1. 2011 A Disciplined Approach to Media that Grows Businesses Ionic Media Group LLC

2. Award-Winning Experience 1 Grand Effie (2008) and 6 Effies for media work on various clients Mediaweek award for Best Media Plan of the Year 2005 ARFDavid Ogilvy Research Foundation Award 2009 OMMA Award for Integrated Online Campaign for Bausch & Lomb Top 50 Ad Age Advertiser 2005 for iRobot Launch Campaign Hot 100 #7 in 2005 Fastest Growing Companies in America Entrepreneur Magazine Inc. 500 Winner 2007 (642% Growth) Inc. Magazine

4. Media planning and placement

5. Optimization management

6. Data modeling / analytics / reporting

7. Account management

9. TV: Network, cable, satellite, local, syndication

10. Radio: Network, local

11. Display: Banners, rich media, video

12. Email Marketing

14. SEO: Natural search optimization

15. Print: Magazine, direct mail, FSIs

16. Landing Pages: Multivariate testing

17. Social media: Blogging, mobile social networks, press releases

19. Holistic analysis of your marketplace challenges and opportunities

20. Media placements that have the greatest impact

22. Specialize in working with companies experiencing rapid growth or needing quick turnaround

23. Deliver results faster with metrics-disciplined planning

25. Who are the customers

26. Where are they

27. What are the best ways to reach them

28. How can we motivate them

29. Portfolio approach mitigates risk

30. Media agnostic position ensures optimal outcome

31. Customer-centric account management delivers efficiency

32. Cross functional team(s)

33. Dedicated account manager

35. Build account with best practice structure

36. 50,000-500,000+ keywords

37. Actively manage campaign

38. Optimize ruthlessly

40. Develop targeted plan along with strong backend program to complete the sale and drive ongoing revenue

41. Leverage sophisticated attribution modeling

43. Develop segmentation analysis

44. Work with client to set media objectives

45. Establish KPIs

46. Identify media mix and selection criteria

47. Create a media feedback loop to allow for mid-course adjustments

49. Define objectives and KPIs

50. Test into buys

51. Specify targeting on a geo, demo or behavioral basis

52. Measure cross-channel lift / assists

53. Conduct re-targeting campaigns to convince visitors who did not purchase

55. Review existing site/landing pages

56. Improve usability and convertability

57. Conduct multivariate, split or flat tests

59. Site-level optimization and configuration

60. Development of new content

61. Site authentication

62. Optimization of 404 error pages

63. Link building

64. Forum posting and Blog posting

65. Directory submissions

66. Social network optimization / mgmt

68. Strategic planning for e-mail campaigns

69. Refined messaging, scheduling and integrated testing

70. Measurement of overall performance, and cross-channel assists

72. Leverage Influencer Marketing if bloggers and forum posters have an influence on brand opinion and purchase

73. Write a blog to drive organic ranking and draw return traffic

75. Need to monitor online reputation carefully

76. Quick response on blogs and forums is crucial

77. Removing negative organic search listings is much more difficult

79. Cable networks and broadcast programming that have a successful track record for different DR product categories

80. Rule of thumb

81. National/ Local Broadcast: half-hour programs 1 spot, hour programs 2 spots

83. Best dayparts for DR are usually Daytime, Weekends, Overnights

85. Hybrid DR Strategy: Frontload spots to jumpstart results

87. Performance Components The coordination between the front end media with the back end lead management provides higher conversion ratios through tighter integration between media and lead nurturing

88. Consumer Lead Nurturing Process Our lead management service provides a holistic approach that integrates the marketing efforts with sales conversions. We manage all the essential components necessary to nurture leads from acquisition to conversion: Demand Generation: From initial contact through all touch points Lead Management: Validating, scoring and lead routing Measurement: Define and analyze customer value success metrics Contact: Coordinate the frequency, interval and content of communications

89. Benefits of DMF’s Consumer Lead Nurturing Service Our CLN service is a closed-loop process that manages strategies to drive both customer lead acquisition and conversions, to optimize consumer value. Our approach coordinates the consumer marketing process with the client’s corporate branding and marketing strategies. We employ a highly robust database management system that enables greater, quantifiable marketing results. Our process is based on a flexible system that optimizes consumer acquisition, nurturing and communications strategy Our service is a unified system designed to give marketers a platform to manage their strategy, analytics and measurement. Benefits

90. Contact James Burns Email Marketing & Affiliate Manager 818-849-3726 jburns@digitalmindfactory.com A Division of Ionic Media Group, LLC 16501 Ventura Boulevard, Suite 500. Encino, CA 91436