Serotonin-Plus Weight Loss Program
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http://spfordoctors.com/ - A lifestyle change/behavioral modification program with a medical jump start - Exclusive use of a natural, patented serotonin supplement that reduces carbohydrate cravings - Copyright-approved dietary plan based on real food-not the selling of shakes/bars prepackaged foods that have no chance of long term success - Weekly visits to instill behavioral modification Safe and responsible use of a 58-year FDA-approved anorectic
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Serotonin-Plus Weight Loss Program
- 1. Serotonin-Plus Weight Loss Program • Safety • Results • Revenue
- 2. Robert Posner, M.D. Founder • Founded in 2002 • Diplomat, American Board of Internal Medicine • Former Decorated U.S. Navy Physician • Private Practice since 1988 • No insurance participation since 1995 • Author, lecturer
- 3. The Obesity Epidemic in America • 68% of Americans overweight, 38% obese • Multiple co-morbidities and expenditures secondary to obesity • A $68,000,000,000 industry in the U.S. • Your patients are spending money on ineffective, and often unsafe, weight loss.
- 4. The Serotonin-Plus Weight Loss Program • A lifestyle change/behavioral modification program with a medical jumpstart • Exclusive use of a natural, patented serotonin supplement that reduces carbohydrate cravings • Copyright-approved dietary plan based on real food-not the selling of shakes/bars prepackaged foods that have no chance of long term success • Weekly visits to instill behavioral modification • Safe and responsible use of a 58-year FDA-approved anorectic
- 5. The Serotonin-Plus Weight Loss Program: 12-week Protocol Results • Average weight loss in females: 30 pounds (average age 48, weight 200 pounds) • Average weight loss in males: 40 pounds (average age 45, weight 250) • If people have more weight to lose, they can stay more than 12 weeks. • SP has helped many people lose in the 100’s 90’s 80’s etc.
- 6. The SP Program: Peer Reviewed • Presentations at National ACOG, National American Academy of AntiAging Medicine • Grand Rounds presented at teaching hospitals including the President’s hospital in Bethesda, Maryland • Groundbreaking Diabetes Prevention Study Abstracted Accepted at 2013 Annual AACE Meetings
- 7. Why Serotonin? We all treat patients with illnesses due to Serotonin imbalance. The 1-B and 2-C receptors for serotonin are linked to appetite and carbohydrate cravings.
- 8. What is Serotonin-Plus? The patented Serotonin- Plus Weight Loss Formula is a patented, natural serotonin supplement that targets the serotonin receptors responsible for carbohydrate cravings.
- 9. Safety The Serotonin-Plus Weight Management Formula has been in use by tens of thousands of patients for over 13 years. The supplement is safe for long term use.
- 10. Program Structure •Weekly visits for behavior modification •Dietary Plan based on real food •The patented serotonin supplement •Appetite suppressant for some patients. Rx written only one week at a time.
- 11. The SP Program Protocol • Visit One- Patient’s medical info entered into the web based EMR we provide, Physical exam, labs drawn (CBC, TSH, Chem 24), patients shown a dietary plan video, medication and supplement dosing explained. • Weekly follow-up visits take less than 15 minutes. • First visit can be done by NP, PA or physician • Follow-ups can be done by NP, PA or nurse • Total time required for each 12-week patient: about 3 hours
- 12. The SP Dietary Plan: Real Food • Focusing on portion control and maximizing proteins and vegetables while reducing carbohydrates, fats and fruits • NOT STARVATION
- 13. Results
- 14. Results
- 15. Patient Cost • $1200 for 12 weeks, after a 20% discount for payment in full at the first visit. • Includes the Serotonin-Plus supplement. • 10% discounts for additional 12 weeks
- 16. Patient Cost • As low as $85 a month, interest free, if financed through a third party. • If patients choose to finance the program, the full program price of $1500 applies.
- 17. Can your patients afford the program? Annual cost of obesity for a woman is $4879!* *“A Heavy Burden: The Individual Costs of Being Overweight and Obese in the United States,” authored by Avi Dor, Professor and Director of Health Economics Program at The George Washington University. Sept. 21, 2010
- 18. Can your patients afford the program? • Financial investment is a big part of making the commitment to lose weight. • Your patients are already spending the money on ineffective products for weight loss and they trust you!
