Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
<ul><li>PRESENTED BY: </li></ul><ul><ul><li>HARENDHIRA PRASAD M N  </li></ul></ul><ul><ul><li>RAJESH SOUNDARARAJAN </li></...
MARKETING COMMUNICATIONS <ul><li>The means by which firms attempt to inform, persuade and remind consumers about the produ...
MARKETING COMMUNICATIONS MIX <ul><li>Advertising </li></ul><ul><li>Sales promotion </li></ul><ul><li>Events and experience...
INTEL <ul><li>Founded in 1968 by Gordon E. Moore and Robert Noyce </li></ul><ul><li>Semiconductors and PCs </li></ul><ul><...
IMC - INTEL <ul><li>“ Intel inside” campaign started in 1991 by Dennis Carter </li></ul><ul><li>Five note jingle </li></ul...
Print ads - INTEL
Print ads - INTEL
Print ads - INTEL
Public Relations - Intel <ul><li>Intel designs programs or messages to protect its image or individual products </li></ul>...
Events and experiences - Intel <ul><li>Intel sponsored activities and programs </li></ul><ul><li>Jointly carried out activ...
Direct & Interactive Marketing - INTEL <ul><li>Use of internet for communicating directly  </li></ul><ul><li>Online progra...
Direct & Interactive Marketing - INTEL
Marketing communications effects - INTEL <ul><li>Growth in processor shipments of about 20% year after year </li></ul><ul>...
 
 
Advertisement <ul><li>Highlighting the Spirit of Olympics and China. </li></ul><ul><li>Highlighting the Players. </li></ul...
Bill Boards
Bill Boards
 
 
 
 
Print Ads
Print Ads
 
 
Advertisements combined with Sponsors <ul><li>Three Different Levels </li></ul><ul><li>Worldwide sponsorship ,  </li></ul>...
Sponsors
Promotion - Logo was printed on many articles
Event and Experience <ul><li>Opening and Closing Ceremony. </li></ul><ul><li>Torch Relay </li></ul><ul><li>Tour of Beijing...
Opening Ceremony
Youth Great wall Tour
Public Relation and Publicity <ul><li>Olympic song &quot;Beijing Welcomes You“. </li></ul><ul><li>Separate Radio Frequency...
Direct and Indirect marking <ul><li>Web- sites </li></ul><ul><li>E-mails </li></ul>
 
Word-of-mouth Marketing Blogs
The Branded Olympics  <ul><li>Done in three levels  </li></ul><ul><li>First, Olympics sponsors are the most visible commer...
 
Barack Obama <ul><li>Personal charisma </li></ul><ul><li>Use of all communications media  </li></ul><ul><li>Targeted his m...
Logos & Taglines
Campaign Ads <ul><li>Television advertisements </li></ul><ul><ul><li>biographical commercial campaign – 18  states </li></...
OOD Advertising
Interactive Marketing <ul><li>$8 million - Google, Yahoo, Facebook, news Web sites, & ad networks </li></ul><ul><li>E-mail...
Word of Mouth
Site Widgets & Icons
Mobile Marketing
Campaign Spending
Team Obama  <ul><li>Raised nearly $200 million online, $2 million per day. </li></ul><ul><li>Obama attracted more donors t...
Final Speech
Nächste SlideShare
Wird geladen in …5
×

Integrated Marketing Communications

8.310 Aufrufe

Veröffentlicht am

Integrated Marketing Communication explained with examples....

Veröffentlicht in: Business, Technologie
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy &amp; Proven Way to Build Good Habits &amp; Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Integrated Marketing Communications

