Packaging refers to designing packaging for consumer products that helps differentiate a product from competitors and makes it easy for customers to identify. Product positioning presents the benefits of a product to a target audience through market research to determine which audience is most favorable. The goal of product positioning is to communicate the unique value a product or service provides customers.

2. Packaging refers to the process of designing a package for
the consumer product. Packaging helps in differentiating
the product from competitors and makes it easy for
customerstoidentifytheproduct

10. - Product positioning is a form of marketing that presents the benefits
of your product to a particular target audience. Through market
research and focus groups, marketers can determine which audience to
target based on favorable responses to the product.
Product positioning is a strategic exercise that defines where your
product or service fits in the marketplace and why it is better than
alternative solutions. The goal is to distill who your audience is, what
they need, and how your product can uniquely help. Product positioning is
the basis of your marketing story.

11. The goal of product positioning is to
present a product or service to the
customer in a way that effectively
communicates its value.