This document outlines seven steps to building a brand that matters: 1) Decide if you want to build a sustainable long-term brand; 2) Figure out your core values and culture; 3) Commit to your culture as it is your brand; 4) Establish a meaningful vision; 5) Build relationships rather than just networking; 6) Carefully build your team; 7) Think long-term rather than for quick profits. It uses the shoe and clothing company Zappos as a case study, highlighting how they achieved high customer satisfaction through excellent service, culture, and vision.
16. Step #1
• Decide if you’re trying to build a long term
sustainable brand
• Requires more patience with revenues &
profits in order to lay the foundation
• Decide sooner rather than later
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DECIDE
18. VALUES & CULTURE
• PERSONAL/COMPANY’S core
values
• Start EARLY…
• It doesn’t MATTER what the
values are.
• The most important thing
is ALIGNMENT
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19. 1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-
Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With
Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
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31. Step #7
THINK LONG TERM
Repeat customers
Customer service
There is no “get rich quick” formula
“Overnight” successes are years in the making
(both personally and in business)
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32. WHAT CULTURE CAN DO FOR A COMPANY
NOV ‘09 AMAZON ACQUIRES ZAPPOS
$1.2 BILLION SHARE VALUE AT THE TIME OF CLOSING
34. Thank you for allowing me to be
here!
Email me! Jamie@zappos.com
• Questions or Comments
• A copy of this presentation
• Tour of our office
– https://www.zapposinsights.com/tours