Presented by: James Martell Conference: Canada Marketing Summit - 2014 Contact Information: W: www.jambMEDIA.com E: helpdesk@jambmedia.com P: (604) 542-0747 FREE Audio Report - Podcasting During the presentation James Martell shared two complimentary resources. You are welcome to download them both below: 1.) FREE Audio Report - "Podcasting for Qualified Leads, Increased Sales and Profits!” Download: http://jambmedia.com/podcasting/ 2.) FREE Ebook - "The Local Customer Connection - Discover 10 POWERFUL Ways to Get More Local Prospects, Customers and Sales!" Download: http://smartlocal360.com/local-customer-connection/ ============================ Presentation Topic “How to Dominate Your Market by Creating an Amazingly Strong Business or Personal Web Brand with Your Own Professionally Produced Business Podcast!” Your Friendly, Knowledgeable Voice Lets You Quickly Establish Confidence with Consumers and Position Yourself as the Trusted Expert (with the Added Benefits of Increased Site Rankings and a Strong Mobile and Social Media Presence) 1.) How to build a loyal audience who are eager to hear what you have to say and predisposed to buy what you have to offer 2.) How to develop a solid mobile presence to take advantage of the explosive growth of smartphones, tablets to make sure you are easily found by consumers 3.) How to satisfy Google’s insatiable appetite for fresh, interesting and relevant content and dominate the search results for thousands of keyword phrases that matter to you most 4.) How to create content that is eagerly shared by loyal followers within social media 5.) How to create content that has a long shelf life that continues to produce leads and sales for you long after it is published 6.) How to get ahead of the curve and outmaneuver your competitors with content 7.) How to consistently create content on a weekly basis for Google, Facebook, Twitter, Linkedin, Youtube and your website and newsletter, to keep everything current and up to date for your audience

1. Dominate your market
with your own business podcast
Podcasting 101
James Martell,
VP Product Development, jambMEDIA

2. Desired outcome
...you will learn how to utilize podcasting to generate, leads, sales and profits, dramatically expand
your online footprint, better engage existing customers, and have fresh, up-to-date content for your
website, social networks and newsletter and do it all in under 60-minutes a week, and for less than
the cost of a weekly newspaper ad.
At the completion of this session…

3. The BIG Shift
Traditional media in decline

4. The BIG Shift
Traditional media in decline

5. The BIG Shift
7 Social Media Stats of 2013
1. Google+ Is On the Rise
2. Social Media Use Increasing for Older Demographic
3. Pinterest and Tumblr Fastest Growing Social Networks
4. 78 % of US Facebook Users are Mobile
5. Despite Privacy Concerns, We Still Share on Facebook
6. 27 % of Time Spent Online is Social
7. 40 Million Photos are Posted in Instagram A Day

6. ―How to Dominate Your Market by Creating an Amazingly Strong
Business or Personal Web Brand with Your Own Professionally
Produced Business Podcast!‖
Your Friendly, Knowledgeable Voice Lets You Quickly Establish Confidence with Consumers
and Position Yourself as the Trusted Expert (with the Added Benefits of Increased Site
Rankings and a Strong Mobile and Social Media Presence)

7. Your Friendly,
Knowledgeable Voice
Lets You Quickly Establish
Confidence with Consumers and Position
Yourself as the Trusted
Expert (with the Added Benefits
of Increased Site Rankings and
a Strong Mobile and
Social Media
Presence)
“How to Dominate Your Market by Creating an Amazingly Strong Web Brand with Your
Own Professionally Produced Business Podcast!”
How to build a loyal audience who are eager to
hear what you have to say and predisposed to
buy what you have to offer
How to develop a solid mobile presence to take
advantage of the explosive growth of
smartphones, tablets to make sure you are easily
found by consumers
How to satisfy Google‘s insatiable appetite for fresh,
interesting and relevant content and dominate the
search results for thousands of keyword phrases that
matter to you most
How to create content that is eagerly shared by loyal
followers within social media
How to create content that has a long shelf life that
continues to produce leads and sales for you long after
it is published
How to get ahead of the curve and outmaneuver your
competitors with content
How to consistently create content on a weekly basis for
Google, Facebook, Twitter, Linkedin, Youtube and your
website and newsletter, to keep everything current and up to
date for your audience

