SlideShare a Scribd company logo

Consumer attitude and attitude change

•Download as PPT, PDF•
•
G
GALAXY GLOBAL GROUP OF INSTITUTIONS

personality, self concept, physographics

TechnologyBusiness
1 of 44
CONSUMER ATTITUDE AND ATTITUDE CHANGE(S L GUPTA- CP 8) ,[object Object],[object Object]
EXAMPLE OF STIMULI ,[object Object],[object Object]
LEARNED PREDISPOSITION ,[object Object],[object Object],[object Object],[object Object],[object Object]
3 RD IMPORTANT: CONSISTENCY ,[object Object],[object Object],[object Object],[object Object]
MODELS AND TEORIES OF ATTITUDE ,[object Object],[object Object],[object Object],[object Object],[object Object]
COGNATION AFFECT CONATION INTERPLY OF THESE THREE GIVE US AN IDEA ABOUT THE BUYER`S ATTITUDE.
BEHAVIOUR INTENTION MODEL ,[object Object],[object Object]
3 rd : THEORY OF TRYING TO CONSUME ,[object Object],[object Object]
4. ATTITUDE TOWARDS THE AD MODEL. EXPOSURE TO AN AD JUDGEMENTS ABOUT THE Ad ( COGNITION) BELIEFS ABOUT THE BRAND ATTITUDE TOWARDS THE BRAND ATTITUDE TOWARDS THE Ad FEELING FROM THE Ad(affect) RELATION AMONG ELEMENTS IN AN ATTITUDE-TOWARDS THE Ad MODEL
LETS SEE HOW IT WORKS: CONSUMER  Ad  HIS EXPOSURE  HE IS AFFECTED  HE STARTS REACTING TO THE Ad BY FEELING AND APPLYING THE MIND(COGNITION) AFTER SEEING THE Ad. FORMATION OF ATTITUDE TOWARDS Ad  SAME TOWARDS BRAND/PRODUCT. FORMATION OF CONSUMER ATTITUDE TOWARDS THE BRAND: ONE IS JUDGEMENTAL EVALUATION ( WHETHER THE Ad WAS INFORMATIVE, VAGUE, HOLISTIC ETC AND FEELING THE CONSUMER GOT FROM THE Ad  SATISFIED, CURIOUS, BORED, HAPPY THIS WILL FORM HIS INVOLVEMENT( HIGH OR LOW): AS A MARKETER SEE THIS BOTH ARE IM PORTANT
ATTITUDE FORMATION ,[object Object],[object Object],[object Object],1. SOURCES: INFORMATION, EXPOSURE, GROUP MEMBERSHIP, ENVIRONMENT, NEED/WANT SATISFACTION  VOLTAS: “ YEH VOLTAS REFRIGERATOR HAI JANAB, JO VOLTAS MAIN HAI WHO DOOSRON MEIN NAHIN”
CONTINUE… ,[object Object],[object Object],[object Object]
CHANGE IN ATTITUDE(SL GUPTA CP 8) ,[object Object],[object Object],[object Object],[object Object]
CONTINUE.. ,[object Object],[object Object]
Continue….. ,[object Object],[object Object]
EXAMPLE: AN Ad TO CHANGE CONSUMER ATTITUDE TOWATRDS PLAIN MILK BY REGARDING MILK AS GLAMOROUS AS WELL AS HEALTHY FRIENDLY DRINK. ,[object Object]
MARKETER STRATEGIES: FOR ATTITUDINAL CHANGE ,[object Object],[object Object],[object Object],[object Object]
CRUX…… ,[object Object],[object Object],[object Object]
3. Attitute change by resolving conflicting attitudes. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. STRATEGY OF ALTERING ATTITUDE OF PRODUCT OR BRAND. ,[object Object],[object Object],[object Object],[object Object]
