This document summarizes a presentation on opportunities for IT procurement and implementing new analytics technologies using big data. The presentation includes an overview of big data and its value, a methodology section describing research conducted including consulting experts, and results including considerations for IT vendor selection and a methodology for selecting big data opportunities. It concludes with business implications such as managing IT complexity, innovating with big data, and whether new product development approaches can be applied to big data.

1. IT AND PROCUREMENT:
OPPORTUNITIES AND IMPLEMENTATION OF
NEW ANALYTICS TECHNOLOGIES FOR
BIGDATA
Ivan Gruer MBA23 Candidate
MIB School of Management

2. AGENDA (MENU)
Ivan Gruer MBA23 Candidate - MIB School of Management
1. Aperitif (2 slides):
OVERVIEW
2. Main Course 1 (2 slides):
METHODOLOGY
3. Main Course 2 (1 slide):
RESULTS
4. Side orders (1 slides):
BUSINESS IMPLICATIONS
5. Desserts:
QUESTION TIME
…before Enjoying the Meal,
a «STARTER» TIP!

3. Content
(words)
Context
(NW)
SEO
…SEARCH ENGINE OPTIMIZATION (SEO)
Ivan Gruer MBA23 Candidate - MIB School of Management
“Semantic” SEO TIP
Where IS the PROBLEM:
CONTENT or CONTEXT?
CANDIDATE?
Where IS…?
ADVs
Banners
…A GOOGLE SEARCH: MIB?
A CASE

4. FACTS
OVERVIEW(1/2): WHY BIGDATA?
Ivan Gruer MBA23 Candidate - MIB School of Management
Source: McKinsey Global
Institute – “Bigdata the next
frontier for innovation,
competition and productivity”
…
BIGDATA: Top Mislead Tech
Buzzword 2013!
M&A

5. OVERVIEW(2/2): OBJECTIVES
Ivan Gruer MBA23 Candidate - MIB School of Management
THE QUESTION: which are opportunities and threats of unlocking the value
behind “bigdata” thanks to new IT technology improvements?
Research
purpose (IT)
Others'
objectives
(WE)
Author's
objectives
(I)
OBJECTIVES: IT(facts):
• clarify buzzword BIGDATA
• Procurement (research, new trends)
• IT and Procurement: IT vendor selection (KPIs)
I(author):
• new knowledgecompetence (procurement, supply
chain,…)
• leverage expertise (IT) to provide something
useful and original (ideas for a start up?!?)
WE(others):
• a methodology for companies to fix specific
problems (IT complexity, innovations,…)
• Stimulate new researches, ideas, courses,…
“Shot” a Convergence!

6. METHODOLOGY(1/2): RESEARCH
Ivan Gruer MBA23 Candidate - MIB School of Management
RESEARCH: books, articles (HBR, MIT, MGI, BCG, Gartner,…), blogs and…
… engagement with experts!
SEO &
Semantic
AuthorExpert
Data Scientist
1° BigData
influencer
Who am I?
“Semantic” SEO
SEO = CONTENT + CONTEXT
ASSUMPTION: NO BIASES

7. METHODOLOGY(2/2): AN INVENTED CASE
STUDY FOR A REAL BUSINESS ISSUE
Ivan Gruer MBA23 Candidate - MIB School of Management
FAKE REVIEWS, NEGATIVE SEO,… OR ?
Validation
HOW?
 User ID Card
 Card Reader, RFID,
Magnetic Band
(smartphone)
Review
Data
Base
3
1
2
NEW DATA AVAILABLE:
RECEIPT (ID, Position, Time)
How to Gain Value
From DATA?
4

8. Ivan Gruer MBA23 Candidate - MIB School of Management
RESULTS (1/1)
1) IT VENDOR PROCUREMENT:
Business Intelligence, Analytics,…
Which IT VendorSolution to Chose?
BIGDATA
(KPIs)
SOURCES
INFORMATION
THEORY
STATISTIC
MACHINE
LEARNING
PSYCHO
LOGY
2) BigData Opportunities Selection: A Revised Methodology…
Why NOT NPD?
NEEDS
BigData
(IT)
PUGH Matrix QFD Matrix KJ Method
New Product Development
1
2

9. Ivan Gruer MBA23 Candidate - MIB School of Management
BUSINESS IMPLICATIONS (1/1)
Will See…
1) Double Side of IT: efficiency, complexity,
Change Management, IT Innovations…
TO Disrupt
OR
TO BE Disrupted?
2) How to Innovate with BIGDATA?
 Is BIGDATA Only a Question
of «Predictions»?
 What about BIGDATA for
Value Creation?
3) Will NPD Applied to BIGDATA work?

10. Ivan Gruer MBA23 Candidate - MIB School of Management
THANK YOU!!!
Research
purpose (IT)
Others'
objectives
(WE)
Author's
objectives
(I)
OR
TURNITIN Originality Report: 3%
At Least it’s Original…
…Unless Data and Algorithm of
TURNITIN are Slanted!