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1. 11 Statistics
Every REALTOR®
Needs To Know

2. On average, agents spend $100-
$500 per month on online
advertising and $100-$500 per
month on print advertising.
Placester, 2014

3. 17% of agents employ a
marketing assistant.
Placester, 2014

4. Agents lose 20% of
their clients annually
due to attrition.
The most common
reason is that the
agent failed to
stay in touch.
OutboundEngine, 2014

5. It costs 6-7 times
more to acquire a
new customer than
retain an existing one.
Linkedin, 2013

6. 82% of real estate
sales are the results
of agent contacts
through previous
clients, referrals,
friends, family and
personal contacts.
Brian Buffini, 2015

7. Email is 40x better at acquiring new
customers than Facebook or Twitter.
McKinsey & Company, 2014

8. 25% of Agents generate more
than 50% of their business
from repeat clients.
Brian Buffini, 2015

9. 42% of buyers were
referred to their
Realtor through
a friend, neighbor,
or relative.
NAR, 2014

10. Over half of Gen Y & Gen X
buyers used a mobile device
during their home search.
31% of Gen Y and 26% of Gen X
found the home they ultimately
purchased via a mobile device.
NAR, 2015

11. 60% of buyers Googled
their real estate agent.
Properties Online, Inc., 2014

12. 77% of sellers expect a
response from their
agent within 30 minutes.
Only 24% of agents
meet their expectations.
Properties Online, Inc., 2014

13. Did these stats shed some light on your business? It’s time to leverage a real estate
CRM that can help you overcome some of the most common challenges that face
Realtors today.
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Monthly e-Newsletter.
• Generate more referrals by building meaningful relationships with clients and
prospects.
• Get organized by managing all of your contacts, transactions, documents, and
appointments in one consolidated place.
• Secure client loyalty with keep in touch features like Birthday reminders and
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14. Sources:
Images courtesy of bplanet at FreeDigitalPhotos.net
https://placester.com/real-estate-marketing-academy/real-estate-advertising-budget/
http://www.outboundengine.com/blog/3-ways-to-fail-at-marketing-for-real-estate-agents-infographic/
https://www.linkedin.com/pulse/20130604134550-284615-15-statistics-that-should-change-the-business-
world-but-haven-t
http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails
http://propertiesonline.com/Reports/annual-real-estate-trends-report.pdf
http://www.realtor.org/topics/profile-of-home-buyers-and-sellers
http://issuu.com/plande/docs/bbrealestatereport_us_2014