Viral marketing can generate a lot of buzz—but that doesn’t always translate into conversions, return on your investment, or real value to your loyal customers and clients.
We’ve taken a look at the factors driving the most effective viral marketing campaigns, and distilled them into our latest Jack POV, The New Viral: effective, not just infective.
Using New Viral techniques, your marketing campaigns will reach exactly the right people and create the right conversations, strengthening your brand’s image and fostering consumer loyalty—in pandemic proportions.
In fact, we used these methods in our work with Eaton, who saw a 1028% return on investment and a 34% increase in brand awareness from the campaign.
So read our POV, and learn how to create campaigns that are not only infective, but also extremely effective.