4. Etsy as of now
Total Members: over 5.7 million
Total Sellers: over 400,000
Items Currently Listed: 6.5 million
Page Views per month: 775 million
Total $ sold (gross merchandise sales)
2010 = $179.4 million (through August)
12. Informally CodiïŹes âOKâ
Dev âWe all understand/agree/
Ops accept that we are OK here!â
Product
Community
Support
Buggy Stable Perfect!
Sloppy Finished Enough For Launch
UnïŹnished
17. Has the feature been in production for staïŹ
(or some other speciïŹc subset of the users)
already?
If not, could it have been?
18. Is it possible to dark launch this feature?
Will this feature be dark launched?
(or, has it already?)
19. Is it possible to turn up this feature on a
percentage basis?
If so: will we?
20. Does it involve any new infrastructure?
If so: are those pieces in monitoring and
metrics collection?
(this answer canât be ânoâ before launch)
21. Do we have on/oïŹ switches for this feature?
If so: are those switches documented?
(this answer canât be ânoâ before launch)
22. Are all the leads (Dev, Ops, Product,
Community, Support, etc.) available for the
launch and in communication?
(this answer canât be ânoâ before launch)
23. Is there a single and easy place for users to
report bugs or concerns about the feature?
(forum topic, etc.)
24. Have all leads agreed upon a post-launch
âitâs all DONEâ time to declare the launch
was successful?
25. Have we done a Contingency Checklistâą
and everyone reviewed it?
(this answer canât be ânoâ before launch)
28. NOTE:
This is worked outBEFORE launch, normally by product and
development, involving others where needed.
(when we have saner heads)
29. Issue Onsite Messaging
Likelihood Forums
Comment(s) Blog
Impact on Users PR
Engineering Response
30. Comment Impact on Engineering Onsite
Issue Likelihood Forums Blog PR
(s) Users Response Messaging
31. Example: CoïŹee!
AWESOME NEW FEATURE
âą add coïŹee (like a tag) to your proïŹle
âą others can favorite coïŹees
âą page showing all coïŹee favorites
âą bulk-add coïŹees to your proïŹle
âą search people by their coïŹee
32. Issue
What could possibly go wrong with the feature launched in
production?
Example:
âThe CoïŹees-Youâve-Favorited page is too expensive.â
34. Comment(s)
Any extra info about this issue here.
Example:
âBecause of how we paginate coïŹee favorites page, they are
somewhat harder than normal favorites. If we do have to turn
this oïŹ, weâre saying that we need to re-design it, or it needs
to stay oïŹ until the initial burst of traïŹc from the launch.â
35. Impact
How much is this going to impact the experience of the feature, if
it does become a concern?
Example:
âHighâ
36. Engineering Response
What will we do to mitigate the issue (i.e. can we gracefully
degrade?)
Example:
âSet disable_coïŹee_favorites_page = 1â
37. Onsite Messaging
What is the messaging to the community in the forums/blog/etc.,
if this needs graceful degradation?
Example:
ââThe CoïŹee Favorites page is currently unavailable.â Or, in the
forums: âWeâre working through some issues with displaying
CoïŹee Favorites, weâll let you know the status as time goes
on.ââ
38. PR
Is the issue so severe that we need PR involved?
Example:
âThe CEO sends a press release, apologizing to Folgerâs,
Peetâs, and Starbucks with a witty yet calming voice of
explanation and a humble request for patience.â