Personality and Self Concept(Srivastava: Galgotia Publication, S L gupta, Shiffmann) ,[object Object],[object Object],[object Object],[object Object],[object Object]
NATURE/DEFINE PERSONALITY. ,[object Object],[object Object]
PERSONALITY AND BEHAVIOUR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOURCE TRAITS BEHAVIOUR OUTCOME
PERSONALITY AND CONSUMER BEHAVIOUR ,[object Object],[object Object]
2 BROAD VIEWS ON DEVELOPMENT OF PERSONALITY. ,[object Object],[object Object],[object Object],[object Object]
Continue.. ,[object Object],[object Object],[object Object],[object Object]
Certain Personality Traits may Be more related to C.B than Others. ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. DOGMATISM ,[object Object],[object Object],[object Object]
3. SUSCEPTIBILITY TO INFLUENCE ,[object Object],[object Object]
4. SELF MONITORING BEHAVIOUR ,[object Object],[object Object]
MARKETERS PERSPECTIVE ,[object Object],[object Object],[object Object],[object Object]
How its helps marketer ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],S C: IS A NARROWER DIMENSION OF PERSONALITY  TO INVESTIGATE POSSIBLE RELATIONSHIPS BETWEEN(ON ONE HAND) HOW INDIVIDUAL PERCEIVE THEMSELVES AND (ON OTHER HAND) HOW THEY BEHAVE AS CONSUMERS. DIMENSION ACTUAL SELF CONCEPT IDEAL SELF CONCEPT PRIVATE SELF HOW I ACTUALLY SEE MYSELF HOW I WOULD LIKE TO SEE MYSELF SOCIAL SELF HOW OTHERS ACTUALLY SEE ME HOW I WOULD LIKE OTHERS TO SEE ME
ROLE OF SELF CONCEPT IN MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND PURCHASED MUST MATCH THE SELF CONCEPT OF THE CONSUMER TO RESULT IN SATISFACTION. SELF CONCEPT AND CONSUMER BEHAVIOUR PRODUCT: BRAND IMAGE CONSUMER: SELF CONCEPT SATISFACTION: PURCHASE CONTRIBUTES TO DESIRED SELF CONCEPT BEHAVIOUR: SEEK PRODUCTS AND BRANDS THAT IMPROVE/MAINTAIN SELF CONCEPT RELATIONASHIP: BETWEEN SELF CONCEPT AND BRAND IMAGE REINFORCEMENT OF SELF CONCEPT
REVISION ,[object Object],[object Object]
Continue.. ,[object Object]
Continue.. ,[object Object],[object Object]
PSYCHOGRAPHICS(galgotia publications, K K Srivastava) PSYCHOGRAPHICS RESEARCH MAINLY FOCUS ON A I O(ACTIVITIES, INTEREST AND OPINIONS) IT INVOLVES DESCRIBING PEOPLE IN TERMS OF DAY TO DAY ACTIVITIES,INTEREST, OPINIONS, PERSONALITIES AND PERSONAL VALUES.
WHAT PSYCHOGRAPHICS DO. ,[object Object],[object Object],THESE STATEMENTS ARE PRODUCT OR BRAND SPECIFIC
SO WHAT IT INVOLVES ,[object Object],[object Object],[object Object],[object Object]
DEMOGRAPHICS PERSONALITY PSYCHOGRAPHICS CONSUMER LIFESTYLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],P U R C H A S E PSYCHOGRAPHICS IN MARKETING
CONTINUE…. ,[object Object],[object Object]
 

