Making time for big bets in a growth team
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Scaling can become an obsession in early stage startups, where moving fast doesn't always go hand in hand with making time to invest in big bets. In this talk, Marco and Miriam will cover how their growth team at Facebook uses a design process and strategy to create a healthy balance between growing business while taking on riskier ideas. You will understand how growth teams within Facebook operate; dig into their process for exploring risky ideas and surfacing insights from a multi-disciplinary team. Finally, you'll explore some of the key considerations for balancing roadmap work with riskier ideas.
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Making time for big bets in a growth team
- 1. Miriam Thomas and Marco Sousa Making Time for Big Bets in a Growth Team
- 4. Risky projects don't have to tank your metrics.
- 6. Classic Facebook on web Classic Workplace on web
- 7. NEW Facebook on web NEW Workplace on web
- 8. 2011 Work Groups inside Facebook 2015 Facebook at Work Beta (fork of Facebook) 2016 Workplace (Launch) 2019 Workplace Redesign How Did We Get Here?
- 19. We needed a big bet
- 20. Come up with ideas
- 21. Estimate reach vs impact
- 32. IdentiïŹed Bundles Making Company Announcements Broadcast communication from a leader in an organization across the whole team. 1 Managing Projects and Tasks Helping a team track a project. 2 Team Collaboration Helping a team share ideas and connect with each other. 3
- 35. Now Goal Getting There Faster Later Iterative Process BIG BET BIG BET This Year
- 36. Now Goal Getting There Faster Later Iterative Process BIG BET BIG BET This Year
- 38. Make a Big List of Small Ideas
- 40. Build Together as a Team
- 41. Do Demos and Celebrate
- 42. Run Experiments and Measure
- 44. Small Experiments Day Make a Big List of Small Ideas Designers Prep Ideas Build Together as a Team Do Demos and Celebrate Run Experiments and Measure Review Results Together
- 45. Activity Write down one small thing that could improve the experience for people. Criteria: Buildable in a couple of hours.
- 46. Share with a neighbor 2 minutes total
- 48. What do you want to do here?
- 49. 50% picked a video and were successful
- 50. The control group was also successful with no video.
- 51. People who want help and people who want to be left alone.
- 52. đ„ș
- 53. đ„łâđ„ș
- 54. It's more important to learn from an experiment than to ship it.
- 55. Give people a choice.
- 58. Enable progress even if the big ideas fail.
- 59. Questions Before a Big Bet High Risk and High Reward?Willing to hold ideas loosely?Is there a design ally?
- 60. Questions During a Big Bet Right Priorities? Need a small experiments day? Culture that rewards learning? Are we building a better experience?
- 61. Take on a Risky Project Find the Big Issues Fix the Baseline Before Optimizing Make Time for Big Ideas
- 62. Make big shifts in your product strategy supported by small wins along the way.