SlideShare ist ein Scribd-Unternehmen logo
1 von 25
Downloaden Sie, um offline zu lesen
Aphrodisiac
Knjaz Miloš - Guarana
2016.
IZAZOV
Ako ste mislili da je kampanja koju ste videli
bila samo na bilbordima i TV-u, prevarili ste
se. Kao i u seksu, to je bila samo predigra.
Glavno dolazi na kraju. Kada se priča raširi na
društvenim mrežama.
Smesti se u najudobniju pozu i čitaj pažljivo i
najmanji komentar.
STRATEGIJA
Strateški smo se opredelili da dvosmislenost
seksulanih poruka bude okidač za reakciju
fanova. Ali da provokativnim porukama, bez
stida komuniciramo i odgovaramo na sve
reakcije koje smo izazvali.
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
... A BILI SMO SEXY I NA
INSTAGRAMU :)
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja
REZULTATI
Uzbudljivo je videti i rezultate u kojima smo
uspeli da sa samo 10 postova i nekoliko videa
ostvarimo...
TOTAL REACH 3.751.000
UKUPNO INTERAKCIJA 25.000
UKUPNO KOMENTARA 1262
Creative Director - Ivan Živković
Social Media Manager - Bojan Šaptović
Community Manager - Sandro Čanak
Designer - Miloš Ćosović
Account Manager - Maša Milutinović
2016.

Weitere ähnliche Inhalte

Andere mochten auch

Anemia Free India English
Anemia  Free India EnglishAnemia  Free India English
Anemia Free India Englishdasmohan
 
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...Conductor
 
15 Spiritual Tonics
15 Spiritual Tonics15 Spiritual Tonics
15 Spiritual TonicsOH TEIK BIN
 
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...Mr.Allah Dad Khan
 
Water resources (a) case study presentation version 2.1
Water resources (a) case study presentation   version 2.1Water resources (a) case study presentation   version 2.1
Water resources (a) case study presentation version 2.1Sam Kim, PMP, ITIL
 
Plant tonics
Plant tonicsPlant tonics
Plant tonicsPPRC AYUR
 
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management OptionsKiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management OptionsPatricia Raymond
 
Ointments, creams, and gels dds ppt pjt
Ointments, creams, and gels dds ppt pjtOintments, creams, and gels dds ppt pjt
Ointments, creams, and gels dds ppt pjtStarette Rabara
 

Andere mochten auch (12)

Anemia Free India English
Anemia  Free India EnglishAnemia  Free India English
Anemia Free India English
 
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...
The 7th Era of Marketing | Robert Rose – Chief Strategy Officer, Content Mark...
 
15 Spiritual Tonics
15 Spiritual Tonics15 Spiritual Tonics
15 Spiritual Tonics
 
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...
Rose water benefits for skin, eyes A Presentation By Mr Allah Dad Khan Former...
 
Water resources (a) case study presentation version 2.1
Water resources (a) case study presentation   version 2.1Water resources (a) case study presentation   version 2.1
Water resources (a) case study presentation version 2.1
 
Vajisex ksr
Vajisex ksrVajisex ksr
Vajisex ksr
 
Plant tonics
Plant tonicsPlant tonics
Plant tonics
 
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management OptionsKiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
Kiss Your Hemorrhoids Goodbye: Surgical and Non-Surgical Management Options
 
Vol 25 arthritis
Vol 25 arthritisVol 25 arthritis
Vol 25 arthritis
 
Anorectal diseases
Anorectal diseasesAnorectal diseases
Anorectal diseases
 
Hemorrhoids-
Hemorrhoids-Hemorrhoids-
Hemorrhoids-
 
Ointments, creams, and gels dds ppt pjt
Ointments, creams, and gels dds ppt pjtOintments, creams, and gels dds ppt pjt
Ointments, creams, and gels dds ppt pjt
 

Mehr von Marketing mreža (20)

Dunder Mifflin
Dunder MifflinDunder Mifflin
Dunder Mifflin
 
Cassiopeia
CassiopeiaCassiopeia
Cassiopeia
 
Reprezentacija
ReprezentacijaReprezentacija
Reprezentacija
 
VRISAK
VRISAKVRISAK
VRISAK
 
SmartTim
SmartTimSmartTim
SmartTim
 
Moji Dobri
Moji DobriMoji Dobri
Moji Dobri
 
Opšte Mesto
Opšte MestoOpšte Mesto
Opšte Mesto
 
Zbrzane
ZbrzaneZbrzane
Zbrzane
 
PETLJA
PETLJAPETLJA
PETLJA
 
CTA
CTACTA
CTA
 
Newcomers
NewcomersNewcomers
Newcomers
 
Bodljice
BodljiceBodljice
Bodljice
 
TMR ALK
TMR ALKTMR ALK
TMR ALK
 
Smarties
SmartiesSmarties
Smarties
 
Mladi Komadi
Mladi KomadiMladi Komadi
Mladi Komadi
 
Leopard.net
Leopard.netLeopard.net
Leopard.net
 
Dobar pokušaj
Dobar pokušajDobar pokušaj
Dobar pokušaj
 
Dynamic Duo
Dynamic DuoDynamic Duo
Dynamic Duo
 
ONA STVARA - Delta Holding
ONA STVARA - Delta HoldingONA STVARA - Delta Holding
ONA STVARA - Delta Holding
 
Pipi&Gudi&Ćuri
Pipi&Gudi&ĆuriPipi&Gudi&Ćuri
Pipi&Gudi&Ćuri
 

Pioniri Communications - Guarana Aphrodisiac - Sexy kampanja

  • 2. IZAZOV Ako ste mislili da je kampanja koju ste videli bila samo na bilbordima i TV-u, prevarili ste se. Kao i u seksu, to je bila samo predigra. Glavno dolazi na kraju. Kada se priča raširi na društvenim mrežama. Smesti se u najudobniju pozu i čitaj pažljivo i najmanji komentar.
  • 3. STRATEGIJA Strateški smo se opredelili da dvosmislenost seksulanih poruka bude okidač za reakciju fanova. Ali da provokativnim porukama, bez stida komuniciramo i odgovaramo na sve reakcije koje smo izazvali.
  • 19. ... A BILI SMO SEXY I NA INSTAGRAMU :)
  • 24. REZULTATI Uzbudljivo je videti i rezultate u kojima smo uspeli da sa samo 10 postova i nekoliko videa ostvarimo... TOTAL REACH 3.751.000 UKUPNO INTERAKCIJA 25.000 UKUPNO KOMENTARA 1262
  • 25. Creative Director - Ivan Živković Social Media Manager - Bojan Šaptović Community Manager - Sandro Čanak Designer - Miloš Ćosović Account Manager - Maša Milutinović 2016.