wearedbp.com : Digital Data Value

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Ivan Fernandes

Business Technology

LEAD GENERATION
MANAGEMENT

MEDIA

CONSUMER

BUSINESS

CUSTOMER
MANAGEMENT

RELATIONSHIP
MANAGEMENT

DATA
INSIGHT

VALUE
MANAGEMENT

PERFORMANCE
MANAGEMENT

IT
AL

IG

D

DYNAMIC
ACTIONABLE
TRANSFORMATIVE
ACCELERATE

DYNAMIC

DATA

VOLUME

STORAGE

FEEDS

BIG

CLOUD

GROWING

ACTIONABLE

DATA

INTENT

PREFERENCES

SOCIAL

SEARCH

CONTEXTUAL

INTERACTION

TRANSFORMATIVE
INTEGRATION

DATA

BEHAVIOURAL

REAL TIME

ACCELERATE
DECISION

DATA

CONVERSION

PROFIT

DATA + RESEARCH + BUSINESS + MARKETING + PERFORMANCE

DATA PLANNER

ENABLING SMARTER BUSINESS

SALES

MARKET SHARE

PROFITS

CUSTOMER
SATISFACTION

360

DIGITAL DATA
Prospect

Profitable
Segment

Customer Data

John Smith
36 years old
London

Product

Iphone
Mac

Transactional

Order History
Order Location

Communications

Segment
Targeting
Digital Targeting

Financial

Value of X
Profitability x
Life Time Value x

CUSTOMER ACQUISITION

CUSTOMER PROFILING
CUSTOMER TARGETING
CUSTOMER SEGMENTATION

360 DATA PLANNING

CUSTOMER RETENTION
LOYALTY MANAGEMENT
COMMUNICATIONS MANAGEMENT

CUSTOMER VALUE
VALUE MANAGEMENT

DATA PLANNING KEY FOCUS
PERCENTAGE
RESPONSE

REVENUE PER
CUSTOMER

COST PER
RESPONSE

PERCENTAGE
CONVERSION

COST PER
CUSTOMER

PROFIT PER
CUSTOMER

LIFE TIME
VALUE PER
CUSTOMER

PERCENTAGE
RETURN OF
INVESTMENT

IMPROVE
SALES MIX

INCREASE
EFFICENCY
CONVERT
NON USERS

ENTER NEW
SEGMENTS

INCREASE
FREQUENCY
IMPROVE
PROFITABILIT
Y

360 DATA PLANNING
IMPROVE
PRODUCT/
PRICE/OFFER

ATTRACT
RIVAL’S
CUSTOMERS
REDUCE
COSTS

EXPAND
VOLUME

INCREASE
EFFICENCY

TESTING AND
RESEARCH

DESCRIPTIVE

EXPLORATORY

EXPLANATORY

ANALYTICS
DISTRIBUTIONS

CORRELATIONS

MULTI REGRESSION

FACTOR ANALYSIS

ANALYSIS OF
VARIANCE

CLUSTER ANALYSIS

REGRESSION
ANALYSIS

MULTIVARIATE
ANALYSIS

TEST OF
ASSOCIATION

DIGITAL DATA PLANNER

SEARCH
MARKETING
WEB
ANALYTICS
USER JOURNEY
ANALYSIS

DISPLAY
ADVERTISING
REAL TIME
BIDDING
CAMPAIGN
INSIGHTS

SOCIAL MEDIA
BEHAVIOURAL
TARGETING
DIGITAL DATA
INTEGRATION

SEO
EMAIL
MARKETING
DATA
VISUALISATION

CONTENT
MARKETING
AUDIENCE
INSIGHTS
DIGITAL ROI

WHERE
ARE WE
GOING?

DATA
WILL
HELP YOU
DECIDE

HOW DO
WE GET
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WHAT
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WEAREDBP.COM
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DATA PLANNING SERVICES

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Access the full webcast here: https://dg-r.co/2L5QdrM Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results. During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.

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Don't Leak Leads is all about educating SMBs on the importance of identifying where they are missing opportunities to reach new clients and get new business. These stats provide a few insights into how consumers find local businesses online, what they expect from business websites, and how businesses follow up and nurture leads. To learn more about the Don't Leak Leads movement, visit www.dontleakleads.com.

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Access the full webcast here: https://dg-r.co/2LhxSVI In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors. The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss: * The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and * The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.

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Are you an ace when it comes to the open web? Do you know the digital publishing landscape backwards? If so, this is the session for you. Join Outbrain's Elise Bennett and Upside Digital’s Lee Bush for a fun and educational test of your digital marketing knowledge. At our masterclass quiz you'll be in the running for some great prizes and are guaranteed to pick up plenty of handy business intel along the way. Covering brand safety, advertising challenges, contextual targeting, performance measurement, and the future of recommendation, this event will provide an entertaining challenge for all comers.

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

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