Several statistics show that the general public holds a wide interest on scientific issues. However, the public rarely finds their way to academic arenas. It has been estimated that every year over two million scientific articles and reports are published, but roughly half of them are read only by the author and the editors.
Public discussions are increasingly taking place in social media. Different online media are reported as central information sources when searching for scientific information. What can we do as researchers to help people to find the information they look for? How to make a researcher's voice heard online?
Communicating about one's research in social media means creating societal impact and defending a scientific worldview. In this workshop we will focus on practical tips and good examples on how to engage in different social media services as a researcher.
Salla-Maaria Laaksonen (@jahapaula) is a PhD Candidate and Researcher in Communication Research Centre CRC and Consumer Society Research Centre in the University of Helsinki. Her research areas are focused on the online public sphere from the perspective of organizations and storytelling. She has trained researchers to communicate and network online in several different research units.
A brown bag session for Helsinki Collegium for Advanced Studies, Novermber 17th 2015.