1.
Platform Patterns
& Ecosystems
Implications for the Future of Mobile Gaming

2.
Hi,
Offenbach!

3.
Jan Beckers
Serial Entrepreneur
Angel Investor
Mobile Gamer

4.
The Past
Founded:
Job Platform Mobile Ad Network Monetization Platform
50 Employees
80 Employees
120 Employees
...............................................................................................................................
Invested in:
etc.......

5.
The Present
Entrepreneurial Game Distribution Group
70+ employees and growing

6.
The Existence of
Platform Patterns

7.
Platforms are just like Countries

8.
#1 Rules & Regulation
#2 Growth & Decline
#3 Competition
#4 Democratic vs. Dictatorial
#5 You pay tax!

9.
Countries
=
platforms without underlying
technology

10.
“a favorite theory of mine –
to wit, that no occurence is
sole and solitary, but is
merely a repetition of a
thing which has happened
before, and perhaps often.“
- Mark Twain
History repeats itself!

11.
Platforms create
Ecosystems

12.
#1
New platform emerges

13.
#2
New technology standards

14.
#3
New platform policies & rules

15.
#4
New audiences & usage patterns

16.
}
Specia
lized k
nowled
#2 ge nee
d ed
+
#3
+
#4
=
#5
New organizations emerge
-> ecosystem created

17.
6 important
Platform Patterns

18.
#1 Platform Hype-Cycle

19.
rm
do wn of platfo
ational up & ser
Be awar e of the irr r in vestments, u
con sequences fo
expe ctations and .
t, an d competition
a cquisition cos

20.
#2 Focus: from Marketing to Product

21.
r
u ninformed use
New product =
ser
Old produc t = informed u

22.
!
g wins on new platforms rod uct over time.
Marketin to b uild the best p
Use initial success

23.
#3 Wild-Wild-West

24.
200 8 Master Class:

25.
the
s uccessful in
gies can be highly
Aggr essive Strate Pl atform Times
.
Wild-Wild -West of early

26.
#4 Increasing Power of the Owner

27.
re
and always be awa
isin g platforms – s!
Be early on prom wh ich is not your
sin ess in a house
that you do bu

28.
#5 Acceleration

29.
an on
ill he at up faster th
mo bile gaming w
C ompetition in re .
any other platform befo

30.
#6 From Platform-Specificity to
Audience & Genre Focus

31.
Power shift: from
platform to aud
ie nce.

32.
rm
inat e early platfo
-focused pla yers will dom tform-knowled
ge
Platfrom pla
will pass after
days . Dominance
turns into a commodity.

33.
Outloo k

34.
Old

35.
New

36.
Key to future success:
Focus on a specific
audience & genre

37.
Thanks, Offenbach!
jb@hitfox-ventures.com