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Social Selling Training

      Social Lead Generation

      Social Recruiting

“Sell more, Sell SOCIAL”
Challenge #1 – RIGHT NOW
“I need more leads now”
                  Buyers are tough to connect with:

                  Their telephones ring to voicemail.

                  Emails have less impact, and are
                  frequently ignored.

                  Marketing leads are great, but not
                  enough.
Challenge #2 – TOMORROW
“My reps need a process that wakes up buyers,
how can they be leaders?”

                  Your buyers are happy with Status
                  Quo – they don’t think they have a
                  problem.

                  “Smiling & Dialing” does little to
                  change a buyer behaviour.

                  According to SiriusDecisions – 70%
                  of the buying process is done online
                  with Social Research.
How will this affect your business?

                    Reduce % of Reps Making Quota
                    According to CSO Insights - 40% of sales
                    reps will not make quota in 2012.

                    Risk Turnover
                    Sales reps will get discouraged an leave

                    Increase Pressure from Competitors
                    It’s an inevitability, Social Selling is here.
                    Competitors are building lasting brand
                    awareness with social presence.
WHAT IF – you could increase your sales reps
productivity?

                    Instantly identify, monitor & connect with
                    hot buyers.

                    Develop STICKY relationships with 1,000’s
                    of buyers using thought-provoking content.

                    Increase your buyer network & “sphere of
                    influence” by 10X


                    SOCIAL SELLING DOES THIS
Social Lead Generation
         Your Sales Reps




       Generate Leads


                        Explode Network

                                          Thought-Leaders
Social Lead Generation Program
Sales for Life – Getting you prepared in 2 weeks

Upfront Development
• Needs Analysis
• Buyer Persona & Synopsis
• Optimize your Social Profiles
• Implement Content Curation Machine
• Step up Monitoring Feeds
• Develop Messaging Workflow
• Craft Client Success Stories
• Develop Original Content
Day 1: Needs Analysis & Marketing Matrix


Ask the right questions

Gather your top client success stories
Day 2-4: Buyer Persona & Synopsis
Day 5: Optimize Social Profiles

                        Join 50 Groups
Day 6: Curate Valuable Articles
Day 7: Monitor for Opportunities
Day 8: Message Workflow



                                       2x Industry Problem Articles
                                               +
                                       1x Original Article from us
Tell Client Success




                       RE: Follow-Up         Drive Call-to-Action
Day 9: Craft Client Success Stories
Day 10: Present Original Content
Gather Market Issues




      Content is King – develop best assets to attract buyers

Blog Articles   How-to-Guides         Video          Webinars
Hitting the market
1. Tell Client Success Stories




2. Connect with your clients “Sphere of Influence”


                                 100+ New Messages Each Week


3. Grow your target market
Campaign: Drive buyers to events
      Tradeshows                      Webinars




Message 1:    Peak interest         Buyer Contact Collection
Message 2:    Drive attendence
Event:        Twitter connections
Post Event:   Drive next steps
Report: Growth & ROI

Network Growth




Marketing Qualified Leads




Sales Qualified Leads
What is the VALUE?

Engage 1,000’s of C-Level buyers with valuable content

OWN database of 1,000’s of buyers – endless prospecting

Best-of-Breed sales reps – lead the market

Brand Awareness goes viral (lasting SEO powerhouse)

Book meetings! Open more doors, more often!
Pricing

Setting up your Account                                Monthly Services
•   Needs Analysis                                     •   100+ Messages per week
•   Buyer Persona & Synopsis                           •   Connecting with 1,000’s of buyers
•   Optimize your Social Profiles                      •   Driving buyers to events and/or call-
•   Implement Content Curation Machine                     to-action
•   Step up Monitoring Feeds
•   Develop Messaging Workflow
                                                       $4,000/month
•   Craft Client Success Stories                       3 months, then month-to-month
•   Develop Original Content
                                                       Additional Profiles

$4,000                                                 $2,000/month

LinkedIn Executive Account is required at $100/month
Social Success




 12 Meetings Booked in 24 Hours

 85 Follow-up calls to prospects wanting to talk further

 1 Multi-Million Dollar Proposal

http://bit.ly/SCaa4u Story Here
Social Success




 17 Inside Sales Reps, all 100% hitting targets using Social Selling

 31 Meetings Booked in first 60 Days

 Booking Meetings with >1 Billion companies, C-Level Executives




http://bit.ly/RYSa3s Story Here
What leaders are using Social Lead Generation




             For Testimonials, click here  http://linkd.in/Rxl5OH
www.salesforlife.com
Email: jamie@salesforlife.com
Phone: 905.502.5512 x4009
Linkedin: ca.linkedin.com/in/jamestshanks
Twitter: james_t_shanks

