The SEO / search marketing sector is a highly competitive field. For newbies, it can be intimidating and can sometimes give you this feeling that you will not be able to cope up. However, rather than trying to be a master of everything, one way is to find a segment in the value chain. A niche where you can be good at. Sharing with you my short journey in this space. I hope you will find yours soon and let us keep in touch. :) This presentation was shared in Peepcon last March 28, 2015 at The Heritage Hotel Manila.