Digital Influencers Panel Travel & Tourism Survey Insights

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The document summarizes the results of a survey of digital influencers in the Philippines on their travel and tourism habits. Some key findings include: Cebu was the most popular domestic and international destination visited; 47.5% traveled overseas in the past 6 years, spending an average of 36,818 pesos; 58% booked travel online through sites like Agoda and Booking.com, citing convenience and price. The majority used mobile devices to research and book trips.

Reisen

Digital Influencers
Panel: Travel &
Tourism Internet
User Survey
1st edition
Forming a community of influencers
giving insights on e-commerce
developments online.
NOVEMBER 16, 2016 | JANETTE TORAL

HONG KONG
POPULAR INTERNATIONAL DESTINATION
JAPANSINGAPORE

Cebu
Whether for business or pleasure, Cebu ranks highest among places
visited by the digital influencers panel.
MOST POPULAR PHILIPPINES TRAVEL DESTINATION

BAGUIO
POPULAR LOCAL DESTINATIONS
BORACAYTAGAYTAY

Travel for vacation.
DIGITALFILIPINO.COM
60%

47.5% traveled overseas.
58% spent P36,818 (average) on
travel for the past 6 months.
SURVEY CONDUCTED: MAY 1 TO 16, 2016
DIGITALFILIPINO.COM

58% booked
Travel agency
Tour operator
Travel & tour booking portal
TRAVEL & TOURISM ACTIVITES

Agoda & Booking.com
Users highlight convenience, ease of use, and finding the
"cheapest" deal.
MOST POPULAR TRAVEL BOOKING PLATFORM

influences selection of travel agency, tour operator,
travel or tour booking portal.
Followed by TOUR PACKAGE AT 67%.
DIGITALFILIPINO.COM
86%
Pricing

57%
opt to use a travel agency,
tour operator, travel & tour
booking portals when
planning trip.

43% PAY ONLINE
ACCOMMODATION ARRANGEMENTS IS MOST POPULAR
SERVICE AVAILED OF FROM TRAVEL AGENCY, TOUR
OPERATOR. TRAVEL & TOUR BOOKING PORTAL.

TABLET
67% USE MOBILE DEVICE TO BOOK TRIP
SMARTPHONELAPTOP

71% connect to the Internet from
home.
67% use mobile data go online.
JANETTE TORAL - DIGITALFILIPINO.COM
DIGITALFILIPINO.COM

Digital
Influencers
57%are below 40 years old.
52% are female.
76% from Metro Manila.
WHO BOOKED ONLINE

WWW.ECOMSUMMIT.ASIA
E-Commerce
Entrepreneurs
Summit
2nd edition of this report will be presented.
Sign-up today and get involved in the conversation.

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Digital Influencers Panel Travel & Tourism Survey Insights

1. Digital Influencers Panel: Travel & Tourism Internet User Survey 1st edition Forming a community of influencers giving insights on e-commerce developments online. NOVEMBER 16, 2016 | JANETTE TORAL

2. HONG KONG POPULAR INTERNATIONAL DESTINATION JAPANSINGAPORE

3. Cebu Whether for business or pleasure, Cebu ranks highest among places visited by the digital influencers panel. MOST POPULAR PHILIPPINES TRAVEL DESTINATION

5. Travel for vacation. DIGITALFILIPINO.COM 60%

6. 47.5% traveled overseas. 58% spent P36,818 (average) on travel for the past 6 months. SURVEY CONDUCTED: MAY 1 TO 16, 2016 DIGITALFILIPINO.COM

7. 58% booked Travel agency Tour operator Travel & tour booking portal TRAVEL & TOURISM ACTIVITES

8. Agoda & Booking.com Users highlight convenience, ease of use, and finding the "cheapest" deal. MOST POPULAR TRAVEL BOOKING PLATFORM

9. influences selection of travel agency, tour operator, travel or tour booking portal. Followed by TOUR PACKAGE AT 67%. DIGITALFILIPINO.COM 86% Pricing

10. 57% opt to use a travel agency, tour operator, travel & tour booking portals when planning trip.

11. 43% PAY ONLINE ACCOMMODATION ARRANGEMENTS IS MOST POPULAR SERVICE AVAILED OF FROM TRAVEL AGENCY, TOUR OPERATOR. TRAVEL & TOUR BOOKING PORTAL.

12. TABLET 67% USE MOBILE DEVICE TO BOOK TRIP SMARTPHONELAPTOP

13. 71% connect to the Internet from home. 67% use mobile data go online. JANETTE TORAL - DIGITALFILIPINO.COM DIGITALFILIPINO.COM

14. Digital Influencers 57%are below 40 years old. 52% are female. 76% from Metro Manila. WHO BOOKED ONLINE

15. WWW.ECOMSUMMIT.ASIA E-Commerce Entrepreneurs Summit 2nd edition of this report will be presented. Sign-up today and get involved in the conversation.

Digital Influencers Panel Travel & Tourism Survey Insights

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