Many people are worried AI will become the big brother of our lives, watching our every move. However, AI has the power to be a benevolent one; a protector of sorts. When it comes to big businesses, AI could be a moral watchdog. In my article on the subject for Thrive Global, I explore how corporate culture and AI can improve morality in big businesses. Here are the following takeaways on how the innovation can do so:

1. INSIGHTS ON THE
WAYS AI CAN IMPROVE
MORALITY IN BIG
BUSINESS
By Jake Croman
JAKECROMAN.COM

2. INTRO Many people are worried AI will become the big brother
of our lives, watching our every move. However, AI has
the power to be a benevolent one; a protector of sorts.
When it comes to big businesses, AI could be a moral
watchdog.
In my article on the subject for Thrive Global, I explore
how corporate culture and AI can improve morality in big
businesses. Here are the following takeaways on how
the innovation can do so:

3. (CSR)
THE CULTURE IS FOCUSING
ON CORPORATE SOCIAL
RESPONSIBILITY
Businesses are focusing on becoming more ethical, especially to cater to a
Millennial base who believes in supporting businesses who have a positive
impact on the world. For example, PwC’s 17th Annual Global CEO Survey,
74% of CEOs believed that measuring and reporting their impact was
crucial to long-term success. In 2017 it was reportedthat nearly 75 percent
of large to mid-size companies offer CSR reports and a further 78 percent
of the world’s biggest companies use some form of CSR data in their
annual financial reports. If companies want to survive, they have to improve
problems, not be the cause of them. WIth the focus geared towards more
ethical practices, it sets the stage for AI.

4. AI AS THE WATCHDOG
AI can help companies better report, strategize and analyze
their CSR policies. IBM and major tech giants Amazon and
Facebook have partnered with nonprofit and scientific
organizations to form the Partnership on AI to guide AI’s benefit
to society. Numerous intelligent and cognizant qualities AI can
improve as companies monitor the progress of economic,
social, and ethical CSR business models. Here’s how:

5. BUSINESS VALUES
AI systems are now programmed to understand
the business value and help organizations reach
their goals.
HUMAN BIAS
In the future, AI will advocate for HR practices by
identifying and eliminating human bias in job
descriptions and workplace communications.

6. Pixelast | Design and Tech
Performance metrics are crucial
to the assessment of a business’
ethical operations. In-depth
analytics help companies
understand and adhere to
regulatory standards, but also
global ethics. Measuring big data
against the performance data of
other ethical companies helps
hold companies and their
strategies to ethical standards,
especially when this data is
made transparent.
Presentations are
communication tools
that can be used as
demonstrations,
lectures, speeches,
reports, and more.
PERFORMANCE
ANALYTICS
MANAGEMENT
REVIEW
FRAUD
DETECTION
FORM
After these CSR programs are created, AI’s algorithms can help offer CEOs and other
business players a strategy by assessing performance markers and setting revenue
goals.
AI then optimizes the CSR programs in multiple ways:
Managers recruit, onboard, and
conduct performance
management tasks including
corrective action and appraisals.
Although managers and HR team
will still be necessary within
offices, AI can be used to keep
track of ethical behavior more
efficiently. Overall, AI can help
expand management review and
HR to employees as strong
support bases, offering a healthy,
human-oriented work culture.
Machine learning, a subcategory
of AI, detects fraud through
techniques like supervised
machine learning (SML). In its
beginning stages, it can detect
fraudulent accounts and cyber
activity that appears similar to
previous attacks. Currently,
neural networking allows SML to
identify false negatives and false
positives. Companies can use
these to detect fraud patterns
faster, identify fraudulent
accounts easier, and decrease
the chance of false results on
their own account. In other
words, companies can hold each

7. PERFORMANCE ANALYTICS
Performance metrics are crucial to the assessment of a business’ ethical operations.
In-depth analytics help companies understand and adhere to regulatory standards, but
also global ethics. Measuring big data against the performance data of other ethical
companies helps hold companies and their strategies to ethical standards, especially
when this data is made transparent.
After these CSR programs are created, AI’s algorithms can help offer CEOs and
other business players a strategy by assessing performance markers and
setting revenue goals. AI then optimizes the CSR programs in multiple ways:
MANAGEMENT REVIEW
Managers recruit, onboard, and conduct performance management tasks including
corrective action and appraisals. Although managers and HR team will still be
necessary within offices, AI can be used to keep track of ethical behavior more
efficiently. Overall, AI can help expand management review and HR to employees as
strong support bases, offering a healthy, human-oriented work culture.
FRAUD DETECTION
Machine learning, a subcategory of AI, detects fraud through techniques like supervised
machine learning (SML). In its beginning stages, it can detect fraudulent accounts and
cyber activity that appears similar to previous attacks. Currently, neural networking
allows SML to identify false negatives and false positives. Companies can use these to
detect fraud patterns faster, identify fraudulent accounts easier, and decrease the chance
of false results on their own account. In other words, companies can hold each other
accountable and analyze if any ethical missteps occur on their behalf.
INTEGRATE CSR STRATEGY AND INITIATIVES
The data that AI offers can streamline operational efficiencies and create strategies
for ethical goals, planning, employee retention, and organizational development
among others. Making AI and CSR part of the companies strategic makeup means
that the culture and core mission are focused on creating sustainable, long-term
ethical solutions for business, workers and consumers.

8. AI, IN ESSENCE, CAN CREATE A WORLD
OF GOOD ESPECIALLY WHEN
PROGRAMMED AND BACKED BY A MORE
ETHICAL BUSINESS WORLD.

9. Pixelast | Design and Tech
Thank You!
Connect with me on social
media for more content!