Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.

1. @JackMorton @TheMarquesman

2. JOHNNY MARQUES,
Executive Creative
Director of brand
experience agency
JACK MORTON
WORLDWIDE, led a
workshop at the 2013
Cannes Lions Festival.
The slides that follow are a partial
representation of the workshop’s major focus:
the five principles of great brand experiences,
which brands can use to design meaningful
experiences to connect with consumers.
For more information, check out the workshop
trailer (http://vimeo.com/67731106) and
summary on the Cannes Lions Festival website
(http://www.canneslions.com/the_festival/progra
mme/event_detail.cfm?event_id=928).

6. OVERSTAY
CHECKOUT.

13. vv

14. COMMUNITY
+ PURPOSE
USEFUL
+ PURPOSE
SHAREABLE+
PURPOSE

15. After the presentation, workshop
delegates were given the opportunity
to apply these five principles to a real-
life creative brief.
Each team presented their best idea
to the group.
To learn more about Jack Morton
Worldwide, visit us online at
jackmorton.com, read our blog at
blog.jackmorton.com, or follow us on Twitter
@jackmorton.

16. @JackMorton @TheMarquesman