8. Content is King!
It‘s much more than a cliché

9. Content is Everything!

10. Content Problem
Podcasting offers a viable solution

11. Content Problem
1. No content
2. Minimal content
3. Out of date content

12. James Martell
Launched Dec 2003
25,000 downloads a month
Founder of The School of
Internet Marketing
Affiliate Buzz (podcast)

13. Podcasting 101
It‘s easy if you get organized

14. What is a podcast?
― A digital audio file, usually part of a themed series,
that can be downloaded from a website to a media player or
computer‖
Dictionary.com

15. Podcasting in
the news

16. Whirlpool podcast attracts target audience
“A podcast helps you connect with people
on a more emotional level,” says Dan Cook,
Whirlpool’s director of interactive marketing.
“It’s not a press release about a new
dishwasher.”
The American Family podcast covers a wide
range of topics of interest to families—in
other words, the target audience for
Whirlpool products. However, like most
successful corporate podcasts, Whirlpool
never discusses its products within the
show, limiting mention of the company to the
beginning and end of each transmission.

17. Who is listening to podcasts?
• This new 2014 national survey from Edison Research and Triton Digital found that the weekly audience for
all forms of online radio is now 36% of all Americans, or 94 million nationally.
• The study, released today, is the 22nd in a series of studies dating back
to 1998. Among the many other findings:
• More than six in ten (61%) now own a smartphone; that number increases
to approximately eight in ten age 18-34.
• Internet-only audio services continue to grow —
now consumed by 31% monthly.
• Podcasting is on the rise, as weekly audio podcast consumption grew
25% year-over-year, from 12% in 2013 to 15% in 2014.
• In-car usage of online radio and other forms of digital audio continues to
grow. In 2014, 26% of mobile phone users have connected devices to a
vehicle, either physically or via Bluetooth, up from 21% in 2013.
Source: Edison Research/ eMarketer - 2014

18. Who is listening to podcasts?
―The continued penetration of smartphones in America is
changing behavior significantly,‖
Noted Tom Webster, Vice President of Strategy and Marketing, Edison Research. ―We are now
seeing activities that were dominated by desktop usage in 2013, flip dramatically to become
mobile behaviors. For millions of Americans, the smartphone has become ‗the first screen.‘‖
Source: Edison Research/ eMarketer - 2014

19. Who is listening to podcasts?
• 67% of podcast listeners don't mind sponsorship messages and occasionally
find them useful, compared to only 6% positive
sentiment expressed for the advertising approaches of television
or commercial radio
• Nearly 80% of podcast consumers (responding to the survey),
agreed that ―when price and quality is equal,‖ they ―prefer to
buy products from companies that advertise on or sponsor‖
the podcasts they regularly enjoy
• 90% of these respondents indicated that they had taken some kind of
action as a result of podcast advertising or sponsorship, and over 40%
reported purchasing behaviors, which indicates that they are receptive to
the right message, in the right context
• The podcast audience has migrated from being predominantly
―early adopters‖ to more closely resembling mainstream media
consumers.
Source: Edison Research/ eMarketer - 2013

20. How are episodes delivered?
On demand By email Subscription APP Podcatcher

21. How do people listen to podcasts?
Desktop computers
Laptop
Tablets
Smartphones
Wifi radio

22. How do people listen to podcasts?
"According to Lavrinc, Apple already has
deals with automakers from Ferrari to Honda.
Other automakers include Hyundai, Mercedes-
Benz, and Volvo. Apple says, 13 more
automakers have future agreements to employ
CarPlay, including BMW, Chevrolet,
Jaguar/Land Rover, Nissan, Subaru, and
Toyota."