Recommended

Consumer Decision Making Process
Consumer Decision Making ProcessConsumer Decision Making Process
Consumer Decision Making Process
unnati shah
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
Dr. Pratiksha Patil
 
Reference group and Consumer Behaviour
Reference group and Consumer BehaviourReference group and Consumer Behaviour
Reference group and Consumer Behaviour
Vijyata Singh
 
Consumer Learning
Consumer LearningConsumer Learning
Consumer Learning
Abhipsha Mishra
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
Balachandar Kaliappan
 
Consumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making processConsumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making process
Zenaida Albarasin
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process
Dr. Poonamjot Kaur Sidhu
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
Shashi Shekhar
 

Recommended

Consumer Decision Making Process
Consumer Decision Making ProcessConsumer Decision Making Process
Consumer Decision Making Process
unnati shah
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
Dr. Pratiksha Patil
 
Reference group and Consumer Behaviour
Reference group and Consumer BehaviourReference group and Consumer Behaviour
Reference group and Consumer Behaviour
Vijyata Singh
 
Consumer Learning
Consumer LearningConsumer Learning
Consumer Learning
Abhipsha Mishra
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
Balachandar Kaliappan
 
Consumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making processConsumer Bahavior: Decision Making process
Consumer Bahavior: Decision Making process
Zenaida Albarasin
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process
Dr. Poonamjot Kaur Sidhu
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
Shashi Shekhar
 
Post Purchase Consumer Behaviour
Post Purchase Consumer BehaviourPost Purchase Consumer Behaviour
Post Purchase Consumer Behaviour
King Julian
 
Consumer Attitude Formation and change
Consumer Attitude Formation and changeConsumer Attitude Formation and change
Consumer Attitude Formation and change
Nishant Agrawal
 
Culture and consumer behaviour
Culture and consumer behaviourCulture and consumer behaviour
Culture and consumer behaviour
Raghu Kunthe
 
Consumer attitude
Consumer attitudeConsumer attitude
Consumer attitude
Ajay Samyal
 
Consumer attitude towards consumer behaviour
Consumer attitude towards consumer behaviourConsumer attitude towards consumer behaviour
Consumer attitude towards consumer behaviour
Arun Gupta
 
consumer behavior model
consumer behavior model consumer behavior model
consumer behavior model
Kritika Handoo
 
Indian consumer behaviour
Indian consumer behaviourIndian consumer behaviour
Indian consumer behaviour
Ankit Uttam
 
Pricing strategies in rural marketing
Pricing strategies in rural marketingPricing strategies in rural marketing
Pricing strategies in rural marketing
israrullah yousafzai
 
Rural consumer behaviour
Rural consumer behaviourRural consumer behaviour
Rural consumer behaviour
Tribhuvan University
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
Harsh Arora
 
Consumer decision making process.
Consumer decision making process.Consumer decision making process.
Consumer decision making process.
amathulmubeen
 
Importance & scope of Consumer Behaviour
Importance & scope of Consumer BehaviourImportance & scope of Consumer Behaviour
Importance & scope of Consumer Behaviour
Roneet Kumar
 
Traditional models of Consumer Behaviour
Traditional models of Consumer BehaviourTraditional models of Consumer Behaviour
Traditional models of Consumer Behaviour
Akankshya Patnaik
 
Personality in consumer behavior
Personality in consumer behaviorPersonality in consumer behavior
Personality in consumer behavior
Vijayalaxmi Jena
 
Buying decision process in rural marketing
Buying decision process in rural marketingBuying decision process in rural marketing
Buying decision process in rural marketing
kanikaguptauicet
 
consumer behaviour learning
consumer behaviour learning consumer behaviour learning
consumer behaviour learning
Sonakshi Anbu
 
Social class(Consumer Behavior)
Social class(Consumer Behavior)Social class(Consumer Behavior)
Social class(Consumer Behavior)
Ashutosh Agrawal
 
Marketing of consumer durables and non durable goods and
Marketing of consumer durables and non durable goods andMarketing of consumer durables and non durable goods and
Marketing of consumer durables and non durable goods and
Divya Raj
 
Rural Consumer Behaviour
Rural Consumer BehaviourRural Consumer Behaviour
Rural Consumer Behaviour
Vijyata Singh
 
Chapter 7 Consumer Learning
Chapter 7 Consumer LearningChapter 7 Consumer Learning
Chapter 7 Consumer Learning
Avinash Kumar
 
Strategies for Consumer Attitude Change
Strategies for Consumer Attitude ChangeStrategies for Consumer Attitude Change
Strategies for Consumer Attitude Change
Evan Pathiratne
 
Attitude and change - Consumer Behavior
Attitude and change - Consumer Behavior Attitude and change - Consumer Behavior
Attitude and change - Consumer Behavior
Flies Network
 

