1. 6 Social Media Trends
Your Small Business
Should Utilize in 2018
C R E A T E D B Y J A K E C R O M A N

2. Technology and the Internet of Things (IoT) have quickly
altered the landscape in which we live and work. In the past
decade, businesses both large and small have had to
continuously adjust their business strategies to reach more
consumers or else face extinction.

3. Social media is a major tool of the interconnected world that
businesses must use to survive. But the trends that shape it
are always changing, too.
Here are six must-know social media trends small businesses
should utilize in the in 2018 and beyond...

4. 01
Personalize
Content with
Improved
Analytics
In 2018, improved personalization is a
major component of content marketing
and social media. Social platforms will
improve and their analytics tools will be
more adequately geared towards
business-specific goals and features.
Small businesses should implement
these tools to make their brands more
detailed, personalized, and valuable to
your customers.

5. Small businesses need to
stay relevant to their
customers’ needs and that
means offering original,
unique content that peaks
the interest and provides
assistance to your audience
needs.
Studies show that 75% of
people get frustrated when
content is too generic and
non-relevant to our
interests.

6. 02
Incorporate
Video Into
Your Content
As social data and algorithms become
increasingly sophisticated, video will
become more valued and repurposed
for engagement and generating
followers. Facebook remains an
essential social media platform and the
data and reporting feature allow small
businesses to see how their video
content performs compared to different
posts.

7. Brands need to create
aesthetically-pleasing
video content for their
brands in 2018 so that
it can instantly grasp
viewer’s attention and
create a larger
amount of followers.
Pro Tip:

8. 03
Go Mobile With
Your Facebook
Page
The domination of the mobile trend has
been visible for a while, but now that
Facebook will be largely mobile-operated
by consumers, small businesses need to
get on the bandwagon and integrate
mobile optimization into their business
and marketing strategy. Since 90% of
small businesses that a social media
presence use Facebook, it’s imperative
their content is easily accessible through
mobile.

9. Know
The
Facts:
Experts predict that 59% of
U.S. users will access
Facebook via mobile by
2020.
Facebook already gets 80%
of their ad revenue through
mobile.

10. 04
Conduct
Web
Monitoring
This can help small enterprises
evaluate their competitor's
performance and help reshape your
own customer service responses.
Monitoring social mentions allows
people to share audience like and
dislikes which can help small
business brands improve and
become more customizable.

11. 05
Find the Right
Platform for
your Business
Social media platforms will continue
to feature overlapping tools and
small businesses and brands will have
to become increasingly aware of
which platforms best fit their needs
and audiences. Start off by using
analytics on both platforms to
identify which investment is best.
Maybe it’s both!

12. Pro Tip:
Instagram and Snapchat are visual
media platforms that feature timed
videos. Instagram stories host a
significant wider reach and more
engagement. Instagram influencers
regularly see up to 10% of their
audiences open their Instagram stories
daily. Even though that’s higher than
Snapchat, the latter still draws in more
younger demographics like Millennials.

13. 06
Implement
Chatbots
These wireless devices,
especially used on Facebook
Messenger, can allow small
businesses to interact with
consumers quickly in ways that
feel personalized. They can send
personalized content to users
and directly help them.

14. Pro Tip:
This helps create a brand voice
and customer service
performance.
Now, over 100,000 monthly
active bots are on Facebook
Messenger. From 2018 and
beyond this number will only
increase.

15. Social media can widen the horizons for small businesses so marketers
and owners can connect with audiences more fluidly. Small business
entrepreneurs just need to keep up with shifting trends to stay ahead of
their competition and continuously cater to loyal followers.

16. Thanks for
viewing!
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