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Story Portfolio 2011

  1. Jacqueline Foley Stories that Stick
  2. What clients say about Jacqueline “ One of the best communicators in Canada.” – Lisa Martin, Founder, Briefcase Moms & Cornerview Communications (sold to National in 1995) “ Really understands our business and how to communicate our services to a consumer audience.” – Mike Krunic, Director of Marketing, Bayshore Home Health “ A trusted partner who helps me maximize opportunities for building our brand.” – Katherine Halpenny, Director of Marketing & Development, WoodGreen Community Services “ Excellent at helping our clients really understand their marketing/communications needs. She is a valuable part of our team.” – Maria & Emmanuel Papadakis, Principals at d’na (design)
  3. Brands I’ve worked on
  4. NetSuite Developed an employer brand campaign for NetSuite – who was competing with well known brands (Yahoo, SAP, etc.) to attract dynamic, entrepreneurial talent to their organization. Campaign theme : Dare to be Yourself
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  10. Xceed Molecullar Worked with Xceed Molecular to help them develop and communicate their unique story in order to attract new investment and customers. New positioning: Expect More from Xceed
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  14. Bayshore Home Health Have been working with Bayshore Home Health for more than 6 years to help build their brand in a crowded and highly competitive marketplace.
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  18. WoodGreen Community Services Worked with WoodGreen for 5 years to help them develop a more compelling story and set the stage for a major capital campaign.
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  25. HiringSmart Helped HiringSmart move their company to the next level with a rebranding exercise including a new website, brochure and e-marketing campaign. New positioning : Know your people. Know your edge
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  29. Talentworks Worked with Talentworks CEO to develop a unique positioning in the marketplace and to create content aimed at attracting candidates and clients. New positioning : Fueling your future
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  36. Publishing & Branded Content An award-winning writer, I have written for various magazines, newspapers and women’s portals. This has included creating both editorial and branded content.
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