More Related Content

What's hot

Buying decision process in rural marketing
Buying decision process in rural marketingBuying decision process in rural marketing
Buying decision process in rural marketing
kanikaguptauicet
 
consumer behaviour learning
consumer behaviour learning consumer behaviour learning
consumer behaviour learning
Sonakshi Anbu
 
Social class(Consumer Behavior)
Social class(Consumer Behavior)Social class(Consumer Behavior)
Social class(Consumer Behavior)
Ashutosh Agrawal
 

What's hot (20)

Post Purchase Consumer Behaviour
Post Purchase Consumer BehaviourPost Purchase Consumer Behaviour
Post Purchase Consumer Behaviour
 
Consumer Attitude Formation and change
Consumer Attitude Formation and changeConsumer Attitude Formation and change
Consumer Attitude Formation and change
 
Culture and consumer behaviour
Culture and consumer behaviourCulture and consumer behaviour
Culture and consumer behaviour
 
Consumer attitude
Consumer attitudeConsumer attitude
Consumer attitude
 
Consumer attitude towards consumer behaviour
Consumer attitude towards consumer behaviourConsumer attitude towards consumer behaviour
Consumer attitude towards consumer behaviour
 
consumer behavior model
consumer behavior model consumer behavior model
consumer behavior model
 
Indian consumer behaviour
Indian consumer behaviourIndian consumer behaviour
Indian consumer behaviour
 
Pricing strategies in rural marketing
Pricing strategies in rural marketingPricing strategies in rural marketing
Pricing strategies in rural marketing
 
Rural consumer behaviour
Rural consumer behaviourRural consumer behaviour
Rural consumer behaviour
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
 
Consumer decision making process.
Consumer decision making process.Consumer decision making process.
Consumer decision making process.
 
Importance & scope of Consumer Behaviour
Importance & scope of Consumer BehaviourImportance & scope of Consumer Behaviour
Importance & scope of Consumer Behaviour
 
Traditional models of Consumer Behaviour
Traditional models of Consumer BehaviourTraditional models of Consumer Behaviour
Traditional models of Consumer Behaviour
 
Personality in consumer behavior
Personality in consumer behaviorPersonality in consumer behavior
Personality in consumer behavior
 
Buying decision process in rural marketing
Buying decision process in rural marketingBuying decision process in rural marketing
Buying decision process in rural marketing
 
consumer behaviour learning
consumer behaviour learning consumer behaviour learning
consumer behaviour learning
 
Social class(Consumer Behavior)
Social class(Consumer Behavior)Social class(Consumer Behavior)
Social class(Consumer Behavior)
 
Marketing of consumer durables and non durable goods and
Marketing of consumer durables and non durable goods andMarketing of consumer durables and non durable goods and
Marketing of consumer durables and non durable goods and
 
Rural Consumer Behaviour
Rural Consumer BehaviourRural Consumer Behaviour
Rural Consumer Behaviour
 
Chapter 7 Consumer Learning
Chapter 7 Consumer LearningChapter 7 Consumer Learning
Chapter 7 Consumer Learning
 

Viewers also liked

Strategies for Consumer Attitude Change
Strategies for Consumer Attitude ChangeStrategies for Consumer Attitude Change
Strategies for Consumer Attitude Change
Evan Pathiratne
 
Attitude and change - Consumer Behavior
Attitude and change - Consumer Behavior Attitude and change - Consumer Behavior
Attitude and change - Consumer Behavior
Flies Network
 
Consumer Behaviour-Attitude
Consumer Behaviour-AttitudeConsumer Behaviour-Attitude
Consumer Behaviour-Attitude
princesstong
 
Ppt In Cb On Attitude
Ppt In Cb On AttitudePpt In Cb On Attitude
Ppt In Cb On Attitude
Anshu Sweta
 
Consumer Behaviour - Attitude
Consumer Behaviour - AttitudeConsumer Behaviour - Attitude
Consumer Behaviour - Attitude
rainbowlink
 
