2. CLINICAL MARKETING

3. Clinical Marketing
Meditep has developed this new concept so your clinical and scientific activity yields a higher
performance. We have a team of professionals with long experience in research, clinical practice, and
strategic and operative marketing. Working with an inclusive concept, we offer efficient marketing that
allows the differentiation of your activities from those of the competence, when approaching your
target groups, being patients, doctors or the scientific community. We help you to develop your
position in the market, creating a strategic plan and designing the necessary actions to secure
success.

4. “In Meditep, you get more innovation and
creativity”
… + advantages? What else would you like to get
from Meditep?
In Meditep we have professionals with
experience in clinical and research In Meditep we want that your clinical and
activities, marketing and Business scientific activity helps you to grow and
Intelligence. Also, our partners specialise improve your results. Tells us what your
in research funding, digital marketing, objectives are and we will present you an
audiovisual production, etc. All our individualised plan to reach them.
professionals are dedicated to your
project, offering a personalised attention
and efficient management.

6. The services portfolio that Meditep defines as Clinical Marketing includes:
1. STRATEGIC MARKETING FOR CLINICAL ACTIVITY AND RESEARCH
This area includes services dedicated to the establishment of a customer adapted strategy. This customer
can be a professional, a group, a public body or a healthcare company. Starting from the customer's goals,
and adapting to available resources, we offer, among other, the following services:
1.1. Business Intelligence focused on the health care sector (see section 3)
1.2. R+D+I strategy:
1.2.1. Competitive diagnosis
1.2.2. R+D+I strategic plan
1.2.3. R+D+I project conceptualisation
1.3. Funding R+D+I
1.3.1. Public and private fundraising, national and international
1.3.2. Tax deductions by R+D+I, environmental or assignment of patents
1.3.3. Submission of proposals
1.3.4. Lobbying with funding organisations
1.3.5. Corrections and assessment tracking in competitive bidding
1.4. R+D+I management
1.4.1. Support and coordination during proposal or project presentation
1.4.2. Resource and budget estimate

7. 1.4.3. Management of consortium and bilateral agreements between partners
1.4.4. Communication and negotiation with funding organisations
1.4.5. Partnership coordination
1.4.6. Communication with funding body
1.4.7. Report preparation and follow-up, reviews and financial accountability
1.4.8. Certification systems for R+D+I management
2. ACTIVITY DISSEMINATION WITHIN THE HEALTH CARE FIELD
Through these services, our customer's clinical, scientific and research activities are better known and
valued by the groups of interest. In turn, new cooperation and support opportunities are generated with
other organisations, associations, colleagues…
2.1. Presentation of the activity individually to CROs, pharmaceutical companies, scientific
societies, research teams…
2.2. Dissemination of the customer's activity in specialised events
2.3. Management and selection of collaborative projects adapted to the customer
2.4. Organisation of meetings, seminars and events with groups of interest
2.5. Brand creation or reinforcement (Branding) within the health care community
2.6. Social media and professional network management (Research Gate, DocCheck…)
2.7. Own network of clinical researchers and promoters (Meditenet)
2.8. Profile inclusion and management as expert consultants
2.9. Dissemination of the activity among colleagues according to areas of interest,
geography…
2.10. Communication of clinical trials to the health care community

8. 3. COMMUNICATION WITH SPECIFIC GROUPS OR THE GENERAL PUBLIC
These services give to our customer's clinical, scientific and research activity the appropriate
recognition and value among population groups (by pathology, geographical areas…) or by the
general public.
3.1. Market studies on the general public or on specific population groups
3.2. Creation of professional brands (Naming and Branding)
3.3. Brand image development and corporate identity manuals
3.4. Personalised and adapted 2.0 communication strategy
3.5. Social media and professional profile management
3.6. Specific eBusiness, eCommerce, eWork designs
3.7. Preparation of audiovisual and multimedia marketing materials
3.8. Dissemination and communication of clinical trials among social groups of interest

9. CONTACT INFORMATION

10. Meditep, Medical & Clinical Marketing Services
Contacto
S.L.
Parque Comercial Málaga Nostrum. C/Jaén 9
Edificio Galia, oficina 212.
29004. Málaga (España)
CIF/ VAT number: B93165975
Tel: +34 951 21 05 01
Móvil: + 34 663 36 20 80
Fax: +34 951 21 06 56
Email:
info@meditep.com
Web: www.meditep.com
You can also follow us through social networks:
Facebook: www.facebook.com/Meditep
Facebook Inglés: https://www.facebook.com/Meditep_en
Twiter: @meditep_es
Twitter Inglés: @meditep_en
Google+: http://gplus.to/Meditep
Google+ Inglés: http://gplus.to/meditepen
Linkedin: https://www.linkedin.com/company/meditep