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Social Lead Generation

  • 1. Social Selling Training Social Lead Generation Social Recruiting “Sell more, Sell SOCIAL”
  • 2. Challenge #1 – RIGHT NOW “I need more leads now” Buyers are tough to connect with: Their telephones ring to voicemail. Emails have less impact, and are frequently ignored. Marketing leads are great, but not enough.
  • 3. Challenge #2 – TOMORROW “My reps need a process that wakes up buyers, how can they be leaders?” Your buyers are happy with Status Quo – they don’t think they have a problem. “Smiling & Dialing” does little to change a buyer behaviour. According to SiriusDecisions – 70% of the buying process is done online with Social Research.
  • 4. How will this affect your business? Reduce % of Reps Making Quota According to CSO Insights - 40% of sales reps will not make quota in 2012. Risk Turnover Sales reps will get discouraged an leave Increase Pressure from Competitors It’s an inevitability, Social Selling is here. Competitors are building lasting brand awareness with social presence.
  • 5. WHAT IF – you could increase your sales reps productivity? Instantly identify, monitor & connect with hot buyers. Develop STICKY relationships with 1,000’s of buyers using thought-provoking content. Increase your buyer network & “sphere of influence” by 10X SOCIAL SELLING DOES THIS
  • 6. Social Lead Generation Your Sales Reps Generate Leads Explode Network Thought-Leaders
  • 7. Social Lead Generation Program Sales for Life – Getting you prepared in 2 weeks Upfront Development • Needs Analysis • Buyer Persona & Synopsis • Optimize your Social Profiles • Implement Content Curation Machine • Step up Monitoring Feeds • Develop Messaging Workflow • Craft Client Success Stories • Develop Original Content
  • 8. Day 1: Needs Analysis & Marketing Matrix Ask the right questions Gather your top client success stories
  • 9. Day 2-4: Buyer Persona & Synopsis
  • 10. Day 5: Optimize Social Profiles Join 50 Groups
  • 11. Day 6: Curate Valuable Articles
  • 12. Day 7: Monitor for Opportunities
  • 13. Day 8: Message Workflow 2x Industry Problem Articles + 1x Original Article from us Tell Client Success RE: Follow-Up Drive Call-to-Action
  • 14. Day 9: Craft Client Success Stories
  • 15. Day 10: Present Original Content Gather Market Issues Content is King – develop best assets to attract buyers Blog Articles How-to-Guides Video Webinars
  • 16. Hitting the market 1. Tell Client Success Stories 2. Connect with your clients “Sphere of Influence” 100+ New Messages Each Week 3. Grow your target market
  • 17. Campaign: Drive buyers to events Tradeshows Webinars Message 1: Peak interest Buyer Contact Collection Message 2: Drive attendence Event: Twitter connections Post Event: Drive next steps
  • 18. Report: Growth & ROI Network Growth Marketing Qualified Leads Sales Qualified Leads
  • 19. What is the VALUE? Engage 1,000’s of C-Level buyers with valuable content OWN database of 1,000’s of buyers – endless prospecting Best-of-Breed sales reps – lead the market Brand Awareness goes viral (lasting SEO powerhouse) Book meetings! Open more doors, more often!
  • 20. Pricing Setting up your Account Monthly Services • Needs Analysis • 100+ Messages per week • Buyer Persona & Synopsis • Connecting with 1,000’s of buyers • Optimize your Social Profiles • Driving buyers to events and/or call- • Implement Content Curation Machine to-action • Step up Monitoring Feeds • Develop Messaging Workflow $4,000/month • Craft Client Success Stories 3 months, then month-to-month • Develop Original Content Additional Profiles $4,000 $2,000/month LinkedIn Executive Account is required at $100/month
  • 21. Social Success 12 Meetings Booked in 24 Hours 85 Follow-up calls to prospects wanting to talk further 1 Multi-Million Dollar Proposal http://bit.ly/SCaa4u Story Here
  • 22. Social Success 17 Inside Sales Reps, all 100% hitting targets using Social Selling 31 Meetings Booked in first 60 Days Booking Meetings with >1 Billion companies, C-Level Executives http://bit.ly/RYSa3s Story Here
  • 23. What leaders are using Social Lead Generation For Testimonials, click here  http://linkd.in/Rxl5OH
  • 24. www.salesforlife.com Email: jamie@salesforlife.com Phone: 905.502.5512 x4009 Linkedin: ca.linkedin.com/in/jamestshanks Twitter: james_t_shanks