RCC marketing plan part 1
RCC marketing plan part 1RCC marketing plan part 1
RCC marketing plan part 1
Bryan Griffith
 
Attitude change strategies (advertising)
Attitude change strategies (advertising)Attitude change strategies (advertising)
Attitude change strategies (advertising)
Mohit Malviya
 
IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRA...
IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRA...IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRA...
IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRA...
Gaurav Gangadkar
 

Viewers also liked (20)

Strategies for Consumer Attitude Change
Strategies for Consumer Attitude ChangeStrategies for Consumer Attitude Change
Strategies for Consumer Attitude Change
 
Attitude and change - Consumer Behavior
Attitude and change - Consumer Behavior Attitude and change - Consumer Behavior
Attitude and change - Consumer Behavior
 
Consumer Behaviour-Attitude
Consumer Behaviour-AttitudeConsumer Behaviour-Attitude
Consumer Behaviour-Attitude
 
Ppt In Cb On Attitude
Ppt In Cb On AttitudePpt In Cb On Attitude
Ppt In Cb On Attitude
 
Attitude Change Strategies
Attitude Change StrategiesAttitude Change Strategies
Attitude Change Strategies
 
Consumer attitude
Consumer attitudeConsumer attitude
Consumer attitude
 
Family and its Influence : Consumer Behavior
Family and its Influence : Consumer BehaviorFamily and its Influence : Consumer Behavior
Family and its Influence : Consumer Behavior
 
Consumer Behaviour - Attitude
Consumer Behaviour - AttitudeConsumer Behaviour - Attitude
Consumer Behaviour - Attitude
 
RCC marketing plan part 1
RCC marketing plan part 1RCC marketing plan part 1
RCC marketing plan part 1
 
Attitude change strategies (advertising)
Attitude change strategies (advertising)Attitude change strategies (advertising)
Attitude change strategies (advertising)
 
IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRA...
IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRA...IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRA...
IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRA...
 
Inside Out - the lego story
Inside Out - the lego storyInside Out - the lego story
Inside Out - the lego story
 
Social attitudes
Social attitudesSocial attitudes
Social attitudes
 
Consumer Attitude Formation and Changes 1784
Consumer Attitude Formation and Changes 1784Consumer Attitude Formation and Changes 1784
Consumer Attitude Formation and Changes 1784
 
Chapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceChapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family Reference
 
Fast changing consumer behaviour in india
Fast changing consumer behaviour in indiaFast changing consumer behaviour in india
Fast changing consumer behaviour in india
 
Aggression In Social Psychology
Aggression In Social Psychology Aggression In Social Psychology
Aggression In Social Psychology
 
Self concept and lifestyle
Self concept and lifestyleSelf concept and lifestyle
Self concept and lifestyle
 
PR- PUBLIC OPINION, ATTITUDES AND PERSUASION
PR- PUBLIC OPINION, ATTITUDES AND PERSUASIONPR- PUBLIC OPINION, ATTITUDES AND PERSUASION
PR- PUBLIC OPINION, ATTITUDES AND PERSUASION
 
Psychographics
PsychographicsPsychographics
Psychographics
 

Similar to Consumer attitude and attitude change

Project on shampoo
Project on shampooProject on shampoo
Project on shampoo
aditya10000
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
RUPAM PRASAD
 
Consumer Behavior ....... Reserach 2009
Consumer Behavior ....... Reserach 2009 Consumer Behavior ....... Reserach 2009
Consumer Behavior ....... Reserach 2009
Arittra Basu
 
Mkt3050 – consumer behavior week 3 april 2, 2012
Mkt3050 – consumer behavior week 3 april 2, 2012Mkt3050 – consumer behavior week 3 april 2, 2012
Mkt3050 – consumer behavior week 3 april 2, 2012
jacksonl-northwood
 
8 transperency of personal influence. chapter # 8
8 transperency of personal influence. chapter # 88 transperency of personal influence. chapter # 8
8 transperency of personal influence. chapter # 8
Umal Khair Gilani
 

