Market environment بازار محیط
What is marketing environment? Market environment and
business environment are marketing terms that refer to factors
and forces that affect a firm's ability to build and maintain
successful customer relationships.
What is marketing environment and its example?
Examples include demographic, economic, technological,
ecological, political, legal, and socio-cultural conditions. You
can't control these factors, and they can influence your company
and operations within it. For instance, the COVID-19 pandemic
changed the way businesses operate
What are 5 marketing environments?
Which of these five types of external factors—
political/regulatory, economic, competitive, technological, and
social/cultural—would have the greatest impact on each of the
following products: a Toll Brothers home, P&G Tide laundry
detergent, Apple iPod, Pfizer heart medicine, and Gap jeans.
Segmentation consumer market
مصرف بازار بندی بخش
What is segmentation consumer market?
Consumer markets can be segmented using a multitude of
variables from four main categories: Demographic: age, years of
education, income, family size, gender, race, marital status.
Geographic: Rural/urban, climate, radius, neighborhood, nearby
resources and amenities
What are the 3 segmentation consumer markets? The
three main types of market segmentation are
demographic, psychographic, and behavioral.
Demographic segmentation divides people based on their
age, income, education level, and occupation. Some
examples of companies that use demographic
segmentation include insurance providers, healthcare
companies, and banks.
What is the importance of segmentation in marketing?
Segmentation helps marketers to be more efficient in terms of
time, money and other resources. Market segmentation allows
companies to learn about their customers. They gain a better
understanding of customer's needs and wants and therefore can
tailor campaigns to customer segments most likely to purchase
Maslow's hierarchy of needs
مازلو نیازهای مراتب سلسله
What does Maslow's hierarchy of needs explain?
Maslow's hierarchy of needs is a theory of psychology
explaining human motivation based on the pursuit of
different levels of needs. The theory states that humans
are motivated to fulfill their needs in a hierarchical order.
This order begins with the most basic needs before
moving on to more advanced
What are Maslow's 5 hierarchy of needs?
Physiological (food and clothes), safety (job security), love and
belonging needs (friendship), esteem, and self-actualization are
the needs from the bottom of the hierarchy up.
Sony's revenue worldwide by segment fiscal years
2012 to 2021
1. Organizational Life cycle Theory
2. Elaboration likelihood theory
3. Commitment and consistency Theory
4. Theory of reasoned action
5. Open systems theory
The GE matrix was developed by Mckinsey and Company
consultancy group in the 1970s. The nine cell grid measures
business unit strength against industry attractiveness and this is
the key difference. Whereas BCG is limited to products,
business units can be products, whole product lines, a service or
even a brand. Company can plot these chosen units on the grid
and this will help Company to determine which strategy to
Factors Company could choose to base this on include:
Porters five forces
Threat of new entrants
Threat of substitution