23. ―Advertising‖ vs ―Podcasting‖?
Finite lifespan
Does not rank in the search engines
Is not shared
Ends when you stop paying
Podcast has longevity - 2-3 years
Shows up in search results
Easily shared
Content is an investment

24. How big is podcasting?

25. The Google BIG 5
Podcasting comes to the rescue

26. The Google BIG 5
Podcasting comes to the rescue
1. Content Quality
Authentic, professionally written
and highly relevant to your audience,
2. Content Frequency
Consistent updates, freshness
3. Content Variety
Articles, podcasts, video, presentations,
press release
4. Content Distribution
Social media sites, authoritative directories,
blogs
5. Content Popularity
Social shares - likes, tweets, pluses,
comments, reviews

27. Your Options
It is time to make a decision

28. Your Options
Do Nothing Do It Yourself Outsource

29. Case Study
Making sense of a little chaos

30. Who is Smarter Chaos?

31. 10 Challenges
1. Website content
2. Weekly newsletter
3. Promote clients
4. Expanding online footprint
5. Increase audience
6. Differentiate themselves from competitors
7. Industry leader
8. Time

32. Challenge #1 - Consistent content for the website

33. Challenge #2 - Publishing of weekly newsletter

34. Challenge #3 - A Leadership role in the industry

35. Challenge #4 - A method to showcase clients

36. Challenge #5 - Expand their online footprint

37. Challenge #6 - A strategy to increase their audience

38. Challenge #7 - Differentiate themselves

39. Challenge #8 - Time

40. Creative ways to use podcasting
A look at goals & objectives

41. Ickert Dental Implant Centre
• Small business professional
• Referrals from dentists
• Thought leader in his market

42. CIBC Wood Gundy
• Independent professional
• One of the top financial planners
in Vancouver
• Wants to maintain the position

43. Martin Brothers Funeral Services
• Brand new to the market
• Looking to establish themselves
• Number #1 in another market
• Chose podcasting as the fastest
strategy to penetrate the market

44. Podcasting 101
60 minutes

45. The Local Customer Connection
42 pages

46. FREE Audio Report
―How to Dominate Your
Marketplace with Your Own
Professionally Produced
Turnkey Business Podcast‖
Download:
http://jambmedia.com/podcasting/

47. The Local Customer Connection
―To Help You Get More Local
Prospects, Customers and Sales
In 2014, We're Giving Away 'The
Local Customer Connection'
Ebook For Free‖
Download:
http://smartlocal360.com/local-customer-connection/

48. How to build an audience
Ideas to promote your podcast

49. How to build an audience
Ideas to promote your podcast
1. Precisely target your perfect audience
2. Develop exceptional content just for them
3. Make the content very easy to share
4. Add an iPad to your counter
5. Add a sign-up form to your website
6. Offer incentives to subscribe
a) On your email sign-up form
b) At conferences
c) In your mailings
d) Walk-in traffic
8. Wrap the audio player in google friendly content
9. Interview influential guests (with large audiences)
10.Go where the audiences are
a) Stitcher
b) iHeartRadio
c) Spreaker
d) SoundCloud
e) Zune
f) iTunes
11. Invite listeners to subscribe (and share)
12. Social media ...7. Counter and table displays
Treat every subscriber like gold - they’ve indicated they want to hear from you

50. Podcast Set-up
6 steps

51. Step #1 - Identify your goals & objectives
• Grow leads, customers and profits
• Build your business or personal brand
• Dominate your market and outmaneuver your
competitors
• Establish yourself as a recognized expert

52. Step #2 - Establish your a format for your show

53. Step #3 - Organize audio production
• Script
• Intro/ Outro
• Voice Talent
• Music Licensing

54. Step #4 - Order your graphics
• Social media
• Facebook
• Twitter
• Google+
• YouTube
• Podcast Directories
• Spreaker
• BluBrry
• Podbean
• Stitcher
• iTunes
• Website
• Thumbnails
• Promotional Graphics

55. Step #5 - Social Integration
Facebook Twitter Google+ YouTube LinkedIn

56. Step #6 - Syndicate your show
• Spreaker
• BluBrry
• Podbean
• Stitcher
• iTunes

57. Individual Episodes - Set-up
7 steps

58. Step #1 - Organize a planning session
• Identify the episode topic
• Related questions
• Guest information
• Contact information

59. Step #2 - Develop an episode outline
• Episode topic
• Back Story
• Questions
• Contact information

60. Step #3 - Schedule the interview
• Schedule host
• Quite room
• Skype or land line

61. Step #4 - Conduct the interview
Preparatory pre-call
Conduct and record the
interview
Call to action

62. Step #5 - Arrange post production
• Editing of ums, ahs &
silent pauses
• Voice leveling to make
you sound great
• Add your intro
and outro

