
Tumblr
or
blogs.
Photos
from
Foursquare
check-‐in)
13. 3
Ways
to
Engage
via
YouTube
Use
Pixel
to
Monitor
• Upload
interesVng
videos
(tutorials,
talks,
performance,
1-‐minute,
funny
stuff)
• Subscribe,
like,
and
comment
on
other
videos.
• Share
interesVng
videos
through
your
social
network.
14. 6
Ways
to
Engage
via
Facebook
Page
• Status
updates
(sharing
or
asking)
• Photos
/
videos
(group
or
interesVng
stuff)
• Links
(useful
or
odd)
• Minimal
replicaVon
of
your
profile
page.
• Organize
offline
and
online
acVviVes.
• Recognize
your
acVve
followers.
15. 6
Ways
to
Engage
via
LinkedIn
• Keep
your
profile
updated.
• Give
recommendaVons.
• ParVcipate
in
Group
discussions.
(or
create
one)
• Give
tesVmonials.
• Add
applicaVons
(events,
Slideshare,
Bloglink,
Tweets,
etc.)
• Reply
to
interesVng
status
updates.
16. 4
Ways
to
Engage
via
Foursquare
• Check
in
/
Share
what
you
are
doing
with
photo.
(let
others
know
what
you
like
or
doing
in
that
place.)
• Share
a
Vp
(be6er
if
with
link
to
your
blog
post)
• Follow
/
Create
a
List
(add
your
favorite
spots
and
Vps
to
other
visitors.)
• Follow
/
Create
a
Foursquare
Page
for
Brands
or
PersonaliVes.
17. 6
Ways
to
Engage
via
Blogs
• Comment
on
blogs
(create
profiles
in
Wordpress,
Blogger,
Tumblr
and
use
your
id.)
• Share
interesVng
content.
(I
use
Tumblr
for
photos,
Wordpress
for
hobbies,
and
Blogger
for
work
related
stuff)
• React
on
other
blog
post
by
blogging
about
it.
• Join
wriVng
projects,
blogger
contest
and
promoVons.
• A6end
blogger
events
and
meet-‐
ups.
• Connect
with
fellow
bloggers
via
social
media
(Facebook
Group,
Twi6er,
etc.)
18. 3
Ways
to
Engage
via
Instagram
• Like
and
comment
on
other
photos.
• Use
Instagram
ediVng
tools
to
make
your
photo
standout
and
share.
• Share
your
photos
(also
to
Twi6er)
with
catchy
descripVon.
Use
hashtags
for
themaVc
groupings
with
others.
19. 4
Ways
to
Engage
via
Google+
• Use
Circles
to
group
your
contacts.
Share
your
circles
with
others.
• Reply
to
and
post
interesVng
content
(status,
photos,
links).
Share
if
others
can
benefit
from
it.
• Join
acVve
Hangouts
and
interact.
• Create
Google+
Page
for
your
brand.
20. Why
Use
Empire
Avenue
for
Monitoring?
• Have
not
encountered
free
tool
to
monitor
YouTube
and
Flickr
performance.
• Has
moVvated
me
to
pay
a6enVon
to
other
tools
where
points
are
also
taken:
– LinkedIn
– Foursquare
– Google+
– Blogs
– Instagram
• Cross
check
with
other
free
tools
like
Klout,
Peer
Index,
and
CrowdBooster.
21. What
to
Watch
Out
For…
• Set
a
Vme
limit
(it
can
get
addicVng)
• Have
a
clear
goal
on
why
you
are
playing..
– For
me,
done
with
the
game
when:
• Max
200
shares
investment
in
1000
highly
compeVVve
porKolio
roster