How to communicate science
effectively
Define the Story
• Need
• Approach
• Supporting evidence
• Evaluation
• Conclusion
Know your audience
Message Audience
It’s not about you, it’s about them and the message
Organise the Story
• Roadmap – Story board
Set out sections:
Need
Approach
Supporting evidence
Evaluation
Conclusion
Working
title
Method
1
Method
2
Method
3
Method
4
Discus’n
1
Discus’n
2
Discus’n
3
Discus’n
4
Result
1
Figures
1,2
Result
...
Action time
•Two minutes elevator test
challenge
•One minute shake hand
challenge
•15 words highlights of the
show challen...
You have 15 minutes to prepare
• Need
• Approach
• Supporting evidence
• Evaluation
• Conclusion
How to communicate science effectively (IWC8 Presentation)
How to communicate science effectively (IWC8 Presentation)
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How to communicate science effectively (IWC8 Presentation)

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Presentation by Professor Sevvandi Jajakody, of the Wayamba University(Bay of Bengal LME project) during the science to communication workshop in the 8th GEF Biennial International Waters Conference.

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How to communicate science effectively (IWC8 Presentation)

  1. 1. How to communicate science effectively
  2. 2. Define the Story • Need • Approach • Supporting evidence • Evaluation • Conclusion
  3. 3. Know your audience Message Audience It’s not about you, it’s about them and the message
  4. 4. Organise the Story • Roadmap – Story board Set out sections: Need Approach Supporting evidence Evaluation Conclusion
  5. 5. Working title Method 1 Method 2 Method 3 Method 4 Discus’n 1 Discus’n 2 Discus’n 3 Discus’n 4 Result 1 Figures 1,2 Result 2 Result 4 Tables 1,2 Figure 6 Result 3 Figures 3,4,5 talk1? talk2? NeedNeed 1Need
  6. 6. Action time •Two minutes elevator test challenge •One minute shake hand challenge •15 words highlights of the show challenge
  7. 7. You have 15 minutes to prepare • Need • Approach • Supporting evidence • Evaluation • Conclusion

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