- 19. The SP Program: The Opportunity • NO INVESTMENT/NO RISK • SP provides, turnkey, all patient materials, serotonin supplements, protocols, marketing materials, training for designated staff, access to the EMR, marketing support • First, mobilize patient base, then SP helps you reach outside your practice for new patients • Practice keeps 65% of revenue, SP receives 35% • Goal: Create the practice a $500,000 a year weight loss business
- 20. Revenue in an actual licensed office $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $- Month 0 Initial Investment Month 1 50 patients signed up at launch event Month 2 7 new patients a week Month 3 7.5 new patients a week Payments Income
- 21. The Serotonin-Plus Difference • Physician owned and operated • No injections • No product sales • 12,000 patient, over 200,000 patient encounter history • Multiple national locations • Exclusive use of the patented serotonin supplementation
- 22. Summary Obesity is the biggest health crisis in our country. Serotonin-Plus can help you provide a safe, effective, no-nonsense program to your patients.
- 23. Next Steps • Call Dr. Posner if you have any clinical questions: 703-609- 0388 • Review licensing agreement • Launch the SP Program • Help many patients become healthier and happier • Generate an incredible ancillary revenue stream not touched by insurance companies • Contact: Kelley Sinacore, National Practice Administrator: kelleyo@spdiet.com 703-866-4144
Editor's Notes
- Hello. Thank you so much for joining us. I am Dr. Laura Balda, a board certified family medicine physician and the medical director and chief operating officer of Serotonin-Plus, USA. During the presentation, I will be taking questions through the private chat feature. At the conclusion of the presentation, we will have a live Q and A session. And now, I am happy to introduce the president and founder of Serotonin-Plus and Serotonin-Plus, USA. Dr. Robert Posner. Dr. Posner, or Bob as colleagues call him, is a board certified internal medicine physician. Bob has been in private practice in Northern Virginia for over 20 years. He founded Serotonin-Plus in 2002 and it has since grown to be the D.C. areas largest, and most successful, weight loss program.
- -Board Certified Internal Medicine doctor still running a busy thriving practice -Program has been so successful for me and my patients that I decided to expand the program to other doctors. -You can benefit from my experience with a truly turn key solution.
- -Lots of fads, shakes and shots out there. What makes us different?
- Say a bit about why you created the supplement.
- Go into the weight loss can not be achieved with just a pill thing.
- Many patients on the Serotonin-Plus program also take the prescription appetite suppressant phentermine. This medication is used at a very conservative dose and prescriptions are written for only seven days at a time. Serotonin-Plus also provides specific exclusion and inclusion criteria for the use of this medication. Phentermine has been FDA approved since 1959. Serotonin-Plus has safely used this medication in thousands of patients with no serious adverse events.
- There are 4 main components to the program. It’s not difficult but patients require structure and support to achieve sustainable lifestyle changes.
- --Initial visit requires a licensed provider to review EKG, perform physical and review and write rxs. --Follow up visits may be conducted by any trained nurse, MA or dietitian. --The Serotonin-Plus program can be added to your office with a minimal impact on your current work hours and no increase in overhead.
- This is a healthy and easy to follow plan that allows patients to lose weight while eating real food.
- These results are based on a chart review of over 7000 patients seen in my office (Dr. Posner) The average BMI change in women was from 33.2 to 28.3 (obese to overweight) The average BMI change in men was from 35.8 to 29.9 (severe obesity to overweight)
- As patients lose weight, many aspects of quality of life improve as well. Exit interviews of our patients reveal that the majority feel better, have more energy and confidence, look better and feel healthier.
- The program can be financed interest free for as little as $85 a month.$1200 for 12 weeks if paid in full at the first visit. Over 90% of our patients choose this option. Patient may continue past 12 weeks a discounted rate.
- The program can be financed interest free for as little as $85 a month.$1200 for 12 weeks if paid in full at the first visit. Over 90% of our patients choose this option. Patient may continue past 12 weeks a discounted rate.
- Talk about GW study: meds, lost productivity and wages, actually lower paid than normal weight counterparts.
- Mention how poor compliance is with free programs. Drop out rate less than 1% in our regular patients and almost 50% for patients given free programs.
- Through offering a grand opening discount and compiling a waiting list, you will have significant profit in month one.
- We are the only national weight loss company that is entirely physician-owned and operated. Our copyrighted dietary plan is based on real food for real success. No retail product sales to your patients. No Injections! The program is based on behavior modification for sustainable results. Rapid and return on your investment with little to no risk
- The SP program integrates well into even the busiest practices as it can be administered almost entirely by non-physician staff members. This ancillary revenue stream can add substantial profitability and stability to your practice. The program decreases the burden of existing overhead, leaving you free to focus on enjoying the practice of medicine again!