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Now that another year has ended and 2016 has begun, it has become quite evident that the aforementioned platforms, and new ones that have emerged (such as Pinterest and Instagram), have become crucial to web marketing strategies for certain businesses. Is a portion of your marketing budget for 2016 dedicated to paid advertising campaigns on social media platforms? Is tweeting and community management even a part of your digital marketing mix in the new year? If the answer to either question is no, don’t fear – there is still time to adjust your strategy and utilize social media marketing to make an impact in the coming months.