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UX + BA: Working Together In Harmony [updated]

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Talk given at Web Afternoon: UX Edition on August 28, 2015.
By combining the efforts of business analysis and user experience design, building efficient, easy to use software that achieves the goals of both the business and the users is easier. User Experience and Business Analysis are two disciplines that apply analysis and design thinking during the product and software development process. Both roles are unique and the people that fill them have different strengths, but often times the roles overlap. In this talk, I'll explain how I worked through UX/BA clashes, what I learned from those experiences and provide you with new strategies to take back to your workplace that will help you to improve the collaboration across your teams and ultimately create a better product.

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UX + BA: Working Together In Harmony [updated]

  1. 1. Jacklyn Burgan @playfulpixel @LadiesThatUXATL UX + BA Working Together In Harmony. 1
  2. 2. Effing Disasters Complete 2
  3. 3. 3 Totally Opposed 100%
  4. 4. 4 Roles & Responsibilities UX DESIGNER BUSINESS ANALYST BUSINESS REQUIREMENTS BUSINESS, STAKEHOLDERS LIAISON PRODUCT & PROJECT MANAGER PRODUCT ROAD MAP DATA MODELS PROCESS FLOWS USER ACCEPTANCE TESTING BUILD VS BUY, COST, GAP ANALYSIS TECHNICAL SPECIFICATIONS BUSINESS PLAN PRIORITIZATION OF FEATURES IDENTIFY PROJECT MILESTONES USE CASES & SCENARIOS FIELD RESEARCH STAKEHOLDER INTERVIEWS PERSONAS USABILITY COMMUNICATION TO STAKEHOLDERS FEATURE WRITING PROTOTYPES BRAINSTORM FACILITATION USER REQUIREMENTS INTERACTION DESIGN FEATURE PRIORITIZATION / MVP WIREFRAMES PROCESS FLOWS
  5. 5. 5 Every successful team is built on a foundation of trust.
  6. 6. 6Defined Roles Vulnerabilities ? Team Charter Check Your Ego Team Building CommitmentsBring Goodies No Means No
  7. 7. 7 UX + BA Collaboration UX DESIGNER BUSINESS ANALYST BUSINESS BUSINESS REQUIREMENTS ROLES GOALS UX DESIGNER BUSINESS ANALYST VET BASIC IDEA: BUILD VS. BUY DEFINE A PROJECT STRATEGY UX DESIGNER
  8. 8. UX DESIGNER STAKEHOLDER RESEARCH USER RESEARCH WORKFLOWS & PROCESSES 8 UX + BA Collaboration BUSINESS ANALYST PROJECT SCOPING USE CASES USER SCENARIOS UX DESIGNER BUSINESS ANALYST
  9. 9. UX DESIGNER MVP / PROTOTYPE PLANNING 9 UX + BA Collaboration BUSINESS ANALYST PRIORITIZING FEATURES CONSENSUS ON BASIC FEATURES FEATURE MAP UX DESIGNER BUSINESS ANALYST ITERATION PLANNING RELEASE PLANNING
  10. 10. UX DESIGNER VALIDATING ASSUMPTIONS WITH PROTOTYPE AND OTHER ARTIFACTS 10 UX + BA Collaboration BUSINESS ANALYST UX DESIGNER BUSINESS ANALYST BEGIN CREATING USER STORIES FOR FEATURES BUSINESS ANALYST
  11. 11. UX DESIGNER 11 UX + BA Collaboration BUSINESS ANALYST X-FUNCTIONAL REQUIREMENTS SYSTEM INTEGRATION BUSINESS CONSTRAINTS REGULATIONS BRANDING ASSETS STYLE GUIDE INTERACTIONS VALUE STATEMENT WIREFRAMES INTERACTION DESIGN NARRATIVE ACCEPTANCE CRITERIA DEPENDENCIES
  12. 12. UX DESIGNER USER TESTING 12 UX + BA Collaboration BUSINESS ANALYST RELEASE TO PRODUCTION UAT DEVELOPMENT & QA
  13. 13. Are Everywhere Bastards 13
  14. 14. 14 Dealing with Difficult People Look inward.01 Don’t poison the well.02 Get some emotional distance. 03 Get to know them.04 Keep a record.05 Is it time to look elsewhere? 06
  15. 15. Conway’s Law Conway Melvin 15 Conway’s Law states that any piece of software reflects the organizational structure that produced it. UX DESIGNER UX DESIGNER
  16. 16. Must Be That Person Fired. 16
  17. 17. 17 “Successful design projects require effective collaboration and healthy conflict.” — Dan M. Brown
  18. 18. 4 Virtues of Collaboration 18 Clear articulation of ideas, plans, intentions, critiques, and other communication Clarity01 Well-defined responsibilities and shared sense of ownership Accountability02 Respectful of each other’s contributions and how their work affects others Awareness03 Directness and honesty Openness04 Seriously, if you remember one thing from this talk, remember this.
  19. 19. BAs are the voice of the business and UXers bring multiple perspectives together to form a cohesive view; to be successful both should be involved in all stages of the product’s lifecycle. 19
  20. 20. Yes, the roles are very similar, and often overlap, but this provides learning opportunities on both sides, so that the team can be more effective and efficient. 20
  21. 21. You can't do shit without trust. Don't be afraid to try different ways to engage with your teammates. 21
  22. 22. Sometimes people are bastards and you can't change that, but you can learn to work with them by spending time together and getting to know them. 22
  23. 23. 23 “A person can accomplish anything when they realize they’re a part of something bigger. A team of people that share that conviction can change the world. 23 — Agent Phil Coulson
  24. 24. Y’all. Thanks,

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