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Blogging for Business,[object Object],The Least Expensive ,[object Object],EFFECTIVE Marketing Tool ,[object Object],For Your Business Today ,[object Object]
What Is Blogging?,[object Object],“Blogging is freeform publishing without limits. You are free to publish your words in your voice, without editorial overview. You are the writer, editor, photo editor, graphic designer, advertising manager, and publisher. It’s your blog, your publishing empire.” ,[object Object],			-Blogging Tips, LorelleVanFossen,[object Object]
Blog Stats,[object Object],133,000,000 – number of blogs indexed by Technorati since 2002,[object Object],346,000,000 – number of people globally who read blogs (comScore March 2008),[object Object],77% - percentage of active Internet users who read blogs                                   -Source: The Future Buzz,[object Object]
Why Blog?,[object Object],Define YOUR Why,[object Object],“If you don’t know ,[object Object],what you want out ,[object Object],of blogging, you ,[object Object],WON’T get it.”,[object Object],-Blogging Tips, LorelleVanFossen,[object Object]
Why Blog?,[object Object],Become the                        “Expert”,[object Object],Customer                 Relationships ,[object Object],Media Relations ,[object Object],Recruitment ,[object Object],Test Ideas or Concepts ,[object Object],Source: CorporateBlogging.info,[object Object]
Why Blog?,[object Object],Search Engine Optimization (SEO) – Getting the “Google Juice”,[object Object],Especially for Long-Tail SEO,[object Object]
Why Blog?,[object Object],FOR FUN or as ,[object Object],a Hobby,[object Object]
Why Blog?,[object Object],For Profit,[object Object],Paid Sponsors,[object Object],Google Adwords,[object Object],To Promote  a Product or Service,[object Object],Other Reasons?,[object Object]
Where to Blog? ,[object Object],Blogging Platforms,[object Object],WordPress,[object Object],Blogger,[object Object],Typepad,[object Object],ActiveRain & Outside Blogs (real estate, mortgage, video, stagers, marketing professionals, personal coaches, business consultants, SEO consultants, photographers, insurance, property management, and others!),[object Object],Platforms are everywhere!  Merchant Circle, Internet Providers, +,[object Object],Within Your Website,[object Object]
Anatomy of A Blog,[object Object],Blog Post Title – Headline,[object Object],“Tantalizing Titles Are Tantamount!”,[object Object],Side,[object Object],Bar,[object Object],Categories,[object Object],Recent Posts,[object Object],Comments,[object Object],Links,[object Object],Widgets,[object Object],RSS Feeds,[object Object],Subheading – Good for SEO & Organization of Blog,[object Object],Blog Post Content,[object Object],[object Object]
 Show Your PASSION for the Subject
DON’T BE A WALKING BILLBOARD
 Include Links, Graphics, Information
 USE Photos (Be aware of copyrights)
 AVOID Funky Formatting

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Blogging For Business

Hinweis der Redaktion

  1. – Position Yourself & Your Company as the “Thought Leader” in Your FieldBlogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback.It's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases.If you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer.A blog is informal. It's part of a conversation where people (often) can comment, and the blog can provide you with a measure of value. Publish an idea and see if it generates interest. Does anyone link to you? What do they say?
  2. Long Tail SEO-Amazon Example – only have a short list of best sellers (Short Tail), but the majority of Amazon’s sales are made from their “other books” – books on knitting, gardening, computers for dummies (Long Tail), SAME WITH SEARCH TERMS
  3. “They say we poets are seldom famous, ‘Till after death has come to claim us. My last wish is, that when I am gone. Some of my poetry will live on.” KB
  4. Titles – Tantalizing Titles Are Tantamount – You only have 11 seconds to engage readersDoes it stimulate or Intrigue?Key Search Terms, Give Story, the Essence of Your Message,
  5. How You Measure Depends on Your “WHY”
  6. Increase your social media followers – Tweet blog posts, retweet