The World Economic Forum (WEF) ranked the Czech Republic 22nd in terms of tourism competitiveness in its travel and tourism competitiveness Index for Europe in 2011.This report provides an extensive analysis related to tourism demands and flows in the Czech Republic.

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The World Economic Forum (WEF) ranked the Czech Republic 22nd in terms of tourism competitiveness
in its travel and tourism competitiveness Index for Europe in 2011. However the nation was ranked first in
terms of the presence of large car rental companies, 10th in terms of the quality of its transportation
networks, 16th in terms of the volume of world heritage sites and 17th in terms of the quality of its air
transport infrastructure.
Domestic tourist flow on the rise
The total number of domestic trips by Czech residents increased from 20.4 million in 2008 to 30.0 million
in 2012, recording a CAGR of 10.09% during the review period. Leisure was the leading motivation for
Czech domestic tourists, accounting for 20.6 million trips, equivalent to a 68.7% share of total domestic
trips taken in 2012. Business accounted for 2.0 million trips, equivalent to a share of 6.6%. The number of
other personal domestic trips − which includes study, sport and medical trips and pilgrimages − recorded
a CAGR of 12.36% during the review period. Moreover, the number of domestic overnight stays by Czech
residents stood at 109.1 million in 2012, an increase of 10.4% over 2011.
The majority of tourists visiting the Czech Republic stay in hotels and motels, while the remainder stay in
unpaid accommodation, such as the houses of friends and relatives. The country’s capital, Prague,
remained the most popular destination for both domestic and foreign tourists in 2012, while other regions
in the country are relatively unexplored.
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Czech Republic’s total tourism output declined
The country recorded a 1.6% increase in its direct tourism output in 2012, following a decline during the
previous three years. Overall, the nation’s total tourism output declined at a CAGR of -3.41% during the
review period. Economic recovery in key source regions such as Europe and North America was the
primary reason for growth in 2012.
Inbound tourist expenditure impacted by global economic conditions
The Czech Republic recorded a total of 9.2 million inbound tourism trips in 2012, an annual growth of
5.0%. Germany was the primary source country, accounting for 1.9 million inbound trips, followed by
Russia with 834,225 trips. In 2012, leisure trips accounted for 83.7% of international arrivals, with a total
of 7.7 million tourists. Total inbound tourism expenditure recorded a CAGR of -4.86% during the review
period, to reach CZK111.9 billion (US$5.7 billion) in 2012. This decline was primarily attributable to a
decrease in inbound tourist traffic from key source nations due to the global financial crisis.
Recovery of outbound tourist expenditure
Outbound tourist expenditure increased by 3.5% in 2011 and 1.4% in 2012, as a result of a period of
global economic recovery. On average, an outbound tourist take trips lasting around seven days, with
leisure being the most common purpose for travel, followed by visiting friends and relatives, and

2. business.
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Table of Content
1 Executive Summary
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.3 Methodology
3 Market Overview
3.1 Macroeconomic Background
3.2 Economic Impact
3.3 Trends and Issues
3.3.1 Key trends
3.3.2 Barriers to tourism
3.3.3 Tourist attractions
3.4 Tourism SWOT
3.4.1 Strengths
3.4.2 Weaknesses
3.4.3 Opportunities
3.4.4 Threats
4 Tourism Economics in Czech Republic
4.1 Economics Analysis
4.1.1 Value of tourism
4.1.2 Tourism balance of payments
4.1.3 Growth drivers
4.2 Tourism Output
4.2.1 Tourism output - analysis
4.2.2 Tourism output data
4.3 Tourism Output per Employee
4.4 Tourism Employment
4.4.1 Tourism employment ? analysis
4.4.2 Tourism employment data
4.5 Tourism Employee Compensation
4.5.1 Tourism compensation - analysis
5 Domestic Tourism
5.1 Key Trends and Issues
5.1.1 Key trends
5.1.2 Barriers to tourism
5.1.3 Tourist attractions
5.2 Domestic Tourism Flows
5.2.1 Number of Trips and Overnight Stays
5.3 Domestic Tourism Expenditure
5.3.1 Total domestic tourist expenditure
5.3.2 Average expenditure per domestic tourist by category
5.4 Domestic Tourism Forecast
6 Tourism Flows - Inbound Tourism
6.1 Key Trends and Issues
6.1.1 Key trends
6.1.2 Barriers to inbound tourism