Similar to Consumer attitude and attitude change (20)

CONSUMER BEHAVIOUR
CONSUMER BEHAVIOURCONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampoo
 
Theoretical Framework for a Marketing Project
Theoretical Framework for a Marketing ProjectTheoretical Framework for a Marketing Project
Theoretical Framework for a Marketing Project
 
CB culture subculture social class reference group
CB culture subculture social class reference groupCB culture subculture social class reference group
CB culture subculture social class reference group
 
Consumer behaviour internal factors
Consumer behaviour internal factorsConsumer behaviour internal factors
Consumer behaviour internal factors
 
Basic concepts of consumer behaviour
Basic concepts of consumer behaviourBasic concepts of consumer behaviour
Basic concepts of consumer behaviour
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Oh Shift
Oh ShiftOh Shift
Oh Shift
 
Consumer Behavior ....... Reserach 2009
Consumer Behavior ....... Reserach 2009 Consumer Behavior ....... Reserach 2009
Consumer Behavior ....... Reserach 2009
 
MA CB PPT.pptx
MA CB PPT.pptxMA CB PPT.pptx
MA CB PPT.pptx
 
1588462959-ch-05-analyzing-consumer-markets.ppt
1588462959-ch-05-analyzing-consumer-markets.ppt1588462959-ch-05-analyzing-consumer-markets.ppt
1588462959-ch-05-analyzing-consumer-markets.ppt
 
1588462959-ch-05-analyzing-consumer-markets.ppt
1588462959-ch-05-analyzing-consumer-markets.ppt1588462959-ch-05-analyzing-consumer-markets.ppt
1588462959-ch-05-analyzing-consumer-markets.ppt
 
Brand activism
Brand activismBrand activism
Brand activism
 
Is Your Brand Truly Consumer-Centric?
Is Your Brand Truly Consumer-Centric?Is Your Brand Truly Consumer-Centric?
Is Your Brand Truly Consumer-Centric?
 
Mkt3050 – consumer behavior week 3 april 2, 2012
Mkt3050 – consumer behavior week 3 april 2, 2012Mkt3050 – consumer behavior week 3 april 2, 2012
Mkt3050 – consumer behavior week 3 april 2, 2012
 
8 transperency of personal influence. chapter # 8
8 transperency of personal influence. chapter # 88 transperency of personal influence. chapter # 8
8 transperency of personal influence. chapter # 8
 
Add pens
Add pensAdd pens
Add pens
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
8 psychological fields 2015
8 psychological fields 20158 psychological fields 2015
8 psychological fields 2015
 

More from GALAXY GLOBAL GROUP OF INSTITUTIONS

Consumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making modelConsumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making model
GALAXY GLOBAL GROUP OF INSTITUTIONS
 
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
GALAXY GLOBAL GROUP OF INSTITUTIONS
 

More from GALAXY GLOBAL GROUP OF INSTITUTIONS (20)

BE Fdi
BE FdiBE Fdi
BE Fdi
 
Be industrialisation trends and policy
Be industrialisation trends and policyBe industrialisation trends and policy
Be industrialisation trends and policy
 
Bop in detail
Bop in detailBop in detail
Bop in detail
 
BE Bop ppt new 1
BE Bop ppt new 1BE Bop ppt new 1
BE Bop ppt new 1
 
cb Model of industrial buyer behaviour
cb Model of industrial buyer behaviourcb Model of industrial buyer behaviour
cb Model of industrial buyer behaviour
 
cb Industrial buying behavior
cb Industrial buying behaviorcb Industrial buying behavior
cb Industrial buying behavior
 
cb Diagram consumer involvement and decision making model
cb Diagram consumer involvement and decision making modelcb Diagram consumer involvement and decision making model
cb Diagram consumer involvement and decision making model
 
cb Diffussion of innovation
cb Diffussion of innovationcb Diffussion of innovation
cb Diffussion of innovation
 
Cb consumer perception
Cb consumer perceptionCb consumer perception
Cb consumer perception
 
