Overview of Ateneo de Manila University and DigitalFilipino.com "Certified Blog and Social Media Entrepreneur Program" (http://www.digientrepreneur.com). Online class starts on June 13, 2012.
5. Got
involved
with
blogging
community
with
iBlog
1
onwards.
h5p://www.iblogph.org
6. Despite
this
stability,
overall
engagement
is
on
the
rise.
Social
networking
now
dominates…
Select
Monthly
Online
Ac/vi/es
(%)
2009
2010
2011
VisiJng
Social
Networking
sites
51*
53
82
Search
58
76
80
Instant
messaging
63
68
69
Internet
Portal
54
73
67
VisiJng
public
chat
rooms
54
67
65
Email
63
65
64
Played
games
online
53
45
54
Listen
to
songs
in
music
websites
-‐
-‐
45
Downloaded
or
uploaded
music
files
online
25
37
37
Shared/posted
something
online
that
you
created
15
24
36
AcJviJes
showing
significant
increase
at
95%
confidence
levels
between
2009
and
2011
*
Note.
The
2009
figure
for
social
networking
includes
community
groups
/forums
Base:
Past
month
Internet
users
aged
10+
across
NaJonal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010,
2011
7. Internet
usage
highest
amongst
upscale
under
30s…
Past
Month
Reach
(%)
Total
Age
Gender
SEC
Base:
Past
Month
Internet
Users
aged
10+
across
all
socio-‐economic
classes
in
NaJonal
Urban
Philippines
Source:
Nielsen
media
Index
2009
Q1,
2010
Q1,
2011
Q1
13. 3
Market
Needs
Low-‐cost
but
effecJve
website
Rank
in
search
engines
Tap
social
media
Very
few
service
providers……
14. The
Social
Object,
in
a
nutshell,
is
the
reason
two
people
are
talking
to
each
other,
as
opposed
to
talking
to
somebody
else.
-‐
Hugh
Macleod
Source:
h5p://gapingvoid.com/so/
15. A
successful
Digital
PR
• People
will
search
for
you.
• People
will
write
about
you.
• People
will
share
you.
16. Social
Media
can…
• Increase
sales
• IntegraJon
ma5ers
• Impacts
spend
and
consumpJon
• Change
brand
percepJon
• Brand
exposure
is
low
Source:
Ogilvy
&
Mather
/
ChatThreads
17. The
10%
(fans)
that
influences
the
90%
(mass
market)
• Teenage
Pirates
• Cashless
Innovators
• DisrupJve
Diva
• Discover
the
social
currency
in
a
product
Source:
h5p://mobileyouth.org
18. Can
I
make
money
by
creaJng
an
online
community?
19. Blog
Entrepreneurs
• Content
development
&
site
building
• Traffic
&
conversion
• Amplify,
engage,
&
create
movements
• CreaJve
&
compeJJve