  1. 1. <ul><li>PRESENTED BY: </li></ul><ul><ul><li>HARENDHIRA PRASAD M N </li></ul></ul><ul><ul><li>RAJESH SOUNDARARAJAN </li></ul></ul><ul><ul><li>SIVAKUMAR PS </li></ul></ul><ul><ul><li>SURENDERAN E </li></ul></ul><ul><ul><li>DHIVYA KAMATHCI </li></ul></ul><ul><ul><li>BHUVANAMBIGAI </li></ul></ul>
  2. 2. MARKETING COMMUNICATIONS <ul><li>The means by which firms attempt to inform, persuade and remind consumers about the products and brands they sell. </li></ul><ul><li>Recent developments </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Ad skipping video recorders </li></ul></ul><ul><ul><li>Multi purpose cell phones </li></ul></ul><ul><ul><li>Portable video players </li></ul></ul>
  3. 3. MARKETING COMMUNICATIONS MIX <ul><li>Advertising </li></ul><ul><li>Sales promotion </li></ul><ul><li>Events and experiences </li></ul><ul><li>Public relations and publicity </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Interactive Marketing </li></ul><ul><li>Word-of-mouth Marketing </li></ul><ul><li>Personal selling </li></ul>
  4. 4. INTEL <ul><li>Founded in 1968 by Gordon E. Moore and Robert Noyce </li></ul><ul><li>Semiconductors and PCs </li></ul><ul><li>Focus on Microprocessors </li></ul>
  5. 5. IMC - INTEL <ul><li>“ Intel inside” campaign started in 1991 by Dennis Carter </li></ul><ul><li>Five note jingle </li></ul><ul><li>Inclusion of jingle in the PC ads </li></ul>
  6. 6. Print ads - INTEL
  7. 7. Print ads - INTEL
  8. 8. Print ads - INTEL
  9. 9. Public Relations - Intel <ul><li>Intel designs programs or messages to protect its image or individual products </li></ul><ul><ul><li>Core 2 Duo processor publicity </li></ul></ul>
  10. 10. Events and experiences - Intel <ul><li>Intel sponsored activities and programs </li></ul><ul><li>Jointly carried out activities (for e.g. With HP) </li></ul><ul><li>Provides the BMW Sauber F1 Team with the processor technology </li></ul>
  11. 11. Direct & Interactive Marketing - INTEL <ul><li>Use of internet for communicating directly </li></ul><ul><li>Online programs to raise awareness and improve image </li></ul><ul><li>Word-of –mouth marketing through blogs and oral communication regarding the merits </li></ul><ul><li>Partnership with Sandoval county in building Rio Rancho High School </li></ul>
  12. 12. Direct & Interactive Marketing - INTEL
  13. 13. Marketing communications effects - INTEL <ul><li>Growth in processor shipments of about 20% year after year </li></ul><ul><li>Increased brand awareness and image among people </li></ul><ul><li>One of the world’s 100 most powerful brands (In 2007 Millward Brown publication) </li></ul>
  14. 16. Advertisement <ul><li>Highlighting the Spirit of Olympics and China. </li></ul><ul><li>Highlighting the Players. </li></ul><ul><li>Highlighting the Technologies used. </li></ul><ul><ul><li>Wind energy. </li></ul></ul><ul><ul><li>Full Mobile System. </li></ul></ul><ul><li>Print Ads and Billboards </li></ul>
  15. 17. Bill Boards
  16. 18. Bill Boards
  17. 23. Print Ads
  18. 24. Print Ads
  19. 27. Advertisements combined with Sponsors <ul><li>Three Different Levels </li></ul><ul><li>Worldwide sponsorship , </li></ul><ul><ul><li>also known as the Olympic Partner Programme (TOP), </li></ul></ul><ul><li>Olympic Games sponsorship </li></ul><ul><ul><li>targeted within China </li></ul></ul><ul><li>National sponsorship </li></ul><ul><ul><li>marketing rights within the territory only. </li></ul></ul>
  20. 28. Sponsors
  21. 29. Promotion - Logo was printed on many articles
  22. 30. Event and Experience <ul><li>Opening and Closing Ceremony. </li></ul><ul><li>Torch Relay </li></ul><ul><li>Tour of Beijing promotional event held in Vienna </li></ul><ul><li>Whirlwind tour of China </li></ul><ul><li>China Youth Great Wall Tour </li></ul>
  23. 31. Opening Ceremony
  24. 32. Youth Great wall Tour
  25. 33. Public Relation and Publicity <ul><li>Olympic song &quot;Beijing Welcomes You“. </li></ul><ul><li>Separate Radio Frequency. </li></ul><ul><li>Continuous broadcasting of Olympics News by Media Partners </li></ul><ul><li>Media Services </li></ul><ul><ul><li>Main Press Centre </li></ul></ul><ul><ul><li>Venue Press Centre </li></ul></ul><ul><ul><li>Olympic News Service (ONS) </li></ul></ul><ul><ul><li>Photo Services </li></ul></ul><ul><ul><li>World Press Briefing </li></ul></ul>
  26. 34. Direct and Indirect marking <ul><li>Web- sites </li></ul><ul><li>E-mails </li></ul>
  27. 36. Word-of-mouth Marketing Blogs
  28. 37. The Branded Olympics <ul><li>Done in three levels </li></ul><ul><li>First, Olympics sponsors are the most visible commercial aspect of the Games to the huge television audiences. </li></ul><ul><li>Second, these sponsors are co-branding with the Olympics brand itself. The power of the Olympics brand derives from three distinct strong elements of differentiation. </li></ul><ul><ul><li>Olympics are infrequent </li></ul></ul><ul><ul><li>always about top-level athletes </li></ul></ul><ul><ul><li>vehicles to express national pride </li></ul></ul><ul><li>Finally, the biggest brand of Beijing 2008 is China itself. </li></ul>
  29. 39. Barack Obama <ul><li>Personal charisma </li></ul><ul><li>Use of all communications media </li></ul><ul><li>Targeted his message beyond previous or likely voters </li></ul><ul><li>The campaign consistently communicated his upbeat themes of “hope” and &quot;change you can believe in” </li></ul><ul><li>Anticipated and outsmarted the competition </li></ul><ul><li>An excellent marketing and campaign team </li></ul>&quot;I want to campaign the same way I govern, which is to respond directly and forcefully with the truth,&quot; ~ Barack Obama
  30. 40. Logos & Taglines
  31. 41. Campaign Ads <ul><li>Television advertisements </li></ul><ul><ul><li>biographical commercial campaign – 18 states </li></ul></ul><ul><ul><li>30-minute infomercial </li></ul></ul><ul><li>&quot;American Stories, American Solutions“ </li></ul><ul><li>Campaign songs </li></ul>
  32. 42. OOD Advertising
  33. 43. Interactive Marketing <ul><li>$8 million - Google, Yahoo, Facebook, news Web sites, & ad networks </li></ul><ul><li>E-mail campaign </li></ul>
  34. 44. Word of Mouth
  35. 45. Site Widgets & Icons
  36. 46. Mobile Marketing
  37. 47. Campaign Spending
  38. 48. Team Obama <ul><li>Raised nearly $200 million online, $2 million per day. </li></ul><ul><li>Obama attracted more donors than the entire Democratic or Republican party nationwide. </li></ul><ul><li>Almost half of Obama's unprecedented $639 million came from small donors giving $300 or less </li></ul><ul><li>David Axelrod, media strategist. Founder of Chicago-based AKP Media </li></ul><ul><li>David Plouffe, campaign manager. Partner, AKP Media </li></ul><ul><li>Robert Gibbs, communications chief </li></ul>
  39. 49. Final Speech

×