Fdi
FdiFdi
Fdi
 
Be industrialisation trends and policy
Be industrialisation trends and policyBe industrialisation trends and policy
Be industrialisation trends and policy
 
Cognition
CognitionCognition
Cognition
 
BUsiness environment Disinvestment globalisation imf
BUsiness environment Disinvestment globalisation imfBUsiness environment Disinvestment globalisation imf
BUsiness environment Disinvestment globalisation imf
 
consumer behaviour Involvement ppt
consumer behaviour Involvement pptconsumer behaviour Involvement ppt
consumer behaviour Involvement ppt
 
Consumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making modelConsumer behaviour Diagram consumer involvement and decision making model
Consumer behaviour Diagram consumer involvement and decision making model
 
Cognition consumer behaviour
Cognition consumer behaviourCognition consumer behaviour
Cognition consumer behaviour
 
All ppts consumer b
All ppts consumer bAll ppts consumer b
All ppts consumer b
 
Business environment new 2
Business environment new 2Business environment new 2
Business environment new 2
 
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
Business environment by jagdeep singh ,shelly, Parmod from galaxy global grou...
 
Measuring risk
Measuring riskMeasuring risk
Measuring risk
 

Recently uploaded

From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Safe Software
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Igalia
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
Enterprise Knowledge
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
 

Recently uploaded (20)

Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 

Consumer attitude and attitude change

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. COGNATION AFFECT CONATION INTERPLY OF THESE THREE GIVE US AN IDEA ABOUT THE BUYER`S ATTITUDE.
  • 7.
  • 8.
  • 9. 4. ATTITUDE TOWARDS THE AD MODEL. EXPOSURE TO AN AD JUDGEMENTS ABOUT THE Ad ( COGNITION) BELIEFS ABOUT THE BRAND ATTITUDE TOWARDS THE BRAND ATTITUDE TOWARDS THE Ad FEELING FROM THE Ad(affect) RELATION AMONG ELEMENTS IN AN ATTITUDE-TOWARDS THE Ad MODEL
  • 10. LETS SEE HOW IT WORKS: CONSUMER  Ad  HIS EXPOSURE  HE IS AFFECTED  HE STARTS REACTING TO THE Ad BY FEELING AND APPLYING THE MIND(COGNITION) AFTER SEEING THE Ad. FORMATION OF ATTITUDE TOWARDS Ad  SAME TOWARDS BRAND/PRODUCT. FORMATION OF CONSUMER ATTITUDE TOWARDS THE BRAND: ONE IS JUDGEMENTAL EVALUATION ( WHETHER THE Ad WAS INFORMATIVE, VAGUE, HOLISTIC ETC AND FEELING THE CONSUMER GOT FROM THE Ad  SATISFIED, CURIOUS, BORED, HAPPY THIS WILL FORM HIS INVOLVEMENT( HIGH OR LOW): AS A MARKETER SEE THIS BOTH ARE IM PORTANT
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. BRAND PURCHASED MUST MATCH THE SELF CONCEPT OF THE CONSUMER TO RESULT IN SATISFACTION. SELF CONCEPT AND CONSUMER BEHAVIOUR PRODUCT: BRAND IMAGE CONSUMER: SELF CONCEPT SATISFACTION: PURCHASE CONTRIBUTES TO DESIRED SELF CONCEPT BEHAVIOUR: SEEK PRODUCTS AND BRANDS THAT IMPROVE/MAINTAIN SELF CONCEPT RELATIONASHIP: BETWEEN SELF CONCEPT AND BRAND IMAGE REINFORCEMENT OF SELF CONCEPT
  • 36.
  • 37.
  • 38.
  • 39. PSYCHOGRAPHICS(galgotia publications, K K Srivastava) PSYCHOGRAPHICS RESEARCH MAINLY FOCUS ON A I O(ACTIVITIES, INTEREST AND OPINIONS) IT INVOLVES DESCRIBING PEOPLE IN TERMS OF DAY TO DAY ACTIVITIES,INTEREST, OPINIONS, PERSONALITIES AND PERSONAL VALUES.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.