63. Step #6 - Write promotional articles
• Listens to each episode
• Topic and geographical
relevant keywords
• Name, address and phone
number

64. Step #7 - Promote your episode
Podcast directories Social media Your website

65. Budget - Set-up Expenses (DIY)
…for the do-it-yourselfers.

66. Budget - Set-up Expenses (DIY)
Service DIY
Audio Production
• Intro/ Outro/ Liners
– Scripting
– Voice Talent
– Music & Sound Effect Licensing
$500
Social Media Set-up & Integration
• Social Media
– Facebook, Twitter, Google+, YouTube $1,000
• Podcast Directories
– Spreaker, BluBrry, Podbean, Stitcher, iTunes
Labour
+ 20 hours of your time. (@$50)
$1,000
Social Media Set-up & Integration
• Social Media
– Facebook, Twitter, Google+, YouTube $500
• Podcast Directories
– Spreaker, BluBrry, Podbean, Stitcher, iTunes
Total: $3,000

67. Budget – Monthly Expenses (DIY)
…for the do-it-yourselfers

68. Budget - Monthly Expenses (DIY)
Service DIY
Professional Host
• Interview
• Recording
$125
Post Production
• Editing
$50
Content
• 2 Articles
$50
Promotion
• Podcast Directories, Social Media
$75
Total: $300
x 4 Episodes $1,200

69. Our Team
…for those who prefer to outsource

70. jambMEDIA
Photo
Nicholas Jaworski,
Broadcaster/ Audio
Editor
Photo
Kimberly Henrie,
Broadcaster
Photo
Trinna Williams,
Project Coordinator
Photo
Becky Muth,
Writer
Photo
Robert Gordon,
Graphics Design
Photo
Frank Bailey,
Voice Talent/ Audio
Editor
Photo
Kimberly
Juchnowski,
Manager of Business
Services
Photo
Arlene Martell,
Customer Care
Photo
Erik Reynolds,
Broadcaster/ Audio
Editor
Production Team
Photo
Mike McLean,
CEO
Photo
Bruno Hoffman,
VP of Sales
Photo
James Martell,
VP of Product
Development
Executive Team

71. Who‘s Here Today
Photo
Arlene Martell,
Customer Care
Photo
Kimberly
Juchnowski,
Manager of Business
Services
Photo
Mike McLean,
CEO
Photo
Bruno Hoffman,
VP of Sales
Photo
James Martell,
VP of Product
Development
Executive Team

72. Special Conference Pricing
Our turnkey podcasting services

73. Special Conference Pricing
Service Regular
Business Podcast Package
The business podcast package includes show development, episode outline,
audio production, professional host, graphic design, podcast directory set-up
and marketing kit. Monthly episode fee of $1,200 not shown.
$3,000
Social Media Package
The social media package includes a set of custom cover art images for
Facebook, Twitter, Google+, and YouTube, plus set-up and optimization of
the accounts.
$1,000
Media Package
The media package includes two professionally written press releases
distributed using the premium PRWeb.com $369 per release package to
promote your podcast.
$1,000
The School of Internet Marketing
The school annual tuition includes access to all online video and audio
based courses and interviews, plus twice monthly live Q&A and access to
the private group.
$500
Total: $5,500

74. Special Conference Pricing
Service
Business Podcast Package
The business podcast package includes show development, episode outline,
audio production, professional host, graphic design, podcast directory set-up
and marketing kit. Monthly episode fee of $1,200 not shown.
Social Media Package
The social media package includes a set of custom cover art images for
Facebook, Twitter, Google+, and YouTube, plus set-up and optimization of
the accounts.
Media Package
The media package includes two professionally written press releases
distributed using the premium PRWeb.com $369 per release package to
promote your podcast.
The School of Internet Marketing
The school annual tuition includes access to all online video and audio
based courses and interviews, plus twice monthly live Q&A and access to
the private group.
Total:
Regular
$3,000
$1,000
$1,000
$500
$5,500
Conference
$1,500
$0
$0
$0
$1,500
You save $4,000 by taking advantage of special conference pricing.

75. jambMEDIA
• James Martell
• (604) 542-0747
• jambmedia.com
• facebook.com/jambmedia

76. THANK
YOU