04 Architecting Navigation

Classing up your URLs http://store1.com/product.aspx?id=MB147L&SessionId=2344&RegionCode=en-US&format=rich&cat=3 http://store2.com/mp3_players/Apple_ipod_nano_16_G2_Black/ http://store3.com/mp3-players/Apple-ipod-nano-16-G2-Black/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crawler Sign Posts ,[object Object],W3 standard for HTTP Status Codes ,[object Object],[object Object],[object Object],[object Object]

What is the difference? ,[object Object],[object Object],[object Object],[object Object],What’s the difference?

Canonicalization in action Check your site’s canonical forms using: Yahoo’s Site Explorer Canonical Form # Sites Linking In oreilly.com 25,030 oreilly.com/index.csp 0 www.oreilly.com 1,174,124 www.oreilly.com/index.csp 0

Canonicalization Recommendation ,[object Object],Detailed article on the issue from Matt Cutts www.mysite.com  mysite.com 3) Make all internal links to the correct canonical form 4) Use Google Webmaster Tools to select www vs non-www. 2) Trim your folder-level default filename off the end mysite.com/default.aspx  mysite.com

What they want to be found for skate shoes bmx shoes Google 122 89 Yahoo 18 131 Live Search 13 29

Titles May I please have: http://vans.com

Descriptions http://developer.yahoo.com/yui/

Advanced Topics (There’s more!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ASP.Net ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Asp.Net Custom Error Pages HTTP/1.x 302 Found Location: http://www.globalscholar.com/Error.aspx GET /Error.aspx HTTP/1.1 Host: www.globalscholar.com Detailed article on the issue from Colin Cochrane

ASP.Net 301 Redirects <script> protected void Page_Load(object sender, EventArgs e) { Response.Status = "301 Moved Permanently" ; Response.AddHeader("Location", "http://mysite.com/new-URL"); } </script> Include in any *.aspx file… (you don’t need a code behind file)

Other Redirects ,[object Object],[object Object],[object Object],[object Object]

ASP.Net Canonicalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create in your Global.asax file…. More information and examples: http://search.live.com/results.aspx?q=301+redirect+asp.net

IIS 301 Redirects Click here for a whitepaper

Apache Redirects ,[object Object],[object Object],[object Object],[object Object]

Apache Canonicalization ,[object Object],[object Object],[object Object]

Where to next? http://janeandrobot.com http://ninebyblue.com http://SearchDeveloperDay.com http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com

04 Architecting Navigation

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (16)

Ähnlich wie 04 Architecting Navigation

Ähnlich wie 04 Architecting Navigation (20)

Mehr von Nine By Blue

Mehr von Nine By Blue (7)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

04 Architecting Navigation