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Marketing theory

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Marketing Theory DOI: 10.1177/1470593105049604 Marketing Theory 2005; 5; 117 Utpal M. Dholakia research: The case of online auctions Concept discovery, process explanation, and theory deepening in e-marketing

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Marketing theory

  • 1. Marketing Theory DOI: 10.1177/1470593105049604 Marketing Theory 2005; 5; 117 Utpal M. Dholakia research: The case of online auctions Concept discovery, process explanation, and theory deepening in e-marketing