2. How Popular Are These Sites?
• Stumbleupon claims to have 20 million+
registered users (actives not mentioned)
• Reddit’s traffic stats…
For December, 2011
4. Wait?!? What Happened?
• Example of traffic spike at Rapidtask.com from
Reddit.
• Went from 600-700 daily visitor average to
over 10,000 in one day from just one
comment thread.
• Posts in popular sub-reddits can get even
more traffic….
5. After 1 day being on the front page of r/pics this photo had 478,819
views! Insane? You bet!!!
6. Ok, so Reddit can send me traffic, but
what about StumbleUpon?
7. Those numbers are OK but not insane.
• This is from an auto insurance site I own.
• I’d occasionally ‘thumbs upped’ my own content
but it never got traction
• Started using SocialADR
• Went from 0-3 visits per day prior to March 4th to
60 visitors on March 6th
• Then 20-30 for the rest of the month
• Stopped using SocialADR on March 28th but
biggest day was April 24th with 71 visits
• Insurance is tough niche to promote in social
media. So over 1,700 visits in 2 months is pretty
good IMHO.
8. Conclusion: Both Reddit and
StumbleUpon Can Send Insane Traffic
• However they send it in very different ways
• Reddit is like a sprint. Quick short burst of extreme
activity.
• Whereas StumbleUpon is like a marathon. Much
longer and slower intensity.
• Reddit can send up to 500,00 visits to your website
in a 48 hour period – but then drops back to
previous norm
• StumbleUpon rarely sends more than 10,000 in any
burst but can keep sending 100s per day for
months.
9. That’s All Great But What About SEO?
• Reddit offers dofollow links from a PR8 domain,
BUT only if your article has a positive vote count.
• Stumbleupon also offers dofollow links from a
PR7 domain, BUT only for really popular content.
• Popular content on both Reddit and
Stumbleupon tends to get shared on other social
media sites AND can also result in links from
blogs and sites covering a topic.
12. What are popular sub-reddits?
• r/pics – 1.7 million subscribers
• r/funny – 1.7 million subscribers
• r/gaming – 1.4 million subscribers
• r/WTF – 1.3 million subscribers
• r/Technology - 1.1 million subscribers
13. Who are Redditors?
• Predominantly young males under 35.
• Most are from the US.
• Varies widely by sub-reddit
14. What do they like?
• Bacon, Narwhals and Cats
• Memes
15.
16. What do they like?
• Bacon, Narwhals and Cats
• Memes
• Technology and gaming
• HOWEVER…
• You can find a sub-reddit for just about any topic
• The important thing to remember is: what you
submit has to fit the sub-reddit
• Then you get the upvotes and the sweet, sweet
karma! (Plus a dofollow link from a PR8 site)
17. What don’t they like
• Republicans
• Christians
• reposts
• Any obvious attempt at marketing!
If you submit content that is obviously
marketing material you will get down voted
and no one will see your post .
18. How Does Work?
• To discover new sites hit stumble
• Thumbs up sites you like
• Thumbs down sites you don’t
19. Differences And Similarities To Reddit
• Stumbleupon has a more diverse user base –
more women and a bigger age range
• Stumbleupon is more of a discovery engine than
social news/information site – ‘looking for the
next new thing’
• Results from Stumbleupon tend to be more
diverse
• Stumble based on interests similar to subscribing
to sub-reddits
• Stumbleupon users also dislike marketing, but if
you get a ‘power user’ to thumbs up your content
many people will still see it
20. How Can We Successfully Market On
Reddit And/Or Stumbleupon
• Write really in-depth informative content on a
topic of interest to the users we want to target
• Create eye-catching infographics that contain
real, useful information
• Create an amusing meme
• Make sure our landing pages don’t look like
we are selling something!
21. If That Fails We Can Always Pay
• Both Stumbleupon and Reddit have paid adverting
opportunities.
• Stumbleupon paid discovery starts at $0.05 per
stumble
• Reddit’s system is a bit more complex. Basically
you pay as little as $20 per day and get a portion of
ad displays, which depends in part how much
other advertisers are spending.
24. Conclusions
• Reddit and Stumbleupon can send insane
amounts of traffic!
• BUT we can’t seem like we are marketing to
people
• Successful content needs to be targeted to the
right users and tends to be either informative or
funny
• If we don’t get enough initial success we can pay
to be featured and possibly gain traction