3. 6.1.3 Tourist attractions
6.2 Inbound Tourism Flows
6.3 Inbound tourism Expenditure
6.3.1 Average international tourist expenditure by category
6.4 Inbound Tourism Forecast
7 Tourism Flows - Outbound Tourism
7.1 Key Trends and Issues
7.1.1 Key trends
7.1.2 Barriers to tourism
7.1.3 Tourist attractions
7.2 Outbound Tourism Flows
7.2.1 Average overseas expenditure per resident by category
7.3 Outbound Tourism Forecast
8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourist Board Description
8.3 Target Market
9 Airport Profiles
9.1 Czech Airports
9.1.1 Overview
9.1.2 Operator profile
9.1.3 Routes
10 Airlines
10.1 Key Trends and Issues
10.1.1 Key trends
10.1.2 Market size and forecast
10.1.3 Growth drivers
10.2 Key Performance Indicators
10.2.1 Seats available
10.2.2 Seats sold by carrier type - business travel
10.2.3 Seats sold by carrier type - leisure travel
10.2.4 Load factor by carrier type
10.2.5 Passenger kilometers available by carrier type
10.2.6 Revenue-generating passenger kilometers by carrier type
10.2.7 Revenue per passenger by carrier type
10.2.8 Total revenue by carrier type
10.3 Competitive Landscape
10.3.1 Leading competitors
10.3.2 Key routes
10.3.3 Competitive strategy
10.4 Company Profile: Czech Airlines j.s.c
10.4.1 Czech Airlines j.s.c - company overview
10.4.2 Czech Airlines j.s.c - main services
10.4.3 Czech Airlines j.s.c - key competitors
10.4.4 Czech Airlines j.s.c - key employees
10.5 Company Profile: Low-cost Flights of Travel Service A.S.
10.5.1 Low-Cost Flights of Travel Service A.S. - company overview
10.5.2 Low-Cost Flights of Travel Service A.S. - main services and brand
10.5.3 Low-Cost Flights of Travel Service A.S. - key competitors
10.5.4 Low-Cost Flights of Travel Service A.S. - key employees
10.6 Company Profile: Silver Air
10.6.1 Silver Air - company overview

4. 10.6.2 Silver Air - main services
10.6.3 Silver Air - key competitors
10.6.4 Silver Air - key employees
11 Car Rental
11.1 Key Trends and Issues
11.1.1 Market size and forecast
11.1.2 Key locations
11.1.3 Growth drivers
11.2 Key Performance Indicators
11.2.1 Market value by customer type and rental location
11.2.2 Fleet size
11.2.3 Rental occasions
11.2.4 Rental days
11.2.5 Average rental length
11.2.6 Utilization rate
11.2.7 Average revenue per day
11.3 Competitive Landscape
11.3.1 Leading companies
11.3.2 Brand presence in key locations
11.3.3 Competitive strategy
11.4 Company Profile: Hertz Autopujcovna s.r.o.
11.4.1 Hertz Autopujcovna s.r.o. - company overview
11.4.2 Hertz Autopujcovna s.r.o. - main services
11.4.3 Hertz Autopujcovna s.r.o. - key competitors
11.4.4 Hertz Autopujcovna s.r.o. - key employees
11.5 Company Profile: Europcar Czech Republic
11.5.1 Europcar Czech Republic - company overview
11.5.2 Europcar Czech Republic - main services
11.5.3 Europcar Czech Republic - key competitors
11.5.4 Europcar Czech Republic - key employees
11.6 Company Profile: A Rent Car Spol. S.r.o
11.6.1 A Rent Car Spol. S.r.o - company overview
11.6.2 A Rent Car Spol. S.r.o - main services
11.6.3 A Rent Car Spol. S.r.o - key competitors
11.6.4 A Rent Car Spol. S.r.o - key employees
11.7 Company Profile: Car rental Czechocar a.s.
11.7.1 Car rental Czechocar a.s. - company overview
11.7.2 Car rental Czechocar a.s. - main services
11.7.3 Car rental Czechocar a.s. - key competitors
11.7.4 Car rental Czechocar a.s. - key employees
11.8 Company Profile: Sixt Rent a Car Czech Republic
11.8.1 Sixt Rent a Car Czech Republic - company overview
11.8.2 Sixt Rent a Car Czech Republic - main services
11.8.3 Sixt Rent a Car Czech Republic - key competitors
11.8.4 Sixt Rent a Car Czech Republic - key employees
12 Hotels
12.1 Key Trends and Issues
12.1.1 Key trends
12.1.2 Market size and forecast
12.1.3 Key locations
12.1.4 Growth drivers
12.2 Key Performance Indicators

5. 12.2.1 Establishments by hotel category
12.2.2 Available rooms by hotel category
12.2.3 Room occupancy rate by hotel category
12.2.4 Room nights available by hotel category
12.2.5 Room nights occupied by hotel category
12.2.6 Average revenue per available room by hotel category
12.2.7 Revenue per occupied room by hotel category
12.2.8 Total revenue per available room by hotel category
12.2.9 Total revenue by hotel category and customer type
12.2.10 Guests by hotel category and customer type
12.3 Competitive Landscape
12.3.1 Leading companies
12.3.2 Brand presence in key locations
12.3.3 Competitive strategy
12.4 Company Profile: Orea Hotels s.r.o.
12.4.1 Orea Hotels s.r.o. - company overview
12.4.2 Orea Hotels s.r.o. - main services and brands
12.4.3 Orea Hotels s.r.o. - key competitors
12.4.4 Orea Hotels s.r.o. - key employees
12.5 Company Profile: Bohemian Hostels
12.5.1 Bohemian Hostels - company overview
12.5.2 Bohemian Hostels - main services
12.5.3 Bohemian Hostels - key competitors
12.5.4 Bohemian Hostels - key employees
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